Marketing Leader

About Us:

Machine Solutions is the premier provider of advanced equipment and services for the medical device, biopharmaceutical, and blood- and plasma-collection industries. We support our customers' needs and growth by delivering quality and value through a wide breadth of products. Machine Solutions provides proprietary mechanical solutions to a variety of complex process, testing and device design challenges. Our equipment has become the industry standard for stent crimping, balloon catheter pleating and folding, catheter braiding and medical device manufacturing applications. As a pioneer in radio frequency technology, the company has continued to develop advancing technology for thermal forming, molding and welding plastic for medical manufacturing, biopharmaceutical, and blood- and plasma-processing applications. Our experienced team of engineers has been instrumental in automating manual processes that enable our customers to increase production volumes and profit margins, and we believe in providing a superior customer experience by designating resources to a dedicated aftermarket team that is always ready to provide technical service and process support. Machine Solutions is privately owned by BW Forsyth Partners, a Barry-Wehmiller company.

BW Forsyth Partners is the investment arm of multibillion-dollar global manufacturing and engineering consulting firm Barry-Wehmiller. Established in 2009, BW Forsyth Partners blends Barry-Wehmiller's unparalleled legacy of value creation and people-centric culture development with keen investing experience to help companies realize their true potential. With a focus limited to areas known well, BW Forsyth Partners seeks to partner with leadership teams to acquire small- to middle-market companies in the capital and component equipment, and professional services sectors. In each of our operating companies, BW Forsyth Partners deploys operational improvements and strategy development without compromising the autonomy, strategic vision and entrepreneurial spirit of their leadership teams.

Job Description:

The Strategic Marketing Leader is responsible for developing and executing marketing and communication strategies to enhance Machine Solutions' brand presence and engage target audiences. This role is responsible for the strategy and execution of marketing programs that capture and nurture marketing leads across multiple channels for each of our 10 unified brands and products. These marketing channels include outreach to our existing database; new lead generation through events and digital marketing with a focus on SEO; optimizing the use of our websites and other online presences as lead-generation channels. Applicants should have experience in developing corporate branding strategies and show aptitude for independent work and strategic idea generation.

Prefer candidates based in Arizona so they can drive to our Flagstaff and Tucson office locations at least once per month. This position can work from home or if desired can work from either the Tucson or Flagstaff office location if requested by the team member.

POSITION RESPONSIBILITIES:

• Lead development of marketing strategy to create effective plans focused on growing the audience for our products and services.

• Work with the product management and sales teams to develop (write, drive review process, publish) and promote marketing materials to drive awareness and interest, including promotional publications, presentations, advertisements, or brochures.

• Design paid and organic campaigns that significantly increase both marketing-origin leads and our overall pipeline (e.g., Google PPC, content marketing, webinars, events)

• Improve the efficiency and effectiveness of our marketing processes to better nurture leads, increase conversion rates to marketing qualified leads, and improve the integrity of the overall database

• Experienced in content strategy and management, web commerce, marketing automation, digital marketing and digital analytics.

• Manage marketing consultants responsible for website, social media updates, videography, photography and other tools.

• Work with vendors, i.e. exhibit house, event producer, graphic designer, convention centers, to ensure timely, cost-effective execution of several domestic and international tradeshows

• Analyze campaign outcomes in detail, drawing insights and presenting results clearly to facilitate sound decision making and next steps.

• Facilitate marketing strategy sessions from each of our different brands with each of our product line leaders

• Create and manage a catalog of our equipment photos and videos

• Create internal communications to our team members around our vision, culture, technology, customer devices and the positive impact our industry has in countless lives.

QUALIFICATION REQUIREMENTS:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Proven work experience as a marketing strategist and digital technologies (e.g. online tools and social media).

• Strong understanding of branding principles and marketing strategies.

• Creative and strategic thinker with strong analytical skills.

• Proficiency in digital marketing tools and platforms.

• Ability to manage multiple projects simultaneously and meet deadlines.

• Leadership and team management experience.

• Familiarity with SEO/SEM and Google Analytics

EDUCATION AND/OR EXPERIENCE:

• At least 3 years of corporate marketing experience with a proven track record of results in strategic marketing, sales activation, and marketing communications

• Bachelor's degree required (in marketing or related field).

• Experience in graphic design, website development/management, SEO optimization, Google AdWords certification, video and/or photo editing are preferred.

• Ability to effectively present information and respond to questions from groups of managers, peers, customers and vendors. Strong oral and written communication skills are a must.

• Ability to define problems, collect data, establish facts and draw valid conclusions.

• Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists.

• Ability to interpret a variety of instructions furnished in written, oral, or diagram form.

PHYSICAL DEMANDS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently required to sit and stand. The employee is occasionally required to walk; use hands to finger, handle or feel objects, keyboards, tools, or controls. Vision abilities required by this job include examining documents such as invoices and contracts, color vision, ability to adjust focus and depth perception. The employee may occasionally lift and/or move up to 40 pounds.

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At Barry-Wehmiller we recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. We know that our differences often can bring about innovation, excellence and meaningful work-therefore, people from all backgrounds are encouraged to apply to our positions. Please let us know if you require reasonable accommodations during the interview process.

Barry-Wehmiller is an equal opportunity employer. M/F/D/V This organization uses E-Verify.

Applicants may be subject to pre-employment screening which may include drug screening, reference checks, employment verifications, background screening and/or skills assessments.

Company:

Machine Solutions, Inc.