Marketing Manager

Who We Are                                                                                                        

EarthCam is the global leader in providing webcam content, technology and services. Founded in 1996, EarthCam provides live streaming video, time-lapse construction cameras, and Software-as-a-Service (SaaS) for AI-powered visual asset management, leveraged through our intuitive Control Center 8 dashboard which integrates with leading project management software.  EarthCam leads the industry with the highest resolution imagery available, to empower building information modelling (BIM) and Virtual Design Construction (VDC) teams with actionable visual data. EarthCam's innovations include the world’s first outdoor gigapixel panorama camera system, and the first ever 5G construction camera. EarthCam has documented over a trillion dollars of construction projects around the world. The company is headquartered on a 10-acre campus in Northern New Jersey.

We are seeking a collaborative and innovative Marketing Manager to join our growing team.

Responsibilities

·         Create messaging and collaborate with in-house creative team to make strong advertising content for B2B and B2C SaaS products

·         Manage media outreach for key industry press and product launches

·         Win strong industry placements – both paid and organic - for EarthCam’s SaaS products

·         Manage messaging, coordination and logistics for integrated marketing campaigns

·         Become proficient with the full range of EarthCam products, from consumer virtual tourism apps, to professional imaging hardware and SaaS for construction

·         Drive SaaS engagement, increase adoption, reduce churn, and manage upgrade strategy throughout the customer journey

·         Create regular reporting and track health metrics for SaaS campaigns and media coverage

·         Support tradeshow and event management, ensure messaging, demos and displays are consistent with marketing strategy

·         Provide support for other marketing initiatives, as required

·         Help devise and drive new tactics to reach multiple target customer persona

Requirements

Who YOU Are

·         Strong copywriter for advertising and technical content

·         An excellent, persuasive communicator

·         Data-driven, detail-oriented and meticulous

·         Experienced at driving successful SaaS initiatives

·         Team player who can work with cross-functional teams to drive growth and change

·         Relentlessly focused on producing high-quality, industry-leading content

·         Quick learner of industry vocabulary, target personae and tone for multiple audiences

·         An organizer, unfazed by complex tasks with many moving parts

·         Able to manage priorities and work to deadlines with accurate time management, planning and communication

·         Enjoy fast-moving environments and quickly changing work prioritization

·         Methodical, determined, and comfortable dealing with C-Level executives

Qualifications

·         Bachelor’s degree in Marketing, Communications, or other relevant field

·         10+ years relevant experience in B2B or B2C marketing

·         Demonstrated experience leading successful marketing campaigns

·         Proficient in Microsoft Office applications

·         B2B digital marketing and lead generation experience is a plus

Benefits

What We Offer

The EarthCam package includes excellent salaries, bonuses, benefits, and constant opportunities for development – designed to create an entrepreneurial, invigorating and satisfying environment. Our benefits include:

·         Health insurance (Single coverage 100% paid for by company)

·         Dental and vision insurance

·         401K Plan (with aggressive company matching)

·         Paid time off, plus paid holidays

·         Regular free breakfasts, lunches and snacks

·         Bicycles to ride around campus

·         Team BBQs and annual company Olympics