Marketing Manager

CVS Health Hartford , CT 06183

Posted 3 weeks ago

Job Description:

If you're looking to make a global difference in your next role - this opportunity is for you.

Aetna International is looking for a creative thinker to join our Business Solutions team! We are looking for a Marketing Manager with a reputation for developing innovative approaches to marketing that can help expand our international business while building trust and loyalty with customers.

Reporting to the Head of Business Solutions for Aetna International, the Marketing Manager will join a team of marketers that help build base business, new business, and client retention through marketing strategies, concepts, programs, products. This is a key role to help drive profitable growth in the Aetna International, Americas region.

Required Qualifications

  • Responsible for leading various marketing activities and marketing material development.

  • Manage the planning and implementation of marketing strategies, marketing campaigns including; printed collateral, email and digital communications, online content, social campaigns, customer events, and educational material.

  • Work closely with international leaders on marketing and communications initiatives to create continuous alignment of our business strategies and help the Sales teams reach their revenue goals.

  • Work closely with the sales, service and product teams to identify new approaches to promote our value proposition in the market.

  • Plan and edit communications materials while strictly adhering to Aetna Brand Standards with limited direction or supervision. (e.g., marketing materials, power point presentations, ads, speeches, scripts, special events, and meetings).

  • Solid time management, project management and organizational skills necessary to meet deadlines.

  • Excellent communication skills

  • Must be able to clearly understand and communicate the goals of the International organization in order to drive our business goals.
  • A creative specialist
  • Thinks creatively & strategically to shape appropriate content & select delivery channels.

COVID Requirements

COVID-19 Vaccination Requirement

CVS Health requires its Colleagues in certain positions to be fully vaccinated against COVID-19 (including any booster shots if required), where allowable under the law, unless they are approved for a reasonable accommodation based on disability, medical condition, pregnancy, or religious belief that prevents them from being vaccinated.

  • If you are vaccinated, you are required to have received at least one COVID-19 shot prior to your first day of employment and to provide proof of your vaccination status within the first 30 days of your employment. For the two COVID-19 shot regimen, you will be required to provide proof of your second COVID-19 shot within the first 60 days of your employment. Failure to provide timely proof of your COVID-19 vaccination status will result in the termination of your employment with CVS Health.

  • If you are unable to be fully vaccinated due to disability, medical condition, pregnancy, or religious belief, you will be required to apply for a reasonable accommodation within the first 30 days of your employment in order to remain employed with CVS Health. As a part of this process, you will be required to provide information or documentation about the reason you cannot be vaccinated. If your request for an accommodation is not approved, then your employment may be terminated.

Preferred Qualifications

  • Deep marketing background, with proven results leading marketing campaigns.

  • Ability to juggle multiple projects in a fast-paced, high-volume environment.

  • Ideally experience in using marketing channels to educate, build trust and loyalty with customers.

  • Excellent communication skills.

  • Writing experience is a plus (Social media, content creation).

Education

Bachelor's degree in closely related field.

Business Overview

At Aetna, a CVS Health company, we are joined in a common purpose: helping people on their path to better health. We are working to transform health care through innovations that make quality care more accessible, easier to use, less expensive and patient-focused. Working together and organizing around the individual, we are pioneering a new approach to total health that puts people at the heart.

We are committed to maintaining a diverse and inclusive workplace. CVS Health is an equal opportunity and affirmative action employer. We do not discriminate in recruiting, hiring or promotion based on race, ethnicity, gender, gender identity, age, disability or protected veteran status. We proudly support and encourage people with military experience (active, veterans, reservists and National Guard) as well as military spouses to apply for CVS Health job opportunities.

icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon
lc_ad

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Marketing Manager

Ascensus

Posted 4 months ago

VIEW JOBS 6/23/2021 12:00:00 AM 2021-09-21T00:00 Section 1: Position Summary The Marketing Manager will provide marketing strategy and tactical execution to promote new account adoption and existing account engagement for our many distinct 529 college savings plans. The Marketing Manager will also support Ascensus specific promotional efforts and new business initiatives. The position will manage all aspects of marketing including planning, budgeting, project management, creation, distribution, and measurement, analysis, and vendor management. External client and internal stakeholder relationship management is also a large part of this role. The ideal candidate has financial services experience and is a quick learner who can think strategically and operate effectively in a fast paced, deadline driven environment. Exceptional customer service and the ability to work both individually and as part of a cross functional team are crucial. The Marketing Manager must be able to be a primary point of contact for our external clients and internal team, as well as provide strategic value to our various state relationships and internal goals. Section 2: Job Functions, Essential Duties and Responsibilities * Lead formal client presentations (either in person or via phone) to clients and internal leadership team on key marketing initiatives. * Work collaboratively to create and revise full-year marketing communications plans including budget allocation recommendation. * Create annual client analysis and marketing year-in-reviews, including studying the data and drawing conclusions about trends and opportunities from a marketing perspective * Guide creative marketing agency's execution of the marketing plan tactics within budget parameters. * Actively solve for departmental processes and standards improvements * Collaborate with the Director to distribute work among available resources * Schedule and traffic marketing projects using online management system * Collaborate with internal teams to ensure all edits are properly incorporated and final approvals obtained * Maintain and manage email production process and vendor relationship, including scheduling with vendor, preparing links documentation, reviewing test files, implementing strategic projects, etc. * Provide web strategy and facilitate web production process including preparing and submitting scope documents, reviewing changes in staging and production environment. * Manage invoices and budgets, including opening POs, coding and submitting invoices, tracking client budgets. * Pull campaign measurement, prepare and provide periodic updates on the progress toward goals and results of marketing efforts to clients. * Consult with the client regularly on marketing initiatives (ad hoc and weekly meeting participation). * Be aware and have working knowledge of marketing efforts of other clients, and monitor competitor marketing efforts. Draw upon these examples to demonstrate knowledge and offer additional opportunities and suggestions to your clients in a consultative manner. * Maintain an excellent working relationship with the Relationship Management team. Work with them collaboratively to meet or exceed client expectations for marketing for their clients. Keep the team informed of all marketing efforts (status of campaigns in development, results of completed campaigns, etc.). * Understand and uphold the marketing process (approvals, web updates, email development, timelines, etc.). * Understand and advocate both our corporate and our 529 college savings plan brands * Collaborate to research and create content for RFP responses and presentations. Participate in production and presentations as necessary. * Protect, secure, and properly handle all confidential data held by Ascensus to ensure against unauthorized access, improper transmission, and/or unapproved disclosure of information that could result in harm to Ascensus or our clients. * The I-Client philosophy and the Core Values of People Matter, Quality First and Integrity Always® should be visible in your actions on a day to day basis showing your support of our organizational culture Supervision * N/A Section 3: Experience, Skills, Knowledge Requirements * A minimum of 7 years' experience in financial services/marketing * Marketing communications and project management expertise * Strong in managing strategic integrated marketing programs that include multiple components for offline and online use is essential. * Ability to support materials like client presentations, RFPs, creative briefs, project plans, and cost estimates. * Ability to handle multiple projects and prioritize to meet deadlines in a fast-paced, client-service driven environment. * Work with vendors and partners - including advertising agencies, print and other creative resources - to implement marketing communication materials. * Must be strong in email project management. * Must be strong in web project management and able to work with web operations and development teams. * Highly motivated, problem solver, resourceful, with the ability to interact effectively with cross-functional teams. * Self-starter who will be proactive in managing the details of multiple projects--ability to work independently and drive projects through completion. * Strong communication skills required to work effectively with internal and external clients and with all levels of management. * Strong analytical skills with proven ability to demonstrate interpretation capabilities and apply learnings across products and channels. * Excellent verbal and written communication skills; and strong presentation skills. * Excellent interpersonal skills and a team leader spirit. * Investment product knowledge preferred; 529 or 401(k) client management experience highly desired. * Spanish speaker a plus (but not required). Ascensus is a place to have a career, not just a job. As the largest US independent retirement and college savings services provider, we put our focus on people. Our culture is guided by sound principles, is committed to high standards, operates with transparency, and welcomes diversity. When you join our team, you get to go to work every day knowing that you help over 10 million Americans save for retirement and college. Ascensus provides equal employment opportunities to all associates and applicants for employment without regard to ancestry, race, color, religion, sex, (including pregnancy, childbirth, breastfeeding and/or related medical conditions), gender, gender identity, gender expression, national origin, age, physical or mental disability, medical condition (including cancer and genetic characteristics), marital status, military or veteran status, genetic information, sexual orientation, criminal conviction record or any other protected category in accordance with applicable federal, state, or local laws ("Protected Status"). Ascensus Hartford CT

Marketing Manager

CVS Health