Marketing Manager- Creative

Summary

Lidl US is searching for the next Marketing Manager- Creative to join our team! The Marketing Manager- Creative is responsible for developing and executing marketing strategies, within the framework of an existing brand strategy. The role oversees our In-House Production team, Graphic Designers, and works closely with other functions of the organization such as Employer Brand, Promotions, and Sales. The Marketing Manager- Creative is also responsible for overseeing our creative agencies and producing creative briefs for our agency partners.

This position reports to our Headquarters in Arlington, VA on a hybrid 3-day work schedule.

What You'll Do

• Effectively delegate and guide the work of other team members in accordance with Company principles and management model
• Implement and manage assigned programs, processes and initiatives through effective delegation and collaboration with stakeholders
• Analyze and evaluate current processes and projects for recommended optimization
• Manage the production of digital and printed communication
• Coordinate the appearance of marketing materials, ensuring adherence to brand style guides
• Work closely with internal teams, enabling them to meet their commercial objectives by providing them with best-in-class marketing support, marketing materials and programs
• Analyze competitors' advertising activities
• Supervise, manage, and direct a team of designers
• Ensure deadlines and specifications are met
• Maintain internal folder organization so team and department can easily find creative materials
• Help organize and lead the day-to-day creative agency(s) workflow(s) and help provide recommendations for improvement as necessary
• Oversees creative invoices from vendors and agency partners
• Develops a comprehensive understanding of the marketplace in addition to our agency(s) various proposed media and distribution channels
• Communicates with external partners and vendors in a timely manor
• Creates detailed briefs for internal and external creative teams regarding various projects
• Provides detailed creative judgement by reviewing internal and external creative work to ensure assets properly reflect the brand
• Saves files and materials from external creative teams and shares with appropriate internal teams as needed
• Builds strong working relationships with agency(s) Account Director(s) and internal/external creative teams
• Drives collaboration with internal and external creative teams for cohesive work
• Assists in coaching internal and external creative teams on style guides and brand identity
• Contributes solutions based around understanding the business needs and initiatives
• Updates guidelines, standard operating procedures, and instructional materials
• Supports in national and international projects by producing business reports and identifying opportunities for success/improvement
• Assumes responsibility and demonstrates proactive and energetic working attitude
• Identify, develop, and propose opportunities for business and process improvement

What You'll Need

Required Knowledge, Skills, Abilities

• Proficient in Adobe Suite design programs (InDesign, Illustrator, Photoshop)
• Project management skills, with excellent attention to detail
• Knowledge of the grocery and consumer goods sector
• Excellent management and supervisory skills
• Excellent verbal and written communication skills
• Excellent interpersonal, negotiation, and conflict resolution skills
• Excellent organizational skills and attention to detail
• Excellent time management skills with a proven ability to meet deadlines
• Strong analytical and problem-solving skills
• Ability to prioritize tasks and to delegate them when appropriate
• Proficient in Microsoft Office Suite or related software

Required Education, Certifications/ Licenses, Related Experience

• Bachelor's degree in Marketing, Graphic Design, Retail, Business, or related field
• 3-5 years of experience in a related field
• In lieu of degree, 5+ years of experience in related field will meet the education and related experience requirements listed above
• Agency or in-house creative experience; directing advertising production schedules and developing and implementing marketing campaigns

What You'll Receive

At Lidl, we know that in order for our people to do their best, they must be at their best. That's why as a company, we offer one of the most generous benefits packages in the industry.

All our Lidl employees are eligible to receive the following benefits:

• Medical | Dental | Vision coverage
• Paid Holiday & Paid Time Off (PTO)
• 401k Plan (+ 5% company match and 2 year vesting schedule)
• And so much more, visit our benefits page for more details and the latest updates

In addition to the great benefits above, our Full-Time employees receive these additional benefits: Group Term Life & AD&D Insurance, Short & Long-Term Disability Insurance, Voluntary Critical Illness and/or Accident Insurance, Parental Leave- 100% pay for birth mothers and non-birth parents, Additional Paid Time-Off & Sick Time.

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