Marketing Manager

BrightFarms is The Place to Grow!

At BrightFarms, we're on a mission to revolutionize the way leafy greens are grown. But we don't just want to grow great-tasting greens, we want them to do good as well: for the planet, for the health of people, and for the well-being of our employees. We give BrightFarmers the tools, training, support, and opportunities they need to do better for themselves and the world every day. Because when you do good for your people, they do good for the world.

BrightFarms is a national leader in the booming indoor farming industry, transforming how produce is grown and delivered with its expanding network of high-tech, sustainable hydroponic farms. We currently operate six high-tech greenhouse farms, with four new regional salad greenhouse hubs breaking ground to begin opening in 2024. BrightFarms' fresh lettuce options, from classic greens to crunchy mixes and salad kits, are available in more than 3,700 retail stores across the East Coast and Midwest.

The Marketing Manager, Growth Marketing will be responsible for leading the brand's growth marketing strategy, inclusive of both paid media and shopper marketing, to support 10x growth for BrightFarms over the next 5 years. In this role, you will turn data into insight, using strong analytical skills to inform strategies, optimizations, and plans that result in immediate and long-term impacts to the brand via the digital and retail environments.

Specifically in this role, you will

• Define the Paid Media and Shopper Marketing strategies, including customers and channels to prioritize

• Develop and execute shopper and paid media full year plans, driving brand desirability and velocity at shelf

• Continuously measure the impact of growth marketing programs and investment and short and long-term business objectives

• Partner with Marketing, Sales and Innovation Teams to ensure cohesion between growth plans, trade plans, customer expansion plans, and brand equity pillars

• Partner with the Sales Strategy and Insights teams to measure performance and report to the Commercial Team

• Manager the media and shopper marketing budgets

• Manage the Shopper Marketing and Media agencies

The ideal candidate

• Bachelor's degree required, Masters a plus

• 5 years of shopper marketing or paid media experience with an agency or brand

• Expert level understanding of either retailer marketing or media ecosystems and how to ladder to brand strategies, experience in both is preferred

• Excellent analytical skills with ability to ascertain program performance and make strong strategic recommendations on optimizations

• Superior project management skills with ability to manage and prioritize multiple projects, customers, and agencies.

• Strong business acumen and business application (ie: knowledge of syndicated data, marketing and financial metrics, etc.)

• Strong leadership skills - ability to start projects independently and bring the rest of the cross functional team along, be a subject matter expert for shopper marketing.

• Strong at forging internal/external relationships and commanding trust/respect of others

• Growth mindset - ability to adapt and change strategy and leadership style as our rapidly growing business evolves

• Creative and innovative - looks for creative solutions to promote brand goals

Come grow with us - the future is BRIGHT!

BrightFarms is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual's age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.