Marketing Manager, Digital

The Mark Travel Corporation Newtown Square , PA 19073

Posted 2 months ago

Inspire and deliver exceptional value to travelers around the globe as part of the Apple Leisure Group (ALG) team! Our vision is to be the best-in-class and largest all-inclusive resort management and travel services provider, differentiated by the collaboration of our unique resort and distribution brands.

Grow your career as a Digital Marketing Manager with AMResorts. As a leader on the AMResorts Digital Marketing & CRM team, the Digital Marketing Manager is chiefly responsible for overseeing the execution of the digital marketing strategy for 7 unique resort brands. The ideal candidate will work closely with internal and external stakeholders to create innovative digital initiatives.

A successful Digital Marketing Manager will:

  • Manage external relationships and communication with partners to ensure success of digital marketing initiatives

  • Manage relationships with internal stakeholders and coordinate deliverables through the afore mentioned external vendors to deliver on key cross-functional marketing goals

  • Oversee strategic digital marketing efforts across paid channels including PPC, display & social media platforms

  • Execute a comprehensive digital marketing strategy to optimize marketing spend and achieve tangible results across paid digital channels including search engine marketing, display advertising, and social media advertising

  • Drive new customer acquisition efforts within designated objectives

  • Analyze campaign performance, research campaign issues and formulate actionable solutions based off findings

  • Provide strategic guidance on the creation, production, and execution of digital marketing materials for promotional campaigns; and report on results following campaign run

  • Develop unique assets and tactics within the (paid) social media, PPC and digital display channels and delegates to external agency to directly affect performance of our direct channel

  • Use advanced knowledge to analyze, interpret or make deductions from our website analytics and reporting

  • Develop business cases for new marketing programs based on data-driven insights

  • Review digital marketing and email creative assets, messaging, etc. to maintain alignment with brand standards, product guidelines and best practices

  • Conduct competitive analysis of competing websites and promotional efforts

  • Leverage expertise to execute digital advertising efforts, including testing, campaign set-up, and QA review

  • Investigate and recommend enhancements that can improve return on investment efficiency

  • Develop in-depth campaign insight reports and data analysis

  • Maintain an in-depth understanding of industry trends, digital technology, metrics measurement and demonstrate the ability to recognize how they can impact customer acquisition, retention and loyalty

Requirements:

  • Bachelor's or equivalent 4-year degree

  • 4-6 years' experience in Digital Marketing and/or Performance Marketing(w/ acquisition-based focus)

  • English

  • Spanish preferred but not required

  • Excellent written and oral communication skills

  • Proven work experience as a Digital Marketing Manager

  • Hands-on Experience with SEO/PPC, display and social media advertising campaigns

  • Solid understanding of web metrics & digital analytics, with the ability to generate, analyze & interpret data

  • Demonstrated proficiency with CRM and ESP software preferred

  • Excellent quantitative skills

  • Must be proficient in Microsoft Office

  • Excellent time management and project management skills

  • Ability to achieve defined objectives with minimum supervision

  • Attention to detail, proactive and good organization

  • Valid passport and ability to travel required

  • Ability to work in a fast-paced environment independently

About Apple Leisure Group

Apple Leisure Group (ALG) is the leading North American travel, hospitality and leisure management group with the only vertically-integrated business model, serving travelers and destinations worldwide. ALG consistently delivers exceptional value to travelers and strong performance to resort owners and partners by strategically leveraging the power of its portfolio of brands across five segments, comprising: the largest seller of vacation packages and charter flights in the U.S. for travel to Mexico and the Caribbean, moving approximately 3.2 million passengers annually through well-established vacation brands, brand management of 5-star and 4-star luxury resorts through AMResorts award-winning brand portfolio; best-in-class destination management services provided by Amstar DMC and Worldstar, the exclusive loyalty program Unlimited Vacation Club; and the innovative technology solutions provider Trisept Solutions, connecting over 88,000 travel agents with leading travel suppliers. To learn more about the Apple Leisure Group advantage, visit appleleisuregroup.com.

About AMResorts

AMResorts is North America's fastest growing luxury leisure resort company. Founded in 2001, AMResorts has reached a decade of unparalleled success providing sales, marketing and brand management services by offering to the luxury leisure market high quality Endless Privileges, Unlimited-Luxury and Unlimited-Fun vacations, where everything is included.

Benefits at a Glance

We offer competitive salaries and a comprehensive benefit package to our U.S. based employees:

  • Medical, Dental and Vision Insurance

  • Basic Life Insurance

  • Short & Long Term Disability

  • Corporate Wellness Program

  • Travel Discounts & Deals

  • Paid Time Off & Holidays

  • 401(k) Plan with Company Match

  • Tuition Reimbursement

We are proud to be an EEO/AA employer M/F/D/V. We maintain a drug-free and tobacco-free workplace and perform pre-employment background checks.


icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon
lc_ad

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Senior Account Executive Digital Supply Chain Northeast Job

SAP

Posted 3 days ago

VIEW JOBS 2/15/2020 12:00:00 AM 2020-05-15T00:00 Requisition ID: 245988 Work Area: Sales Expected Travel: 0 - 50% Career Status: Professional Employment Type: Regular Full Time COMPANY DESCRIPTION SAP started in 1972 as a team of five colleagues with a desire to do something new. Together, they changed enterprise software and reinvented how business was done. Today, as a market leader in enterprise application software, we remain true to our roots. That's why we engineer solutions to fuel innovation, foster equality and spread opportunity for our employees and customers across borders and cultures. SAP values the entrepreneurial spirit, fostering creativity and building lasting relationships with our employees. We know that a diverse and inclusive workforce keeps us competitive and provides opportunities for all. We believe that together we can transform industries, grow economics, lift up societies and sustain our environment. Because it's the best-run businesses that make the world run better and improve people's lives. Purpose and Objective of Job: SAP has an opportunity for an Account Executive (AE) to focus on a revenue target for our Digital Supply Chain (DSC) solutions. This is a new and exciting opportunity for someone to leverage their enterprise business application and industry sales experience. The primary purpose of the Account Executive position is to achieve their overall revenue goal of Cloud and On-Premise solutions. The AE is responsible to identify and qualify opportunities, develop and drive strategy. The AE will develop strategic account plans containing the value proposition for SAP's DSC Solutions to the customers and prospects in their territory. It is expected that the AE be adept at creating and nurturing Executive relationships on their own while positioning the SAP executive team to assist. Expectations and Tasks of Job: * Fundamental understanding of DSC solutions & concepts and their value in customer/prospect business processes. * Directly interact with customers and prospects to position the value of SAP's DSC solution as supported by ROI, business case development, references, and supporting analyst data. * Assemble, prepare, and manage the Virtual Account Team consisting of Solution & Value Engineers, Center of Excellence experts, Strategic Partners and other relevant roles so that SAP's solutions are well positioned in the account. * Prospect new companies as potential customers of SAP's DSC Solutions utilizing the SAP's Telemarketing group and submission of RFP's and RFI's as appropriate. * Execute end to end complex software sales cycles * Pursue professional and personal development to ensure adequate knowledge of the markets and industries SAP serves as well as the products and services SAP provides. * In order to achieve this goal, the AE must create a complete territory business plan that generates 4x their quota in pipeline opportunity. * MS Office and mobile sales professional skills Qualifications, Skills and Competencies: * Requires 7 + years' experience in enterprise application software sales * Demonstrated history of achieving $5M+ annually in application software revenue * Deep Subject Matter expertise in the business processes associated with SAP's DSC Solutions – including but not limited to Supply Chain, Manufacturing, Product Lifecycle Management, Operations and Environmental Health & Safety. * Deep subject matter expertise on SAP's specific DSC solutions strongly desirable. Education and Skills: * Bachelor's degree required * Technical degree preferred * Strong oral and written communication skills * Willingness to travel as required (20%–50%) Location: * Anywhere in the Northeast SAP'S DIVERSITY COMMITMENT To harness the power of innovation, SAP invests in the development of its diverse employees. We aspire to leverage the qualities and appreciate the unique competencies that each person brings to the company. SAP is committed to the principles of Equal Employment Opportunity and to providing reasonable accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team (Americas: Careers.NorthAmerica@sap.com or Careers.LatinAmerica@sap.com, APJ: Careers.APJ@sap.com, EMEA: Careers@sap.com). Requests for reasonable accommodation will be considered on a case-by-case basis. EOE AA M/F/Vet/Disability: Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, gender, sexual orientation, gender identity, protected veteran status or disability. Additional Locations :Virtual - USA Nearest Major Market: Philadelphia Job Segment: ERP, Supply Chain, Supply, Software Sales, SAP, Technology, Operations, Sales SAP Newtown Square PA

Marketing Manager, Digital

The Mark Travel Corporation