Marketing Manager

Position Type: Full time

State: VA

City: Arlington

Zip Code: 22203

Overview

AvalonBay Communities, Inc., an equity REIT, has a long-term track record of developing, redeveloping, acquiring and managing distinctive apartment homes in some of the best U.S. markets, and delivering outsized, risk-adjusted returns to shareholders. With equal parts experience and vision, we've established a leadership position rooted in our purpose of creating a better way to live and that is always focused on building value for the long term.

Creating a better way to live is the purpose that binds AvalonBay associates. We take that purpose seriously and expect you will as well.

By focusing on collaboration, innovation, and taking ownership of our choices and actions, we act in ways that focus on creating value for our customers, investors and associates. Your positive, professional, and consistent personal interactions make AvalonBay a great place to work.

The Role

We are looking for a Marketing Manager to join our team based in Arlington, VA, following our hybrid schedule.

Specific responsibilities include the following:

Marketing for New Development, Redevelopment and Acquisitions

• Manage all marketing initiatives for assigned set of apartment communities. This includes a heavy focus on the go-to-market and/or repositioning strategies for new development, redeveloped and acquired communities. Requires strong collaboration with external creative and digital agencies and internal digital advertising and website teams to create awareness and generate leads and leases to meet occupancy and revenue objectives.

• Provide direction for and oversight of all marketing collateral and sales material, permanent/temporary signage packages, and asset creation (virtual tours, floor plans, site maps photography, video). Ensure agencies and vendor partners provide consistent brand message across the portfolio and review all marketing materials prior to ad placement or production.

• Work closely with internal teams and external partners in the areas of PPC, website maintenance, social media content and advertising, internet listing services, virtual leasing, and resident resources.

• Evaluate advertising exposure ongoing for assigned communities and ensure property has the proper amount of visibility to meet traffic goals and optimize channels accordingly.

• Serve as a steward for AvalonBay's corporate and consumer brands to ensure consistent brand presentation across all communication mediums. Provide brand training to internal associates as needed.

• Create, monitor, manage and analyze all community marketing/advertising budgets and performance for assigned communities.

• Manage third party partners by driving for both performance and efficiency. Assess new partner opportunities as needs or opportunities arise.

Portfolio-wide Brand/Marketing Program Management

• Develop, implement and manage end-to-end marketing programs and campaigns to support corporate initiatives and company-wide marketing programs, as assigned. This could include both consumer-facing and employee-facing campaigns.

• Lead third-party marketing partnerships, including community/portfolio onboarding and executing ongoing promotional touchpoints to residents.

Candidate must have a Bachelor's degree, preferably in marketing, communications or business. Plus a minimum of 5 years in a marketing role performing the duties required by this position.

Preferred qualifications include marketing experience for multi-site, real-estate-based service businesses such as multifamily housing, hotels, assisted living or retail/mixed-use. In addition, candidates must possess excellent written, verbal, analytical, and interpersonal communication skills. Candidates must be proficient with MS Office suite.

#LI-Hybrid

How AvalonBay Supports You

We know that our teams are the beating heart of our success and we're committed to showing our appreciation.

We offer:

Comprehensive benefits - health, dental and vision, 401(k) with company match, paid vacation and holidays, tuition reimbursement, an employee stock purchase plan and more. Click on Benefits (https://jobs.avalonbay.com/benefits) for information.

Growth based on achievement and promotion from within.

Associate recognition (a company-wide recognition program that celebrates associate efforts and successes in contributing to the overall success of the organization - including destination awards, 'AvalonBay's Very Best' recognition program and others!).

A 20% discount on our incredible apartment homes.

A culture built on purpose and our core values - A Commitment to Integrity, A Spirit of Caring, and A Focus on Continuous Improvement.

Additional Info

AvalonBay is proud to be an equal opportunity employer and is committed to an inclusive and diverse work environment free of discrimination and harassment.  We believe that in order to achieve our purpose of creating a better way to live, we must recruit, develop and retain associates with a wide range of backgrounds, experiences and perspectives and create an environment that encourages all voices to be heard, understood and appreciated. With this we know we can do great things.

AvalonBay makes employment decisions without regard to a person's race, ethnicity, color, religion, sex, national origin, sexual orientation, gender identity, pregnancy (including childbirth, lactation or related medical conditions), age, physical or mental disability, genetic information (including characteristics or testing), citizenship status, military or veteran status, or any other status protected by the law.

For California residents, if you elect to apply to AvalonBay you accept the AvalonBay California Personnel Privacy Notice (https://www.avaloncommunities.com/california-personnel-privacy-notice/)