BMO Chicago , IL 60602
Posted 2 months ago
320 S Canal Street
Job Family Group:
The North American Branch Experience Marketing Team is responsible for:
All customer facing content found in branches and ATMS across Canada and the US
Strategy development and execution of end to end merchandising programs for our physical channels footprint
Assuming the relationship management responsibilities with external vendors around digital content management, sourcing and delivery of hardware, media agencies and other print and digital vendors that provide marketing capabilities
Supporting cross-functional enterprise teams on the physical design of branches, with a focus on customer journey mapping, identifying marketing assets and the role they play within the customer journey, sourcing hardware and launch marketing programs for branches
Developing and testing new strategies for our physical footprint with a focus on evolving the role the branch network plays and the customer needs its serves in an evolving environment for the current and future term
Assessing and developing recommendations on emerging technologies and trends seen in the physical store fronts across industries, while adapting an approach for branches across North America
The Branch Experience Marketing Manager is responsible for driving profitable primary customer acquisition and customer growth strategies for new, relocated and renovated branches, as well as associated services, helping the bank achieve its financial and customer growth objectives. The position also drives adoption, utilization and customer experience transformation BMO's physical footprint.
Core responsibilities for this role include (but not limited to):
Provide end to end marketing solutions for launching the opening of new, relocated and renovated branches across North America - includes the creation and execution go-to-market marketing programs encompassing all media and direct marketing channels as well as front line support
Provide extended support to newly launch branches and the associated business development program as needed over a three-year horizon
Reimagining the market awareness efforts in advance of launching new branch openings, encompassing site signage, customer and employee engagement
Supporting stakeholder teams with all the marketing communications required to inform customers of upcoming branch changes
Continuously assess, identify and recommend tactics to optimize current marketing programs, spanning across but not limited to channels, messaging, media plans, investments, customer tools and front-line support.
Act as the single point of contact for the marketing of new branch launches across the enterprise to internal teams, offering support and solutions where needed
Manage the investment allocation for all branch marketing launch programs, while managing external partners on costing and areas of optimization
Assist the team with other branch experience projects as needed encompassing merchandising, marketing for physical channels, innovation and strategy development.
Lead development and execution of Branch Channel Marketing Strategy & Programs
Development of go to market strategies for new and relocated branches that align to core business drivers of new to BMO households, balance growth and retention
Develop and execute end to end campaigns through managing creative agencies (internal and external) and media buying agencies
Collaborate with local sales leadership and Channel team business development manager to optimize budget dollars and drive key metrics (new to BMO households, balance growth, retention)
Lead Channel Marketing Strategies & Execution
Design go to market strategies to promote customer benefits and features to drive adoption and utilization of the bank's physical channels
Develop strategies to leverage BMO's channel partnerships to drive awareness and engagement (leverage ATM channel distribution to help drive BMO account and household acquisition)
Collaborate with Channel partners to improve customer UX in the channel and increase NPS
Collaborate and drive thought leadership with product marketing partners to optimize campaigns in the channel
Develop messaging guidelines and best practices for campaigns and messaging in the channel
Support channel service migration initiatives and integrate with digital channel marketing for a holistic migration strategy
Design an integrated marketing and communications approach
Develop strategies to integrate and optimize marketing strategies and campaigns with product, brand and sponsorship marketing partners
Work in collaboration with partners outside of marketing to deliver a holistic internal and external communication strategy (Channels, Corporate Communications, Sales Effectiveness, Corporate Real Estate)
Annual planning & monthly updates
Work in collaboration with physical channels line of business partners to drive annual plans
Track return on marketing investments and effectiveness on driving business KPIs
Day to day Partner & Stakeholder Management
State of the Union quarterly updates
Development of a reporting dashboard
Trends updates and reporting
Drive thought leadership & innovation
Develop plans and project timelines for pilot test and learn programs
Drive operational efficiencies & excellence
Develop and employ new processes to drive incremental Canada/U.S. efficiencies
Knowledge & Skills
Undergraduate University Degree
Minimum 3-7 years of Marketing Experience. Financial Services experience preferred.
Channel marketing experience preferred
Marketing strategy planning - annual and campaign
Solid working knowledge of the Marketing process
Excellent communication and relationship building skills
Ability to manage Marketing initiatives/campaigns end to end through full cycle of planning, campaign design, execution, tracking and monitoring, lessons learn.
Excellent understanding of the interdependency of Marketing with other business/product partners
Experienced in Marketing tactics including: digital, print, advertising and merchandising
Ability to remain focused in a fluid working environment with shifting roles/responsibilities
Ability to organize and manage small and large working group meetings
This role operates within an office environment with minimal exposure to discomfort or risk of ill health
May include minimal travel
Ability to work in a high stress, fast-paced and changing environment
Numerous demands for resources that need to be prioritized within tight deadlines
We're here to help
At BMO Harris Bank we are driven by a shared Purpose: Boldly Grow the Good in business and life. It calls on us to create lasting, positive change for our customers, our communities and our people. By working together, innovating and pushing boundaries, we transform lives and businesses, and power economic growth around the world.
As a member of the BMO Harris Bank team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one - for yourself and our customers. We'll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we'll help you gain valuable experience, and broaden your skillset.
To find out more visit us at https://jobs.bmoharris.com.
BMO Harris Bank is committed to an inclusive, equitable and accessible workplace. By learning from each other's differences, we gain strength through our people and our perspectives. BMO Harris Bank N.A. is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.
Note to Recruiters: BMO Harris Bank does not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to BMO Harris Bank, directly or indirectly, will be considered BMO Harris Bank property. BMO Harris Bank will not pay a fee for any placement resulting from the receipt of an unsolicited resume. A recruiting agency must first have a valid, written and fully executed agency agreement contract for service to submit resumes.