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Marketing Manager

Expired Job

Briggs & Veselka Co Houston , TX 77020

Posted 2 months ago

Marketing Manager

As Houston's largest independent accounting firm, and the fourth largest firm based in Texas, Briggs & Veselka has fostered a unique environment where our professionals are empowered to find the best in themselves and in each other. The result is highly engaged professionals who collaborate with each other and who welcome our new professionals as valued team members.

That, we believe, is the essence of our Legacy of Loyalty.

The firm's industry groups and service niches provide audit, tax, and consulting services to clients ranging from individuals to closely-held companies and small-cap public entities. We also offer sophisticated specialty services such as forensic accounting, international tax, and cyber security, and are in the top 1% of firms in the country providing employee benefit plan audits - unique for a firm our size.

And we take pride in the fact we have served many clients for decades, over generations of management. That's part of the Legacy - one that you can begin to build with a career at Briggs & Veselka.

We are not seeking a strictly marcom person, but a marketing professional who can use sophisticated marketing tools to automate and streamline a complex pipeline process with a six month average life cycle.

Responsibilities:

Lead generation and lead follow-up for select markets using digital tools and personal outreach

Managing the outside agency on digital lead generation

Managing the pipeline process for key Market (industry) campaigns

Consulting with niche areas to develop new solutions to drive incremental revenue through a disciplined pipeline process

Manage and execute the lost proposal process

Management and ownership of Salesforce

Budget maintain marketing budget

Supervision of Marketing Coordinator and Asst. Marketing Manager who execute many of the aforementioned marketing tactics

Digital campaignsincluding email campaigns; split run testing; metrics reporting and constant improvement of results based on accumulated insights that result in leads

Website site maintenance, SEO

Events planning and execution of firm events

Content & Thought Leadership writing sell sheets, ghostwriting articles, blogs, website content, etc.

Proposals oversee/assist with proposals using existing formats

Supervision of external agency/design teams

Education/Experience:

Demonstrated success in a B2B lead generation discipline

Sales background or experience collaborating with sales teams as a marketing professional

Direct experience with CRM and email campaign software and reporting

Digital campaign experience

SEO and CMS experience and insights

Ability to multi-task

Proactive and high-energy
7+ years of experience

Bachelors Degree in Communications or Marketing discipline

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Marketing Manager

Expired Job

Briggs & Veselka Co