Marketing Manager, B2C (Hybrid)

Job Title: Marketing Manager, B2C

Department: B2C Marketing

Location: Hybrid

Status: Full-Time Exempt

Are you looking to join a team where "corporate values" aren't just words on the website but instead are the genuine beliefs of the team? Where the people are smart, hardworking, fun, and loving? A place where the talk is walked?

That's Kasasa! 4 values define our company culture

• Interdependence, Empowered Ownership, Badassitude, and Love

• Together these values form THE PATCH. Elevate is the wrapper around the whole Patch reminding us to seek the "highest form" of our values.

If you feel our company values align with your own, please apply! If you don't, we encourage you to find a company whose values do!

Our values are a living commitment to one another. It defines everything we do, including how we build products, serve our clients, plan for the future, and work together. It is our uncompromising promise to one another, our communities, and our clients.

• Interdependence

• Only team wins count. I take responsibility for my team's success. My Team is Kasasa. I hold my shield for all of us.

• Empowered Ownership

• I know my goals. If they're to be, it's up to me.

• Badassitude

• I am passionate about what I do because I understand why it matters. I will courageously face challenges, seeing each one as a stepping stone toward growth.

• Love

• We boldly bring love to the workplace and the world.

• ELEVATE

• I CREATE THE HIGHER POSSIBILITY.

ONLY THE BADASS NEED APPLY!

We're looking for much more than qualified applicants! We're looking for people who "relentlessly give a sh!t" (Or "RGAS" for short; this is a component of our Badassitude value)! We want individuals who will courageously face challenges. We don't settle for good enough. At Kasasa, we have the determination, grit, and hustle to create excellence.

Kasasa's mission is to inspire and elevate community financial institutions to be the source for love and financial well-being in their communities. Kasasa employees (Spartans) are passionately dedicated to this mission and lead the way - sharing our "love" with the world - through our words and actions - via community service and outreach. Expect to get involved and make an impact if you expect to be a Spartan.

As Spartans once did, we stand together and inspire others to join us in our mission. Stronger together and united by core values, we are more than a team. We are a Phalanx!

The purpose of this position description is to serve as a general summary and overview of the major duties and responsibilities of the job. It is not intended to represent the entirety of the job, nor is it intended to be all-inclusive. Therefore, the position may be required or requested to perform for Kasasa other work duties not specifically listed herein. Management reserves the right to modify, defer, or rescind this position description at any time, with or without prior notice.

Role Overview

The Marketing Manager (MM) serves as contributor and subject matter expert on the B2C Marketing Team. The MM plays an integral part in the client marketing consultations, performing market and brand assessments, developing presentations, and reporting of client engagements. The Marketing Manager will serve as a thought leader and cultivate a high level of expertise in marketing programs and tools to support our clients' marketing performance and maintain high client satisfaction. Additionally, this role will cultivate a high level of expertise in organic and paid social media tactics to offer specialized consultations to clients and oversee the brand's B2C (META,TTK, IG) social media channels. They will actively engage with client facing team members, including Client Directors and Marketing Support Specialists as a marketing subject matter expert (SME) responsible for ensuring optimal alignment with the latest marketing offerings and processes, to achieve departmental and corporate goals.

Responsibilities

• Infuses the Patch Values into your work ethic, every day and every interaction

• Drive brand awareness, engagement, and advocacy via content distribution through owned and earned channels.

• Work with VP, Consumer Marketing & VP, B2B, to develop annual social strategies for Kasasa including D2C, B2C, and B2B audiences.

• Collaborate with social agency and vendor relationships to ensure seamless integration and activation of social media campaigns and programs

• Identify, implement, and oversee the management of content and social media programs that provide Kasasa revenue or KFI added-value opportunities.

• Collaborate with agency partners, Marketing, and Creative teams to brainstorm social media and content marketing and coordinate execution and reporting.

• Ensure integration between various teams (Marketing, Product, Client Success, Sales, Compliance, and PR) .

• Serve as editor-in-chief to ensure all social communications and online/web publications are on-message with no brand/strategic drift.

• Own the planning, research and preparation of marketing consultation content.

• Manage client marketing engagement and consultation reporting on Salesforce.

• Propose innovative concepts, technologies, and promote new ideas to the team and key stakeholders to grow revenue, increase opportunities and conversion, and drive overall improvements.

• Provide on-going support for ad-hoc needs and requests from cross-functional teams.

• Own, manage, and execute delivery of support channels including, but not limited to creative versioning, vendor management, and Quality Assurance.

• Other duties as assigned.

Qualifications

• Bachelor's Degree

• Must be comfortable working in a variety of platforms including, JIRA, Salesforce CRM, Facebook Ads Manager, and marketing service platforms such as Hubspot and Salesforce Marketing Cloud.

• A creative yet analytical mind with a problem-solving orientation - a passion for innovation.

• An effective collaborator who knows how to network, manage by influence, and build impactful relationships across the organization.

• Strong time management, excellent organization and problem-resolution skills.

• Resourcefulness & proactive approach to all initiatives from top to bottom.

• Ability to work cross-functionally or autonomously.

• Meticulous attention to detail and accuracy is a MUST.

• Must be legally allowed to work in the U.S.

• Kasasa enforces a hybrid in-office policy, with a required minimum of 3 days in office.

• You will be asked to participate in culture related meetings, activities, and events. We firmly believe that building culture and teamwork in a company requires extra intentionality, and thus your participation and engagement isn't just encouraged - it is required and part of your role responsibilities. If you do not want to participate in these, please reconsider if this is the right opportunity for you.

PHYSICAL REQUIREMENTS

• Sitting for extended periods of time; approximately 7-8 hours per day

• Simultaneous use of hand, wrist and fingers

• Daily operation of standard office equipment

• Frequent use of oral communication to perform work

• Lifts and moves up to 20 pounds occasionally

Our benefits include:

• Open Paid Time Off AND 14 paid holidays

• Gym Membership Reimbursement

• Tuition Reimbursement

• Paid Parental Leave

• Love Fund - established as a way for Spartans to give back to their co-workers in need

• Medical Benefits

• Dental, and Vision with a substantial contribution from Kasasa.

• Life Insurance, Long-Term Disability, Short-Term Disability, and Employee Assistance Program - all provided in full by Kasasa

• 401k plan with matching contributions

• Pay to Tat (Patch tattoos only)

• Peer-to-Peer Appreciation Program

• Worktango

• Noon:30's

• 1st and 3rd Fridays of the month- done at 12:30 pm

Are you ready to join an amazing group of people who genuinely love their jobs in an environment that inspires greatness?

We are committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, color, ancestry, national origin, citizenship status, gender, gender identity, pregnancy, sexual orientation, transgender status, marital status, religion, creed, age, physical or mental disability, results of genetic testing, genetic information, past, present or prospective service in the military, or any other characteristic or activity protected by federal, state, or local law.