Marketing, High Value Customer Acquisition Specialist

Oriental Trading Company Omaha , NE 68102

Posted 6 months ago

Marketing, High Value Customer Acquisition Specialist

Are you ready for a career where fun means business? Join us at Oriental Trading Company, a Berkshire Hathaway Company!

In this job you will...

Essential Functions
1.Champions direct mail list acquisition best practices and leverages new, existing and external data to maximize campaign impact.
2.Coordinates mail selects with list vendors and reviews performance results with marketing analyst to insure investments are within profitability constraints.
3.Assists in the development of the prospecting mail calendar, including optimal in-home dates, formats, content and promotions, kicking off each campaign with a marketing brief to communicate key campaign information to print media planning, marketing operations, call center and other key stakeholders.
4.Works with UX teams to maximize lead generation opportunities from new site visitors.
5.Plans and optimizes email campaigns for prospects, including content, offer and deployment schedule.
6.Works closely with the digital team to plan audience targeted digital campaigns, including paid social, display and native making sure investments are measurable and deliver performance within acquisition constraints.
7.Advocates for testing new ways to acquire customers, recommends testing strategy and works with marketing analyst to evaluate test and determine application of results.
8.Provides new customer acquisition inputs into the yearly marketing budget.
9.Abides by all policies and procedures of Oriental Trading Company
10. Maintains regular, predictable attendance

Marginal Functions

  • Strives to become proficient in new company systems and processes

  • Researches and recommends external data sources to enhance segmentation methods

  • Assist in the development of the short- and long-range marketing plans and goals as they pertain to acquisition of high value customers

  • Acts as resource to internal teams and other acquired companies

  • Performs other related duties and projects as assigned.

Knowledge, Skills, and Abilities

  • Intimately aware of the demographic characteristics and the wants and needs of the High Value OTC customer

  • Ability to work under pressure with a large degree of independence

  • Ability to present data and recommendations in a compelling manner.

  • Ability to think outside of the box and is comfortable with voicing their opinion

  • Advanced knowledge of direct marketing including list brokerage, list management, merge/purge and segmentation strategies

  • Advanced knowledge of digital marketing, specifically techniques to target and reach specific audiences.

  • Knowledgeable regarding OTC's product lines, and how these can be leveraged to target our customers

  • Advanced knowledge of Excel, Microsoft Word & Powerpoint

  • Understanding of direct marketing principals

  • Requires effective organizational, communication, interpersonal, and negotiating skills.

  • Detail oriented, analytical, have strong project management abilities

  • Able to take the initiative in any situation

  • Good working knowledge and understanding of database development, segmentation, merge/purge, and other processing procedures

  • Ability to maintain confidential information

  • Ability to read, interpret, and compile marketing and financial reports

Education

  • Bachelors Degree in Marketing, Business Administration, Finance, MIS, related field with an emphasis in financial or quantitative analysis or equivalent combination of education and experience.

Experience

  • Minimum three years related experience, preferably in the area of direct marketing

To apply

(Externals)

To apply in less than ten minutes click the "Apply" button or view a complete list of our current openings at http://www.myotccareer.com

(Internals)

To apply in less than ten minutes, log in to Ultipro.

  • Click on the "Myself" tab

  • Click on the "My Company" tab

  • Click on "View Opportunities" from this section

ATTENTION: If you are creating a new profile, you must Save the profile information and then login with your new user when prompted to complete the application process.

All work and no play just isn't our style. Join us today!

Oriental Trading Company, a Berkshire Hathaway Company (http://www.orientaltrading.com) is the nation's leading direct marketer of value-priced novelties, toys and party supplies andwelcomes talented, motivated people who want to build a meaningful career and Make The World More Fun!

Oriental Trading Company is the nation's largest direct retailer of value-priced party supplies, arts and crafts, school supplies, toys and novelties. Recognized as one of the Top 20 Internet Retailers based on customer satisfaction, Oriental Trading offers over 40,000 products to consumers, educators, businesses and non-profit organizations. Oriental Trading employs approximately 1,600 employees and makes the world more fun with items ranging from pink flamingos and wedding favors to holiday decorations, educational games and crafts. In 2013, Oriental Trading acquired MindWare, an award-winning creator and manufacturer of educational toys and in 2014, acquired SmileMakers, the leader in patient giveaways and practice promotion products. Oriental Trading is a Berkshire Hathaway company.

EOE


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Marketing, High Value Customer Acquisition Specialist

Oriental Trading Company