Marketing Lead

Oil-Dri Chicago , IL 60602

Posted 3 weeks ago

The Marketing Lead position is accountable for the development and implementation of marketing strategies to drive growth to various B2B businesses. Strategies that include advertising campaigns, product positioning, trade show management, market research, publications, and other general marketing support.

Essential Functions:

  • Event Management

  • Manage execution of all domestic and international promotional events, including trade shows, distributor meetings, customer sales seminars, etc.

  • Sales Tool Management

  • Create, manage and distribute all print and digital product sales tools. This includes advertisements, multimedia, brochures, sell sheets, sales presentations, technical product information and branded giveaways. Work with outside translation companies to create multi-language deliverables. Ensure materials are consistent with existing branding and messaging.

  • Sales Development

  • Conduct market research for pipeline and existing products and markets, identify strategic partners for product validation and future sales.

  • Sales Lead Management

  • Manage all leads from the web and social media and distribute to assure follow-up and closure. Manage and report all website analytics and recommend strategies to improve SEO. Develop digital communication campaigns (newsletters, eblasts, etc.)

  • General Marketing Activities and Budget

  • Strategize, schedule and manage all marketing initiatives to stay on plan and budget, report on actual spending vs. plan quarterly. Pay and track all marketing related spending.

  • Vendor Management

  • Identify new and manage existing relationships with outside vendors required to execute marketing efforts.

Qualifications:

  • Minimum 5-year experience in marketing

  • Minimum BS degree in Marketing

  • Proficiency in Outlook, Word, PowerPoint and Excel.

  • Graphic Design Knowledge a plus

  • Comfortable working in a team environment

  • Excellent communication skills

Other details

  • Pay Type Salary
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Marketing Lead

Oil-Dri