Marketing Intern

Overview

As an Intern at the Marketing and Sales Operations Department at PetroChoice, you will have the opportunity to gain valuable hands-on experience in various aspects of our customer journey and sales process. This internship is designed to provide exposure to the fast-paced company day by day while allowing you to contribute to real projects and initiatives.

Responsibilities

Key Responsibilities:

Data Analysis: Utilize data analytics tools and techniques to gather insights on customer behavior, preferences, and churn patterns.

Collaborate with the data analytics team to access and analyze relevant data sets. Mapping Customer Touchpoints: Create visual maps or diagrams to illustrate the various touchpoints and interactions that customers have with our company.

Identify key touchpoints that influence customer satisfaction and loyalty. Collaboration with Marketing and Sales Teams: Work closely with the marketing and sales teams to align strategies and initiatives with the findings of the customer journey assessment.

Provide recommendations for optimizing marketing campaigns, sales processes, and customer communications. Process Optimization: Propose and implement process improvements based on the assessment findings to streamline the customer journey and reduce churn rates.

Monitor the impact of changes and make adjustments as needed. Reporting and Presentation: Compile your findings, insights, and recommendations into clear and concise reports.

Present your analysis and recommendations to key stakeholders, including senior management. Continuous Learning: Stay updated on industry trends, best practices, and emerging technologies related to marketing, sales operations, and customer experience management. Apply new knowledge and skills to enhance project outcomes.

Qualifications

• Currently pursuing a Bachelor's or Master's degree in Marketing, Business Administration, Data Analytics, or a related field.

• Strong analytical skills with the ability to interpret data and draw actionable insights.

• Proficiency in data analysis tools such as Excel, Google Analytics, or similar platforms.

• Excellent communication and presentation skills, with the ability to convey complex ideas effectively.

• Self-motivated, proactive, and able to work both independently and collaboratively in a fast-paced environment.

• Interest in marketing, sales operations, customer experience management, and process optimization.