Marketing Industry Leader (Energy)

Ernst & Young LLP Atlanta , GA 30301

Posted 4 months ago

Join our Core Business Services (CBS) team and you will help support the important business enablement functions that keep our organization running strong. As a CBS professional, you will work across teams to provide the knowledge, resources and tools that help EY deliver exceptional quality service to our clients, win in the marketplace and support EY's growth and profitability. Major teams within CBS include Finance, Information Technology, Human Resources, Enterprise Support Services, Brand Marketing and Communications, Business Development, Knowledge and Risk Management.

Join our Brand, Marketing and Communications (BMC) team and you will directly support and promote our brand and reputation. Through internal communications, public relations and corporate communications, you'll provide a wide range of marketing and communications services to internal and external audiences. These include current and future clients, our current and future employees, alumni, regulators, the media and the communities within which we operate.

With so many offerings, you have the opportunity to develop your career through a broad scope of engagements, mentoring and formal learning. That's how we develop outstanding leaders who team to deliver on our promises to all of our stakeholders, and in so doing, play a critical role in building a better working world for our people, for our clients and for our communities. Sound interesting? Well this is just the beginning. Because whenever you join, however long you stay, the exceptional EY experience lasts a lifetime.

Marketing Industry Leader

Job Summary

As a Marketing Industry Leader you will strategically position EY's distinctive brand (www.ey.com/bbww) throughout the Energy sector focused within Power & Utilities and Oil & Gas. Specifically, you will be part of a team that raises awareness of the firm's experience in solving complex issues in the industry. This role will have US-wide scope and collaborate closely with our global industry centers.

Working closely with the Americas Industry Leader and Industry Markets Boards, you will play a crucial role in meeting go-to-market objectives and achieving revenue goals by developing the marketing plan, leading the implementation and evaluating the effectiveness of a wide range of marketing activities, including thought leadership and media relations, event development and management, and the use of digital and social media marketing.

Key Responsibilities:

  • Lead a team that collaborates with industry sectors, service lines and accounts to develop market-facing initiatives that position EY around key business issues Utilize a deep understanding of industry sector issues, buyers' pain points and EY solutions to develop a US-wide marketing strategy, plan and budget to drive growth and achieve the market leadership plan

  • Execute multi-channel marketing programs, aligning appropriate resources internally and externally (PR, paid social, web, conferences/events, agency, vendors, influential organizations)

  • Create thought leadership and marketing collateral, working closely with subject matter experts; manage the distribution, externally and internally, utilizing multiple formats and channels as appropriate

  • Collaborate with Markets professionals (BD and accounts) to gather market insights and drive marketing assets into accounts; engage as an account team member on 1-2 priority accounts

  • Serve as a member of the Global Industry Marketing team to inform and activate global campaigns and deliver insights on US accounts and solutions

  • Engage in peer networks with sector and service lines leaders to drive a consistent and coordinated EY voice in the market (One EY)

  • Lead the efforts to measure, assess and report on marketing program effectiveness

  • Effectively manage multiple concurrent marketing initiatives

  • Work independently to resolve challenges while maintaining an active dialogue with all stakeholders

  • Leads team of geographically dispersed sector marketers

  • Responsible for development of team and performance management

To qualify, candidates must have:

  • A proven track record of success in a large, global and highly-matrixed enterprise ideally in the professional and/or financial services industry

  • Understanding of advanced marketing and communication principles and preferably, exposure to industry marketplace issues

  • A solid understanding of the go-to-market and sales processes in a complex organization

  • Strong leadership skills to coach and develop a team of sector marketers

  • Ability to work independently, as well as in virtual teams

  • Strong project management skills and proficiency at effectively managing multiple complex and time-sensitive projects

  • Demonstrated ability to interface with senior management and team across groups of diverse stakeholders

  • Proven talent at building relationships and influencing without authority to produce results and outcomes

  • Excellent written and verbal communication skills, including the talent to translate complex technical concepts into compelling marketing messages

  • As a portion of this role involves creating time-sensitive materials for clients (internal and external) and programs in a fast-paced environment, efficient time management and prioritization skills are essential and extended hours are sometimes required

  • Responsibility to adhere to internal reporting requirements and risk management protocols

  • Bachelor's degree, preferably with a marketing or communications major. An MBA is a plus

  • A minimum of 8-10 years of marketing and communications experience, with industry and/or professional services experience preferred

EY provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.


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Marketing Industry Leader (Energy)

Ernst & Young LLP