Marketing Manager, Data Analysis

Dataminr New York , NY 10007

Posted 3 months ago

Who we are:

We are Dataminr. Our advanced AI platform delivers relevant, actionable information alerts in real time. We detect the earliest signals on real-time risks within an increasingly diverse and complex landscape of publicly available information, enabling more effective risk mitigation strategies, faster response, and better crisis management for public and commercial sector organizations across the globe.

We've grown to over 450 talented employees across six global offices and raised $392 million in funding at a $1.6 billion valuation in our most recent investment round. Our culture promotes cross-team interaction, work-life balance and the sharing of information and ideas because it enables us to do our best work together and have fun.

We are a mission-driven company committed to the power of AI and real-time information as a force for good in the world. Join us and help the world operate in real time.

Who you are:

You're a motivated marketing analytics domain expert and hands-on operator who has experience collaborating successfully with business partners across marketing, sales and product.

You're fascinated with numbers. You're data-driven and detail-oriented. You have a knack for spotting patterns in data that can substantiate informed decisions within a commercial organization. You're an expert at leveraging insights and predictive models to produce improved results for an organization.

As our Marketing Manager, Data Analysis, you'll lead the development and execution of fact-based reporting, analysis and analytical models used to enhance decision-making across Dataminr's commercial organization.

Responsibilities:

  • Lead efforts to define and implement frameworks for measuring, reporting and analyzing marketing and associated sales results

  • Gain buy-in for measurement models from key stakeholders across the commercial organization (Sales, Marketing, Product)

  • Develop dashboards and standardized reports (and reporting cadence) to provide ongoing insight to commercial stakeholders, and then work to ensure utilization and adoption of reporting by these stakeholders

  • Create and maintain appropriate marketing key performance indicators and ROI models for marketing campaigns and out-of-campaign activities to determine effectiveness

  • Conduct full funnel analysis against every waterfall stage and associated conversion rates; visualize Marketing's "path to hit the quarter" against KPIs

  • Create advanced and predictive models such as ideal marketing mix, propensity to buy, next best action and customer lifetime value, and then assist marketing and sales teams in utilizing these models to adjust audience-specific tactical mixes

  • Perform segmentation and analysis of prospect and customer groups

  • Advise marketing operations and sales operations functions on data requirements necessary to perform desired analysis; participate in the development of process modifications needed to deliver required data

  • Contribute to vision and implementation of optimal martech stack

  • Oversee a team of commercial data practitioners and associated tools (Domo, Salesforce, Google Analytics, etc)

  • Be a champion of evidence-based decision making

  • Manage reporting and invoicing for marketing team budget

Desired Skills and Experience:

  • Bachelor's degree in analytical field; advanced degree preferred

  • 3-5 years of data and analytics experience required (background in management consulting or investment banking acceptable)

  • Experience at a B2B SaaS/software company preferred

  • Experience working on funnel metrics, pipeline contribution, waterfall conversion rates, etc; not necessarily campaign metrics

  • Expertise in statistical analysis and modeling

  • Ability to translate quantitative data into actionable recommendations

  • Ability to translate business objectives into marketing goals and measurements

  • Ability to communicate complex data concept in ways that marketing leaders and other functions can understand

  • Proficiency with BI tools required; DOMO preferred

  • Proficiency with Salesforce strongly preferred

Our offering of competitive benefits and perks include:

  • Company paid benefits for employees and their dependents, such as medical, dental, vision, disability and life

  • Flexible spending account to be used for out-of-pocket medical, transit, parking and dependent care expenses

  • 401(k) savings plan with company matching

  • Generous leave

  • Daily catered lunch

  • A kitchen fully stocked with snacks and beverages

  • Discounted Gym Membership

Dataminr is an equal opportunity and affirmative action employer. Individuals seeking employment at Dataminr are considered without regards to race, sex, color, creed, religion, national origin, age, disability, genetics, marital status, pregnancy, unemployment status, sexual orientation, citizenship status or veteran status.


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Marketing Manager, Data Analysis

Dataminr