The Danner marketing manager will play a critical role in creating content, developing meaningful stories, launching new products and driving sales for the brand. He or she must be passionate about connecting with the people who love Danner the men and women who rely on the premium quality of Danner boots to outlast and outperform, whether hunting, hiking, putting in a hard day's work or serving our country here or abroad.
A strategic thinker and excellent communicator, this person will develop and execute all marketing communications activities specific to the Danner brand in our core markets of Work, Hunt, Military and Law Enforcement. He or she will need to work cross-functionally with other members of the marketing, product and sales teams to ensure efficient and consistent messaging, building our stories to drive demand creation efforts, wholesale and retail marketing programs, and development of effective sales tools, packaging and collateral materials.
ESSENTIAL FUNCTIONS OF THE POSITION:
Implement marketing and advertising campaigns in alignment with new product launches and sales strategies; plan and implement campaign asset needs, manage timelines, review and share results.
Collaborate with all category and functional leaders to support consistent brand strategy and voice in messaging across all owned, earned and paid outlets, working closely with outside creative agencies and vendors as needed.
Engage cross-functionally with Retail, Direct and Social Media teams to maintain consistent brand messaging in every consumer engagement.
Maintain branded visual merchandising and promotional material needs to support brand stories coordinate with creative teams and vendors, manage budgets to deliver against program goals.
Lead seasonal content development, including photo shoots, copy development, catalog creation and image asset management for marketing, product and sales team.
Collaborate with Wholesale Marketing team to execute seasonal product launches and brand campaigns with key account partners.
Manage paid media campaigns, including strategy, budget and added value opportunities.
Manage seasonal packaging updates for all new styles.
Collaborate with tradeshow and events coordinator to communicate brand stories at tradeshows, retail stores and consumer events.
Lead international marketing programs including tradeshows, promotional events, sales aids and creative asset delivery.
Serve as key member of Lacrosse Footwear Inc. Marketing team; Participate in team meetings and planning; Support budget planning and tracking; Represent brand and marketing direction internally with other departments.
Take on other duties as needed.
Ability to work in a team environment
Must have knowledge and familiarity with Microsoft Office, Adobe software and other tools
Outdoor, Hunt or Work product category experience preferred but not necessary
10-15% travel required
Must be dependable and team oriented
Must be willing to conduct oneself in accordance with Company's Core Values
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
EDUCATION and/or EXPERIENCE:
3-5 years of marketing experience in retail or customer service environment
Education in marketing or communications, bachelor degree preferred
MS Office software
Position reports to Senior Marketing Manager
This is intended to describe the general nature and level of work being performed. It is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified.
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2018 Danner Boots
Lacrosse Footwear, Inc.