Marketing Manager, Brand

Job Details

Level: Experienced

Job Location: LA Office

• Los Angeles, CA

Position Type: Full Time

Education Level: 4 Year Degree

Salary Range: $87,300.00 - $106,700.00 Salary/month

Job Shift: Day

Description

Join the LuCrew!

Lulus Vision

At Lulus, our team is committed to offering the best possible service to our customers throughout the world. Our fun and casual work environment focuses on innovation and teamwork at all levels of the organization. We are always on the lookout for talented and dedicated people to join the Lulus team as we continue to build our community!

Our Commitment

Lulus is proud to be an equal opportunity employer and strives to create an organizational climate that fosters belonging, dignity, and justice so that all our team members can show up as their authentic selves and thrive. We are committed to increasing the representation of marginalized people across our team through hiring practices that value lived experience and unique perspectives. Our work environment embraces creative expression, collaboration, and connection without the expectation of assimilation.

Job Summary

As the Marketing Manager, Brand at Lulu's, you will be a pivotal figure in shaping the brand's marketing strategies and executing campaigns that resonate with our audience. You will play a critical role in driving the success of our brand initiatives by collaborating with various departments to align marketing efforts with overarching business objectives. Your creative thinking will be instrumental in developing innovative ideas for campaigns and materials that not only increase brand visibility but also drive sales for our fashion lines.

What You'll Do

• Develop and execute marketing strategies and campaigns to increase brand visibility and drive sales for Lulus fashion lines.

• Collaborate with internal teams and external partners to align marketing initiatives with business objectives.

• Manage the marketing budget, track performance metrics, and optimize ROI.

• Monitor competitors' activities and identify new opportunities for growth.

• Prepare detailed reports on marketing performance and share insights with the team.

• Manage relationships with external vendors and agencies to ensure successful execution of projects.

• Stay updated on the latest fashion trends and industry developments.

• Collaborate with design, merchandising, and senior marketing leadership to develop seasonal marketing initiatives and campaigns.

• Develop and submit creative briefs to support messaging calendars.

• Manage content produced by 3rd party brands, including photography, video, copy, and links for various marketing channels.

• Devise launch strategies for new brands and execute brand-appropriate promotions.

• Manage experiential marketing activations from concept to execution, including onsite vendor and staff operations.

• Align and collaborate with other Lulus marketing counterparts and outside agencies.

• Manage event and activation budgets and obtain approvals from executive teams.

• Serve as the primary onsite contact at all events and activations.

• Provide event recaps after completion of activations.

• Work in a dynamic, fast-paced environment and partner across functional teams and levels within and outside the organization.

• Advocate for Lulus in the industry and marketplace.

What You'll Need

• 4-6 years of brand marketing experience.

• Bachelor's degree in marketing or a related field.

• Strong organizational and project management skills to ensure timely and accurate execution of responsibilities.

• Proven success in developing marketing plans and campaigns.

• Excellent written and oral communication skills.

• Strong analytical, strategic thinking, and problem-solving skills.

• Ability to adapt and thrive in a fast-paced and evolving environment.

• Advanced skills in Microsoft Office, Google Apps for Work, and email, with an aptitude for learning new programs.

• Strong ability to identify priorities and execute strategically and with a sense of urgency.

• Strong relationship-building skills, with an emphasis on teamwork and collaboration.

What You'll Love About Us

• Great Company Culture

• Where you can be your true authentic self!

• Profit-Sharing Bonus Plan for applicable roles

• Medical, Dental, and Vision benefits

• Voluntary Life & AD&D Insurance, Critical Illness, Short Term Disability

• Prepare for the future

• 401(k) Safe Harbor Plan

• 4% company matching

• Employee Stock Purchase Plan (ESPP)

• Restricted Stock Units for applicable roles

• Wardrobe Perks

• 30% employee discount!

• Recognition of employee birthdays and work anniversaries!

• Work that stays at work

• Genuine work/life balance

• Rest and Relaxation

• Generous Paid Time Off, Paid Sick Time, Mental Health Days, and Paid Company Holidays

• Paid Parental Leave

This position does not offer remote work. It is a hybrid role, requiring candidates to be open to working three days in the office: Tuesday through Thursday.

We're ready to meet you! Come help us achieve our ambitious goals!

At Lulus, we believe our people are our greatest asset and we seek to structure competitive compensation offers to ensure that we can attract and retain the best talent. Our job postings include an annual base salary range for the role. The stated base salary range represents our good faith estimate as to what candidates are likely to expect, and we tailor our offers within the range based on several factors, including the selected candidate's educational and professional experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the selection process. Base salary is part of a total compensation package, which, depending on the position, may also include an annual bonus and other benefit programs.

Qualifications