Our San Francisco-based team is committed to enhancing physician and patient quality of life through Elation, a SaaS cloud-based clinical platform. Since inception, we've been focused on building a delightful world-class experience that empowers physicians to deliver phenomenal care to patients.
Elation is looking for a Marketing Manager to be an integral part of introducing Elation to physicians around the country. As Marketing Manager, you will have a high impact, multi-functional role at a fast growing startup. In one day you might be tasked with pitching a new channel partnership, creating an email campaign, setting the content for a webinar, or planning our next conference. We're seeking a self-starter who can help build and implement new strategies while delivering great experiences for customers and prospects.
Identify campaign opportunities and project manage online and offline campaigns or events end to end.
Work with sales, product, and business development to develop new strategies and translate into marketing tactics.
Measure and report performance and assess against stated goals (ROI and KPIs).
Experiment with new ideas and channel testing, measuring results.
Customer and prospect lifecycle
Strengthen the company's relationship with the customer throughout the customer lifecycle.
Develop and nurture relationships with key Elation physicians around the country to help promote Elation.
Build new tools for lead nurturing, lifecycle communication, and measuring customer health.
Manage communication strategy for each stage of the customer lifecycle; engage with website conversion, testing, and optimization initiatives.
Website and marketing operations
Work with contract resources to maintain the Elation website, branded collateral, and marketing materials.
Own the schedule of marketing events and conferences and deliver on objectives for each event.
Project manage event logistics.
Manage the marketing budget and run monthly budget vs actuals process and reconciliation.
EXPERIENCE AND SKILLS
4+ years of marketing, business development, or similar experience
Natural self-starter with a 'can-do' attitude. Demonstrated ability and self-motivation to excel within an environment of rapid change and growth.
Project management skills and the ability to lead cross-functional efforts
Proven ability to meet tight deadlines and prioritize workloads in a fast-paced environment
Great communicator who will build strong internal relationships with key stakeholders and external relationships with customers, prospects and influencers
Strong written and verbal communications skills
Familiarity with sales and marketing tools such as Pardot, Salesforce.com, Google Analytics, and Adobe Creative Suite
Preferred: experience within the healthcare industry strongly preferred
Required: passion for solving big problems and pursuing audacious goals