Marketing Lead - Wealth, Corporate & Commercial Banking And Investment Services

At U.S. Bank, we're on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at-all from Day One.

Job Description

U.S. Bancorp is the parent company of U.S. Bank National Association, the fifth-largest commercial bank in the United States. We are headquartered in Minneapolis, Minnesota and operate more than 2,000 bank branches in 26 states.

Our team of more than 70,000 employees serve our millions of retail, business, wealth management, payment, commercial and corporate, and investment services customers across the country and around the world. With a diversified mix of business lines generating $23 billion in annual revenue, we are strategically positioned in our industry, reaching $559 billion in assets. This commitment continues to earn a spot on the Ethisphere Institute's World Most Ethical Companies list and puts U.S. Bank in the top 5% of global companies assessed on the CDP "A" List for climate change action.

The Role

We have an exciting new leadership opportunity within our Marketing organization supporting Wealth, Corporate, Commercial and Institutional Banking (WCIB). This new leader will oversee all aspects of integrated marketing (acquisition, onboarding, engagement, retention & deepening) for the WCIB businesses. This individual will play a key leadership role in defining and orchestrating data-driven marketing plans including paid media, account-based marketing (ABM), and sales enablement.

This leader will also develop client segment strategy, annual plans & secure funding for targeted activities. The individual will be tasked with owning end-to-end channel planning & agency execution and identifying end-to-end optimization tactics. The selected candidate will spearhead marketing innovation and new capabilities through increased use of analytics, social media, digital marketing, and localization.

U.S. Bank is focused on enhancing client service, building new capabilities, and driving efficiency across business units and corporate functions. As such, this individual must bring a desire to lead change on behalf of customers and colleagues alike, and be able to operate in a centralized, highly accountable construct. This individual must strike the right balance between leading change at a swift pace while maintaining a disciplined focus on Marketing and the lines of business.

WCIB focuses on helping clients work towards their financials goals whenever and wherever they want. Wealth offers comprehensive wealth management services to individuals and families across a wide range of wealth levels. WCIB also provides lending, equipment finance and small-ticket leasing, depository services, capital markets services, international trade services and other financial services to middle market, large corporate, commercial real estate, financial institution, institutional, non-profit and public sector clients.

Primary Responsibilities

• Identify quality digital and self-serve acquisition and onboarding capabilities for customers

• Use full-funnel approach to connect and amplify brand efforts and align with consumer positioning to accelerate growth

• Facilitate discussions across marketing functions to meet overall enterprise-level objectives

• Execute and scale new acquisition through multiple channels with Marketing Activation

• Set up processes, technology, and analytics that make marketing efficient, data-driven, customer-centric with Marketing Analytics

• Collaborate with multiple business lines and functions such as WCIB Analytics & CX, Sales, and Business Banking Marketing to manage projects & solve problems

Skills and Preferred Qualifications

• Ability to establish clear, challenging performance goals and metrics with team members

• Strong data-driven professional combining data, measurement, and insights to improve campaign strategy and effectiveness

• Drive analytics adoption to make informed marketing decisions

• Design a performance management process to monitor projects and deliver results

• Periodically review team progress against plans with longer-term focus

• Effective communication and alignment with sales and product development teams

• Strategic, curious, action-oriented leader who can balance moving quickly with an eye on long-term objectives

• Exceptional interpersonal, verbal, and written communication skills

If there's anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants.

Benefits:

Our approach to benefits and total rewards considers our team members' whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following (some may vary based on role, location or hours):

• Healthcare (medical, dental, vision)

• Basic term and optional term life insurance

• Short-term and long-term disability

• Pregnancy disability and parental leave

• 401(k) and employer-funded retirement plan

• Paid vacation (from two to five weeks depending on salary grade and tenure)

• Up to 11 paid holiday opportunities

• Adoption assistance

• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

EEO is the Law

U.S. Bank is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors. Applicants can learn more about the company's status as an equal opportunity employer by viewing the federal KNOW YOUR RIGHTS EEO poster.

E-Verify

U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E-Verify program.

The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401(k) contribution and pension (all benefits are subject to eligibility requirements). Pay Range: $231,795.00 - $272,700.00 - $299,970.00

U.S. Bank will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance.

Job postings typically remain open for approximately 20 days of the posting date listed above, however the job posting may be closed earlier should it be determined the position is no longer required due to business need. Job postings in areas with a high volume of applicants, such as customer service, contact center, and Financial Crimes investigations, remain open for approximately 5 days of the posting listed date.