Marketing Manager, Bikes And Scooters - New York City

Lyft New York , NY 10007

Posted 5 months ago

Lyft's mission is to improve people's lives with the world's best transportation. We care deeply about the people we work with and the communities we serve. To create the world's best transportation, we start with our own team by creating an open, inclusive, and diverse organization.

We are seeking a talented leader for Citi Bike marketing with big ideas and a track record of delivering marketing results. As Citi Bike expands, its popularity continues to surge. The system has broken its own ridership records year over year and with recent integration into the core Lyft app is accelerating even more, setting new ridership records in May.

If you are a results-oriented leader who is seeking a mission-driven organization that's having a real impact on health, transportation, and the environment, we want to hear from you. You will be responsible for increasing ridership, including new member acquisitions, member retention and casual pass sales. You will oversee a passionate team of marketers focused 100% on Citi Bike growth. You will be supported by a corporate team that will provide creative services, business intelligence, and product development.

If you share our vision for sustainable transportation that empowers local communities, reduces our environmental footprint and brings people together, we'd love to meet you!

Responsibilities:

  • Member Onboarding

  • Member Renewals

  • Win-back of former members

  • Corporate sales

  • Partner promotions

  • Paid media

  • Digital advertising

  • Referral Marketing

  • Expansion Marketing

  • Casual Pass Sales (to both visitors and locals)

Experience & Skills:

  • 7+ years of experience in a digital marketing-type role

  • Previous experience with subscription-based business models

  • Experience managing a team of marketing professionals

  • Understanding of paid media including SEO and search advertising

  • Outstanding leadership, communication, presentation, and analytical skills

  • Experience in a startup environment preferred

Lyft is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. Lyft does not make hiring or employment decisions on the basis of race, color, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender-identity, sexual orientation, disability, age, military or veteran status, or any other basis protected by applicable local, state, or federal laws or prohibited by Company policy. Lyft also strives for a healthy and safe workplace and strictly prohibits harassment of any kind. Pursuant to the San Francisco Fair Chance Ordinance and other similar state laws and local ordinances, and its internal policy, Lyft will also consider for employment qualified applicants with arrest and conviction records.


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Marketing Manager, Bikes And Scooters - New York City

Lyft