Marketing Executive

Gresham Technologies PLC New York , NY 10007

Posted 1 week ago

We are hiring an experienced and dynamic Marketing Exec to lead and execute the regions marketing programs.

You will be experienced in a B2B technology, highly sales-driven environments. A proven influencer and analytical thinker, you will be able to construct creative, results driven campaigns that maximize the attraction of our company to our target audience.

We have a positive and creative approach as a business, and will provide a collaborative, supportive and dynamic working environment to help you perform and develop.

Responsibilities

  • Partner with regional leaders to ensure proper targeting, messaging, timing and execution of campaigns across email, web personalisation, events and advertising.
  • Own the Lead->Opportunity process from campaign idea through to sales follow up and SAL.
  • Develop digital campaigns to expand distribution beyond owned channels like blog, email, and social through testing and experimentation.
  • Build engaging marketing collateral to articulate our full value propositions, broaden the conversation with the customer and deepen relationships.
  • Work closely with Sales, devising tactical campaigns and ensuring accurate feedback of MQL quality
  • Hands-on management of Gresham events such as breakfasts and executive round tables so that they are well targeted, attended and followed up.
  • Work within a budgetary framework, ensuring value is demonstrated from investments.
  • Track full funnel marketing metrics and tune to maximise success.
  • Manage target segmentation and data delivering highly relevant campaigns and tracking contact activity
  • Measure, analyse, and report campaign performance and deliver monthly campaign briefs to US leadership and CMO.

Who are we?

Gresham Tech is an award winning financial software & services company that specializes in providing transaction control and enterprise data integrity solutions to financial institutions across the globe. Headquartered in London with offices in all the major financial hubs across the globe the combination of our talent and technology have seen us achieve 100% growth in licence sales in recent years across the US, Canada, Australia, the UK, Asia and Europe.

Requirements

  • Experience in B2B demand generation
  • Experience implementing enterprise lead generation programs working closely with Sales
  • Confidence using marketing automation technology preferably SFDC and Hubspot
  • Fantastic project management and communication skills
  • Confident relationship builder with a great track record of working with sales and technology teams
  • Highly analytical driven, able to optimise campaigns and develop new ideas using those insights.

Benefits

  • Opportunity to actively shape a rapidly growing global business
  • Encouragement and support to further develop your career
  • Health, wealth and happiness benefits that you would typically associate with a FinTech organisation
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Marketing Executive

Gresham Technologies PLC