Sorry, this job is no longer accepting applications. See below for more jobs that match what you’re looking for!

Marketing Manager, Corwin

Expired Job

Sage Publications Thousand Oaks , CA 91360

Posted 3 months ago

Overview

The Marketing Manager will develop and drive the implementation of creative marketing and sales strategies for professional learning services and products internationally and domestically. This individual will work closely with marketing, sales, and editorial teams located in various regions of the world to create multi-channel marketing strategies aimed at increasing reach, generating leads, and driving sales.

Essential Job Functions & Responsibilities

Marketing Planning and Implementation

  • Develop and implement marketing plans for assigned professional learning products and services and international territories

  • Be adept at using and managing a variety of marketing strategies including email campaigns, direct mail, advertising (print and web), social media, PR, and lead generation campaigns

  • Work with international partners to develop and implement co-marketing and sales support initiatives

  • Collaborate with a cross-functional team to launch and promote domestic products and services into international territories, and be able to adjust content to the local context of each assigned territory

  • Administer monthly meetings with counterparts to discuss marketing plans, results, and sales opportunities

  • Be able to effectively communicate with internal and external stakeholders about marketing initiatives, ideas, and metrics

Campaign Management

  • Plan, develop, and drive the implementation effective marketing campaigns on schedule and within budget

  • Manage the development of catalogs, emails, landing pages, and other marketing and sales collateral for assigned regions, products, and services

  • Be able to plan the strategy for, develop design concepts for, and manage the production of high-visibility print advertisements

  • Be able to manage the production of content marketing assets, such as white papers, including peer-review, editing, proofreading, and incorporating author feedback

  • Oversee all campaign content, accuracy, and proofing, ensuring it is appropriate for each region

  • Use marketing automation software to grow and maintain the international marketing database and to nurture leads and help guide prospects through the buying journey through multi-wave trigger campaigns

  • Manage in-house lists, research external lists, and develop strategies for increasing international lists

  • Write compelling selling copy and product messaging that supports global business objectives and adheres to established brand guidelines and voice

Budgeting

  • Manage the budget and expenses within your control on an annual and quarterly basis for assigned products, services, and regions

  • Monitor sales of assigned products and adjust marketing efforts and expense spending accordingly

Sales Enablement and Support

  • Drive sales for assigned products and services through sales enablement activities

  • Plan effective training for sales reps, including development and maintenance of sales tools

  • Create sales materials for sales meetings and provide further support as required

Conventions and Events

  • Create marketing plans to drive attendance to Corwin events and to follow up with leads

  • Coordinate creation of the schedule of international events and update convention schedule regularly

  • Manage marketing aspects of international conventions, including title selection, marketing collateral, and signage

  • Plan strategies to maximize booth traffic via promotions and advertising

Market Research and Analysis

  • Continually develop knowledge of the global education and professional learning markets and understand the nuances between various international regions

  • Conduct research to understand which marketing practices and mediums are most effective in each region

  • Stay abreast of competitors and their marketing strategies, popular industry publications, and events

  • Lead market research initiatives, such as surveys and focus groups, to support new product development

  • Analyze marketing response and data in order to make adjustments to strategies

Qualifications & Education

  • BA/BS degree required

  • 5+ years of educational publishing or K-12 experience required

  • 5+ years of experience in marketing management required

  • Marketing copyediting experience required

  • Email, online marketing, and advertising experience required

  • Professional written and verbal communication skills required

  • Experience effectively implementing campaigns across all of the promotional mixes required

  • Superior planning and organizational skills required

  • International marketing experience is preferred

  • Must be able to use Microsoft Office programs (Outlook, Word, Excel and PowerPoint)

See if you are a match!

See how well your resume matches up to this job - upload your resume now.

Find your dream job anywhere
with the LiveCareer app.
Download the
LiveCareer app and find
your dream job anywhere
lc_ad

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Sr Marketing Mgr AFP
New!

Advanced Bio-Logic Solutions Corp

Posted Today

VIEW JOBS 12/10/2018 12:00:00 AM 2019-03-10T00:00 <span style="font-size:16px;"><span style="font-family:times new roman,times,serif;"><u><strong>Day to Day Responsibilities:</strong></u></span></span> <ul> <li style="padding: 0; margin: 0;"><span style="font-size:16px;"><span style="font-family:times new roman,times,serif;">Plan, execute, and analyze digital and traditional media marketing campaigns designed to reach and engage target patients and/or caregivers.</span></span></li> <li style="padding: 0; margin: 0;"><span style="font-size:16px;"><span style="font-family:times new roman,times,serif;">Successfully partner with creative agencies, MAC, brand and IS teams to develop multichannel content for distribution via various channels including websites, print, video/tv, email, e-detail, banners etc.</span></span></li> <li style="padding: 0; margin: 0;"><span style="font-size:16px;"><span style="font-family:times new roman,times,serif;">Collaborate with extended brand team to translate tactical marketing plans into engaging digital campaigns for patients</span></span></li> <li style="padding: 0; margin: 0;"><span style="font-size:16px;"><span style="font-family:times new roman,times,serif;">Partner with media buying agency partners to develop robust broad reach and targeted media plan</span></span></li> <li style="padding: 0; margin: 0;"><span style="font-size:16px;"><span style="font-family:times new roman,times,serif;">Manage campaign development timelines, budgets and performance to deliver on brand KPIs</span></span></li> <li style="padding: 0; margin: 0;"><span style="font-size:16px;"><span style="font-family:times new roman,times,serif;">Partner with marketing analytics team to continuously optimize campaigns and align on performance and ROI.</span></span></li> <li style="padding: 0; margin: 0;"><span style="font-size:16px;"><span style="font-family:times new roman,times,serif;">Identify and communicate campaign and patient insights and opportunities to help refine brand positioning, messaging, targeting and budget allocation across channels</span></span></li> <li style="padding: 0; margin: 0;"><span style="font-size:16px;"><span style="font-family:times new roman,times,serif;">Inform key stakeholders on multi-channel campaign performance and be a champion for patient marketing and innovation within the OBU</span></span></li> <li style="padding: 0; margin: 0;"><span style="font-size:16px;"><span style="font-family:times new roman,times,serif;"> Basic </span></span></li> </ul> <span style="font-size:16px;"><span style="font-family:times new roman,times,serif;"><u><strong>Qualifications </strong></u></span></span> <ul> <li style="padding: 0; margin: 0;"><span style="font-size:16px;"><span style="font-family:times new roman,times,serif;">Master’s degree and (4 years of Marketing and/or Sales Management experience) OR (4 years of Marketing and/or Sales including 2 years of Marketing experience)</span></span></li> <li style="padding: 0; margin: 0;"><span style="font-size:16px;"><span style="font-family:times new roman,times,serif;">Bachelor’s degree and (6 years of Marketing and/or Sales Management experience) OR (6 years of Marketing and/or Sales including 3 years of Marketing experience)</span></span></li> <li style="padding: 0; margin: 0;"><span style="font-size:16px;"><span style="font-family:times new roman,times,serif;">Associate’s degree and (10 years of Marketing and/or Sales Management experience) OR (10 years of Marketing and/or Sales including 5 years of Marketing experience)</span></span></li> <li style="padding: 0; margin: 0;"><span style="font-size:16px;"><span style="font-family:times new roman,times,serif;">High school diploma / GED and (12 years of Marketing and/or Sales Management experience) OR (12 years of Marketing and/or Sales including 6 years of Marketing experience)</span></span></li> </ul> <span style="font-size:16px;"><span style="font-family:times new roman,times,serif;"><u><strong>Summary</strong></u></span></span> <ul> <li style="padding: 0; margin: 0;"><span style="font-size:16px;"><span style="font-family:times new roman,times,serif;">Seeking a high potential Marketing Contractor candidate with 4-6 years of pharmaceutical, device or related healthcare experience in marketing or advertising capacity with a strong understanding of patient/consumer marketing in a multi-channel digital environment. Strong strategic thinking skills and a proven track record of developing a wide-range of programs and tactics. </span></span></li> <li style="padding: 0; margin: 0;"><span style="font-size:16px;"><span style="font-family:times new roman,times,serif;">Prior experience in Oncology and pharmaceutical sales is a plus. </span></span></li> <li style="padding: 0; margin: 0;"><span style="font-size:16px;"><span style="font-family:times new roman,times,serif;">The successful candidate will have the opportunity to develop and execute a broad range of multi-channel programs designed to educate patients (and potentially physicians) on brands that could include Neulasta®. </span></span></li> <li style="padding: 0; margin: 0;"><span style="font-size:16px;"><span style="font-family:times new roman,times,serif;">This is an excellent opportunity for an experienced professional seeking to gain broad cross-functional marketing experiences while working on a critical brand in the Amgen Oncology portfolio. </span></span></li> <li style="padding: 0; margin: 0;"><span style="font-size:16px;"><span style="font-family:times new roman,times,serif;">This position will report to the Director of Marketing for the Oncology Multichannel Marketing group. </span></span></li> </ul> <span style="font-size:16px;"><span style="font-family:times new roman,times,serif;"><u><strong>Responsibilities Include: </strong></u></span></span> <ul> <li style="padding: 0; margin: 0;"><span style="font-size:16px;"><span style="font-family:times new roman,times,serif;">Plan, execute, and analyze digital and traditional media marketing campaigns designed to reach and engage target patients and/or caregivers. </span></span></li> <li style="padding: 0; margin: 0;"><span style="font-size:16px;"><span style="font-family:times new roman,times,serif;">Successfully partner with creative agencies, MAC, brand and IS teams to develop multichannel content for distribution via various channels including websites, print, video/tv, email, e-detail, banners etc. </span></span></li> <li style="padding: 0; margin: 0;"><span style="font-size:16px;"><span style="font-family:times new roman,times,serif;">Collaborate with extended brand team to translate tactical marketing plans into engaging digital campaigns for patients </span></span></li> <li style="padding: 0; margin: 0;"><span style="font-size:16px;"><span style="font-family:times new roman,times,serif;">Partner with media buying agency partners to develop robust broad reach and targeted media plan </span></span></li> <li style="padding: 0; margin: 0;"><span style="font-size:16px;"><span style="font-family:times new roman,times,serif;">Manage campaign development timelines, budgets and performance to deliver on brand KPIs </span></span></li> <li style="padding: 0; margin: 0;"><span style="font-size:16px;"><span style="font-family:times new roman,times,serif;">Partner with marketing analytics team to continuously optimize campaigns and align on performance and ROI. </span></span></li> <li style="padding: 0; margin: 0;"><span style="font-size:16px;"><span style="font-family:times new roman,times,serif;">Identify and communicate campaign and patient insights and opportunities to help refine brand positioning, messaging, targeting and budget allocation across channels </span></span></li> <li style="padding: 0; margin: 0;"><span style="font-size:16px;"><span style="font-family:times new roman,times,serif;">Inform key stakeholders on multi-channel campaign performance and be a champion for patient marketing and innovation within the OBU </span></span></li> </ul> <span style="font-size:16px;"><span style="font-family:times new roman,times,serif;"><u><strong>Preferred Qualifications </strong></u></span></span> <ul> <li style="padding: 0; margin: 0;"><span style="font-size:16px;"><span style="font-family:times new roman,times,serif;">MBA, 4+ years of pharmaceutical/device or healthcare marketing or advertising experience. </span></span></li> <li style="padding: 0; margin: 0;"><span style="font-size:16px;"><span style="font-family:times new roman,times,serif;">Prior sales and Oncology experience a plus. </span></span></li> <li style="padding: 0; margin: 0;"><span style="font-size:16px;"><span style="font-family:times new roman,times,serif;">Experience with multichannel campaigns, patient marketing and mix of traditional and digital media channels is preferred. </span></span></li> <li style="padding: 0; margin: 0;"><span style="font-size:16px;"><span style="font-family:times new roman,times,serif;">Proven experience leading and managing cross-functional teams and navigating legal/regulatory/medical processes. </span></span></li> <li style="padding: 0; margin: 0;"><span style="font-size:16px;"><span style="font-family:times new roman,times,serif;">Strategic thinking and analytical skills as demonstrated by a proven ability to analyze business problems and to develop appropriate strategies to drive results will be critical for success.</span></span></li> </ul> <span style="font-size:16px;"><span style="font-family:times new roman,times,serif;"><strong>"This posting is for Contingent Worker, not an FTE"</strong></span></span><br />   Advanced Bio-Logic Solutions Corp Thousand Oaks, CA

Marketing Manager, Corwin

Expired Job

Sage Publications