The Marketing Analyst's primary responsibilities include supporting the preparation of the Marketing budget and reforecast for 10 + divisions. Creates monthly and quarterly KPI and management reports. Create and review Marketing expense plans and deliver comprehensive analysis on media and program campaigns. Prepare and report on key metrics such as cost per lead, enroll, start and other critical metrics. The position will be involved with media mix modeling and applying spend results to outcomes.
Principle Accountabilities & Deliverables
Develop rolling monthly budgets and reforecasts for over 10 plus divisions, which includes lead generation, expense ROI by media channels and demographics to inform leadership and support business decisions
Assist in the review and adjustments to marketing budgets to match the changing marketplace and to maximize return on investment (ROI). Conducts return on investment analyses for marketing and advertising initiatives to assess alignment with specific campaign or campus efforts
Leverage methods from diverse disciplines to gain customer insights, draw conclusions and work with business partners to put those insights into action
Delivers reliable reports and intelligence to support decisions and provide recommendations based on expense ROI deliverables against goals
Design PowerPoint presentations that are succinct, with a balance of high-level insights for executives, and a detailed for core teams
Designs and performs statistical analysis to understand marketing campaign results and prospect behavior, segment customer base
Build scoring/predictive models tracking. Creates daily and month-end reporting for lead generation analysis.
Synthesize data analysis into market insights supporting internal decision-making and business planning
Support monthly financial, customer, and competitive analysis to manage and troubleshoot monthly results, evaluate root cause, communicate developments, and ensure the achievement of financial plan
Creates and manages the use of marketing finance dashboard
Work closely with business partners, technology and modelling teams to evaluate new and alternate data sources as well as analytical tools
Develop detailed financial models for marketing programs and campaigns
Work with other departments including Finance, Accounting and Legal, providing them with marketing information and guidance
Document historic marketing data in a clear, organized way by managing archives in a way that allows for easy access to data
Identifies expense opportunity areas and recommends necessary changes
Performs other duties and responsibilities as assigned
Knowledge, Skills, & Abilities
Education / Experience
Bachelor's Degree in Business, Finance, or Marketing is required, (may consider related field or equivalent work experience with demonstrated ability).
Degree in quantitative discipline such as statistics, economics, mathematics, accounting or finance preferred.
Minimum three to five years related experience performing financial analyst work required.
Minimum of one to three years experience in statistical and/or accounting environment with progressively-responsible experience dealing with general ledger and P&L reporting preferred.
Strong knowledge of basic accounting processes and accruals
Strong business and financial acumen: business analytics skills, P&L structure, ability to plan, track and evaluate trade management
Strong verbal and presentation skills to relay complex information
Ability to make recommendations for solutions based on information gathered and analyzed from existing systems and/or imperfect information
Experience performing data analysis and data visualization
Experience working in a cross-functional environment
Understanding of the total business process and procedures
Strong technical report building abilities
Strong excel skills, MS office, Hyperion and Peoplesoft or equivalent experience Access/SQL a plus
Effective verbal and written communication skills
Strong analytical and problem solving with attention to details
Effective troubleshooting skills
Proficient in Microsoft Office Suite
Must be able to lift, carry, push, or pull up to 5 pounds or less 5% of the workday
Must be able stoop, kneel, crouch, or crawl 5% or less of the workday
Must be able to talk, see, hear, concentrate, think, learn and reason for all of the workday
Must be able to sit and walk or otherwise move around for prolonged periods of time throughout the workday.
Must be able to use a keyboard and do manual tasks for prolonged periods of time throughout the workday.
Will require about 5% of overnight travel.
Universal Technical Institute, Inc.