Marketing Manager

CVS Health Hartford , CT 06183

Posted 3 weeks ago

Job Description:

If you're looking to make a global difference in your next role - this opportunity is for you.

Aetna International is looking for a creative thinker to join our Business Solutions team! We are looking for a Marketing Manager with a reputation for developing innovative approaches to marketing that can help expand our international business while building trust and loyalty with customers.

Reporting to the Head of Business Solutions for Aetna International, the Marketing Manager will join a team of marketers that help build base business, new business, and client retention through marketing strategies, concepts, programs, products. This is a key role to help drive profitable growth in the Aetna International, Americas region.

Required Qualifications

  • Responsible for leading various marketing activities and marketing material development.

  • Manage the planning and implementation of marketing strategies, marketing campaigns including; printed collateral, email and digital communications, online content, social campaigns, customer events, and educational material.

  • Work closely with international leaders on marketing and communications initiatives to create continuous alignment of our business strategies and help the Sales teams reach their revenue goals.

  • Work closely with the sales, service and product teams to identify new approaches to promote our value proposition in the market.

  • Plan and edit communications materials while strictly adhering to Aetna Brand Standards with limited direction or supervision. (e.g., marketing materials, power point presentations, ads, speeches, scripts, special events, and meetings).

  • Solid time management, project management and organizational skills necessary to meet deadlines.

  • Excellent communication skills

  • Must be able to clearly understand and communicate the goals of the International organization in order to drive our business goals.
  • A creative specialist
  • Thinks creatively & strategically to shape appropriate content & select delivery channels.

COVID Requirements

COVID-19 Vaccination Requirement

CVS Health requires its Colleagues in certain positions to be fully vaccinated against COVID-19 (including any booster shots if required), where allowable under the law, unless they are approved for a reasonable accommodation based on disability, medical condition, pregnancy, or religious belief that prevents them from being vaccinated.

  • If you are vaccinated, you are required to have received at least one COVID-19 shot prior to your first day of employment and to provide proof of your vaccination status within the first 30 days of your employment. For the two COVID-19 shot regimen, you will be required to provide proof of your second COVID-19 shot within the first 60 days of your employment. Failure to provide timely proof of your COVID-19 vaccination status will result in the termination of your employment with CVS Health.

  • If you are unable to be fully vaccinated due to disability, medical condition, pregnancy, or religious belief, you will be required to apply for a reasonable accommodation within the first 30 days of your employment in order to remain employed with CVS Health. As a part of this process, you will be required to provide information or documentation about the reason you cannot be vaccinated. If your request for an accommodation is not approved, then your employment may be terminated.

Preferred Qualifications

  • Deep marketing background, with proven results leading marketing campaigns.

  • Ability to juggle multiple projects in a fast-paced, high-volume environment.

  • Ideally experience in using marketing channels to educate, build trust and loyalty with customers.

  • Excellent communication skills.

  • Writing experience is a plus (Social media, content creation).


Bachelor's degree in closely related field.

Business Overview

At Aetna, a CVS Health company, we are joined in a common purpose: helping people on their path to better health. We are working to transform health care through innovations that make quality care more accessible, easier to use, less expensive and patient-focused. Working together and organizing around the individual, we are pioneering a new approach to total health that puts people at the heart.

We are committed to maintaining a diverse and inclusive workplace. CVS Health is an equal opportunity and affirmative action employer. We do not discriminate in recruiting, hiring or promotion based on race, ethnicity, gender, gender identity, age, disability or protected veteran status. We proudly support and encourage people with military experience (active, veterans, reservists and National Guard) as well as military spouses to apply for CVS Health job opportunities.

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Marketing Manager

CVS Health