Marketing & Events Manager

Marketing & Events Manager

Pro Links Sports - Director

Boca Raton · FL

Event Management: Event Operations/Management

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We presently have an opportunity for a Marketing & Events Manager in Boca Raton, FL. The candidate will be responsible for leading, developing and executing brand marketing strategies and activations. Specifically working with tournament staff, external partners, marketing partners, and spearhead all advertising, event marketing, and promotional campaigns for the tournament. This position will report to the tournament director

Responsibilities:

• Develop and implement strategic marketing strategies and action plans to increase brand awareness, annual ticket and sponsorship sales goals, and strategic brand partnerships

• Develop and manage a direct-to-fan communication strategy, email marketing, social, mobile marketing, website and engagement, and other communication channels.

• Work with external vendors on the creation of breakthrough storytelling assets that informs, educates, and drives attendance/sales & overall positioning as a fan destination

• Leverage relationship with community partners including non-profit initiatives that align with overall messaging and objectives

• Collaborate with the sales team to create campaigns focused on both growing the new ticket buyers and tournament ambassadors

• Plan and oversee advertising and promotional campaigns which may include TV, radio, print, social and digital marketing in an effort to ultimately drive sales and increase brand affinity

• Maintains consistent oversight and awareness of campaign results and proactively take corrective action, as needed, to optimize results

• Develop and implement paid media programs to drive marketing efforts

• Monitor, analyze and communicate marketing efforts and results

• Be a liaison with ticketing, Partnership Sales and Partnership Marketing teams to ensure the organization's partners are supporting sales through internal and external distribution channels

• Collaboratively support community initiatives

• Oversee and manage third party database development and implementation of the Ticket Database

• Manage processes, prepare materials, communications and fulfillment for our multiple ticket offers

• Interface with Ticket Database for all ticketing operations and reporting

• Develop and manage all processes for admission gates and corporate hospitality entrances, management of Admissions and Corporate Hospitality volunteer committees

• Manage overall credential process including print production, data, design, and supplies

• Oversee ticket/credential/parking pass distribution to sponsors, Broken Sound staff & members, Tournament staff, and individual ticket purchasers

• Coordinate advertising, ticket, and credential designs with James Hardie Marketing and the tournament's contracted Marketing Agency

• Create and manage the annual digital communications timeline for ticket sales campaigns, spectator information and championship promotions

• Oversee day-to-day production, content, design, and website management for the James Hardie Invitational website

• Responsible for creating Official Spectator Guide that is distributed to Partners, Tournament staff, club staff, volunteers and spectators that attend the James Hardie Invitational

• Assist in the organization of all Tournament related media activities such as: Media Day, Media Interviews leading up to and during Tournament for key staff/players and manage the design and implementation of Tournament Press Releases in conjunction with tournaments PR agency

• Oversee the Tournament's videoboard content shown throughout the golf course

• Attend other Pro Links Sports events throughout the year to gain experience and provide operational support (as schedule allows)

• Other projects as assigned

Qualifications:

Skill Set Requirements:

• Ticketing system experience is not required but strongly recommended.

• Ability to work in a team environment and willingness to take on extra responsibilities as assigned.

• Familiar with graphic design and web/content management systems.

• Effective project management skills with track record of completing projects on time and on budget.

• Capacity to address multiple tasks simultaneously and remain composed under pressure.

• Organization, attention to detail, and time management.

• Computer skills including all Microsoft products.

• Exceptional verbal and written communication/presentation skills.

• Must take initiative in project management and problem solving.

• Highest degree of ethics and professional conduct.

• Confident, proactive, creative, and collaborative style that assimilates well within a team.

Education

Bachelor's degree

Sports Management, Communications, Marketing, or comparable majors are preferred

General info/Requirements

Eligible to work in the United States. International applicants must have all visas and employment authorizations prior to the start of position. Candidate will be required to relocate to Boca Raton, FL and will be an employee of Pro Links Sports.

Any employee will be required to successfully complete a drug screening as well as a criminal background check.

Our benefits include:

Competitive wages and bonus structure

Medical/Dental/Vision/Life/Disability insurance

Paid Vacation

Employee contribution 401K savings plan

Health Savings Account/Medical and Dependent Care Flexible Spending Accounts

About Pro Links Sports

Since 1993, Pro Links Sports has worked with companies throughout the world to implement customized, full-service golf programs to fit their particular needs and objectives. Companies turn to PLS for their knowledge of golf, unparalleled service and attention to every detail. PLS takes a client-first approach when partnering to provide its expertise in event management, sponsorship activation, corporate hospitality, and/or corporate consulting. By utilizing strategic partnerships, PLS provides its clients with maximum exposure on a local, regional, and global basis.

Pro Links Sports currently manages three PGA TOUR events (Valspar Championship, Wells Fargo Championship, and 3M Open), four PGA TOUR Champions events (Insperity Invitational, Simmons Bank Championship, Sanford International, and James Hardie Pro Football Hall of Fame Invitational), and corporate hospitality at events such as the US Open, The Masters, Ryder Cup, and Presidents Cup.

About the James Hardie Pro Football Hall of Fame Invitational

Managed by Pro Links Sports, the James Hardie Pro Football Hall of Fame Invitational is a PGA TOUR Champions golf tournament that takes place each April at The Old Course at Broken Sound in Boca Raton, FL. The annual event attracts 78 PGA TOUR Champions professionals and 26 Pro Football Hall of Fame members to Boca Raton to compete for a $2 million purse. Each year, the James Hardie Pro Football Hall of Fame Invitational's net proceeds support local charitable organizations and benefits research and healthcare innovations at the Boca Raton Regional Hospital. The 2025 event will be the first edition and is slated for March 31 - April 6, 2025.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.