Marketing Effectiveness Senior Manager

Pwc Miami , FL 33196

Posted 2 months ago

A career in Sales and Marketing, within Internal Firm Services, will provide you with the opportunity to focus on positioning a distinctive PwC brand in the marketplace and drive long term revenue growth for the Firm. You'll focus on designing, developing, and implementing communication programmes and media events to promote and sell the PwC's brand and services as well as contribute to and evaluating our pricing strategies in the marketplace. Our Market Intelligence team is responsible for selling solutions and targeted insights to practice areas based on market needs. As part of our team, you'll help with developing consumer intelligence reports based on market research, data analytics and social media.

To really stand out and make us fit for the future in a constantly changing world, each and every one of us at PwC needs to be an authentic and inclusive leader, at all grades/levels and in all lines of service. To help us achieve this we have the PwC Professional; our global leadership development framework. It gives us a single set of expectations across our lines, geographies and career paths, and provides transparency on the skills we need as individuals to be successful and progress in our careers, now and in the future.

As a Senior Manager, you'll work as part of a team of problem solvers, helping to solve complex business issues from strategy to execution. PwC Professional skills and responsibilities for this management level include but are not limited to:

  • Take action to ensure everyone has a voice, inviting opinion from all.

  • Establish the root causes of issues and tackle them, rather than just the symptoms.

  • Initiate open and honest coaching conversations at all levels.

  • Move easily between big picture thinking and managing relevant detail.

  • Anticipate stakeholder needs, and develop and discuss potential solutions, even before the stakeholder realises they are required.

  • Develop specialised expertise in one or more areas.

  • Advise stakeholders on relevant technical issues for their business area.

  • Navigate the complexities of global teams and engagements.

  • Build trust with teams and stakeholders through open and honest conversation.

  • Uphold the firm's code of ethics and business conduct.

The Strategic Marketing CoE is a global team, accountable for the development & execution of data-driven integrated marketing strategies aligned to the go-to-market priorities, to maximize awareness, develop relationships, build pipeline & increase market share. This role will bring an inquisitive mindset to strategic marketing & drive marketing campaign optimization across the PwC network through measuring the effectiveness of campaigns.

Job Requirements and Preferences:

Basic Qualifications:

Minimum Degree Required:

High School Diploma

Minimum Years of Experience:
6 year(s)

Preferred Qualifications:

Degree Preferred:

Bachelor Degree

Preferred Knowledge/Skills:

Demonstrates intimate abilities and/or a proven record of success as a team leader in the following areas:

  • Measuring and reporting on the effectiveness of marketing campaigns, using a combination of sales data from a CRM platform, marketing data with the aid of visualisation tools and other channel metrics;

  • Making strategic recommendations on the effectiveness of marketing campaigns and marketing tactics (holistically and individually) to inform future marketing campaign plans;

  • Setting standards and processes for campaign measurement, ideally in a B2B or professional services context;

  • Acting as a subject matter advisor to senior leaders and the business to influence how the practice engages the marketplace to drive relevance, distinctiveness and growth;

  • Upskilling strategic marketers with the tools, frameworks and skills required to measure the effectiveness of marketing campaigns and drive a data driven mindset to content marketing;

  • Evaluating the appropriateness of proposed marketing activities, assessing alignment to the marketing strategy, targets and business development opportunities;

  • Understanding content marketing with experience in leading and developing marketing campaigns, ideally in a professional services environment;

  • Understanding marketing trends and channels that have increased demand generation and brand equity;

  • Building and managing relationships with other marketing functions and the business, across a global network, including effectively managing a matrixed organization;

  • Creating data-driven customer journeys for activation across the full marketing funnel and multiple channels, leveraging MarTech;

  • Developing marketing tactics across the marketing mix and the leading strategy to tie initiatives together using customer journey and marketing automation principles; and,

  • Working with marketing automation systems such as Salesforce Marketing Cloud preferable.

All qualified applicants will receive consideration for employment at PwC without regard to race; creed; color; religion; national origin; sex; age; disability; sexual orientation; gender identity or expression; genetic predisposition or carrier status; veteran, marital, or citizenship status; or any other status protected by law. PwC is proud to be an affirmative action and equal opportunity employer.

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Marketing Effectiveness Senior Manager