Marketing Intelligence Lead Specialist-Deloitte's Green Dot Agency

Deloitte Harrisburg , PA 17101

Posted 2 months ago

Position Summary

Market Intelligence Lead Specialist -Deloitte's Green Dot Agency

Think a Big Four career is just spreadsheets, gray suits, and corporate profits? Look again. Deloitte's full-service Marketing Excellence (ME) organization is seeking collaborative creatives, skillful strategists, and marketing masterminds to lead our businesses in exciting new directions. If you're a marketing and communications professional who sees the world differently, finds opportunity where others don't, and keeps a pulse on the next big trends, then become our partner in growth. Together we'll discover new ways to transform out-of-the-box ideas into measurable business results for our clients and our company. If you're ready to make an impact, join our ME team to see how we Deloitte differently.

As a Market Intelligence Lead Specialist, you will be at the forefront of unearthing opportunities to inform how Deloitte goes to market. You will be responsible for championing an outward-in perspective in order to drive success for one of the world's most influential brands.

The Team

The Green Dot Agency is Deloitte's in-house agency. Sitting within the Marketing Excellence (ME) organization, we provide value to Deloitte by differentiating the Deloitte brand, driving Deloitte's business priorities forward, innovating new marketing solutions, and delivering distinct client experiences. We develop cutting-edge marketing plans, creative assets, and unique experiences that engage our clients; deliver on the strategy of our businesses in the marketplace; and capture the hearts, minds, and loyalty of our clients.

Responsibilities

  • Unearthing insights derived from competitive landscaping, client feedback, content mapping and audience research to unearth insights to connect with audiences & drive results.

  • Combing data and research to think creatively about where open spaces opportunities are.

  • Developing personas to help our marketing teams better understand the clients we are trying to reach.

  • Creating Market Intelligence best practices so we can more consistently represent ourselves to our clients and key stakeholders.

  • Bringing our findings to life through storytelling.

  • Championing an outward-in perspective in order to inform how Deloitte goes to market.

  • Bringing specialist knowledge and new perspectives to the Market Excellence community - demonstrating an ability to distill salient points into actionable strategic guidance.

  • Becoming a trusted strategic advisor so that stakeholders actively turn to you as they forge their own path and that of their business forwards.

  • Tying the work we deliver to larger campaign and business goals.

  • Partnering cross-functionally within GDA to ensure we develop and deliver effective campaigns that have an impact on the brand and business.

  • Working closely with the other Market Intelligence team members to help bring in new opportunities, while making sure the CoE can deliver (for both existing stakeholders and new ones) from a strategic perspective.

This role reports to a Market Intelligence Senior Manager

Qualifications:

  • Minimum of 5+ years relevant marketing intelligence / insights experience on behalf of a brand; agency experience a plus.

  • Strong organization and ability to effectively prioritize and meet deadlines.

  • Exceptional verbal, written and presentation communication skills and the ability to inspire others.

  • Highly self-motivated, thrive in fast-paced collaborative environment, and work well within a team, both in-person and virtually.

  • Omni-channel experience, especially digital and social, is highly relevant

  • Persuasive communicator and presenter.

  • Ability to learn how to extract insights from a variety of technical platforms.

  • Flexibility, adaptability, and willingness to travel on a limited basis required.

  • Bachelor's Degree in Marketing, Communications or related field.

  • Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future.

"ExperiencedCMGOps"

EA_CMG_ExpHire

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"GDAOps"

Recruiting tips

From developing a stand out resume to putting your best foot forward in the interview, we want you to feel prepared and confident as you explore opportunities at Deloitte. Check out recruiting tips from Deloitte recruiters.

Benefits

At Deloitte, we know that great people make a great organization. We value our people and offer employees a broad range of benefits. Learn more about what working at Deloitte can mean for you.

Our people and culture

Our diverse, equitable, and inclusive culture empowers our people to be who they are, contribute their unique perspectives, and make a difference individually and collectively. It enables us to leverage different ideas and perspectives, and bring more creativity and innovation to help solve our client most complex challenges. This makes Deloitte one of the most rewarding places to work. Learn more about our inclusive culture.

Professional development

From entry-level employees to senior leaders, we believe there's always room to learn. We offer opportunities to build new skills, take on leadership opportunities and connect and grow through mentorship. From on-the-job learning experiences to formal development programs, our professionals have a variety of opportunities to continue to grow throughout their career.

As used in this posting, "Deloitte" means Deloitte Services LP, a subsidiary of Deloitte LLP. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.

Deloitte will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws. See notices of various ban-the-box laws where available.

Requisition code: 61264

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Marketing Intelligence Lead Specialist-Deloitte's Green Dot Agency

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