Marketing Manager

Central Utah Medical Clinic Provo , UT 84601

Posted 3 weeks ago

At Revere Health, we value the health of our patients above all else. As the largest independent multi-specialty physician group in Utah, our healthcare system gives patients the best in communication, quality, coordination and innovation. Founded in 1960 in Provo, Utah, Revere Health has grown to include 29 medical specialties in over 100 locations throughout Utah, Arizona and Nevada.

As one of two Accountable Care Organizations accredited by Medicare in Utah, Revere Health offers a unique, patient-oriented approach to healthcare. We strive to keep medical costs at a minimum while providing the utmost in quality healthcare.

Revere Health: let's live better.

Position Overview

Reporting to the Director of Marketing and Communications, the Marketing Manager will work closely with Revere Health administrators and physicians to create awareness and drive patient acquisition by developing effective marketing strategies. The Marketing Manager will have a successful track record of leveraging both digital and traditional marketing strategies to increase brand identity, physician reputation and practice area specialties.

Essential Duties

  • Proactively work with administrators and physicians to develop and implement effective marketing campaigns that establish, grow and maintain an effective market presence. These strategies will consistently facilitate practice growth.

  • Participate in creative brainstorming meetings with marketing team members during campaign creation and message development.

  • Develop and manage lead nurturing programs and campaigns that support the overall Revere Health brand, as well as individual practice areas and physicians.

  • Focus on strategies with purposeful messaging that reach potential patients at significant decision points during the spectrum of their healthcare needs.

  • Working with the Director and the Digital Marketing Specialist, support the development and execution of a web-re-design, ongoing web enhancements, social media and SEO strategies.

  • Develop and manage lead nurturing programs and campaigns that support the overall Revere Health brand, as well as individual practice areas and physicians.

  • Serve as the brand gatekeeper, educating and enforcing approved Revere Health visual and messaging standards.

  • Accomplish organizational goals by accepting initiatives that support the overall business objectives identified by Revere Health's Board of Directors and Executive Committee.

  • Using measurement tools, consistently analyze campaign/project results and submit final campaign summary whether it relates to individual office/provider campaigns or overall Revere Health marketing initiatives.

  • Enhance industry knowledge by participating in educational opportunities, reading medical/healthcare trade publications and attending relevant industry events.

  • Work with Communications Manager to identify ways to share marketing success stories across the Revere Health enterprise.

  • Monitor budget, negotiate with vendors and manage expenses for both company and specialty/practice specific campaigns.

Minimum Qualifications

  • Bachelor's degree in Marketing or related field is required

  • At 3-5 years of relevant experience in a proactive marketing role, preferably related to healthcare

  • Proven experience in developing and executing targeted marketing campaigns that achieve a significant return on investment

  • Interpersonal skills that enable you to work effectively with marketing staff and end-users in a collaborative and professional manner.

  • Strong analytical stills that enable the individual to make strategy decisions based on data

  • Experience with project management systems

  • Experience working with external agencies and vendors

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Marketing Manager

Central Utah Medical Clinic