Marketing Director - Warrior Acquisition, Engagement & Campaigns

Wounded Warrior Project Nashville , TN 37201

Posted 2 months ago

Great benefits. Competitive pay. We know these are some of the things people look for in a job.

But if you're the kind of person who also cares about making an impact and serving our nation's wounded warriors and their families, then you're exactly the kind of person we're looking for. When you join Wounded Warrior Project, you're committing to making a difference. We make a commitment to you too - helping you to find that spark, ignite your passion to serve, and embark on a career with meaning and purpose.

At Wounded Warrior Project we recognize our mission cannot be accomplished without our talented teammates, which is why we're proud to offer benefits such as:

  • A flexible hybrid work schedule (3 days in office, 2 days' work from home)

  • Full medical, dental and vision coverage for both teammates AND family members

  • Competitive pay and performance incentives

  • A fun, mission focused and collaborative team environment

A mission that matters is just the beginning, so if you're ready to get started, we're ready for you.

The Wounded Warrior Project (WWP) Marketing Director - Warrior Engagement creates and executes marketing plans focused on engaging registered WWP warriors and family support members through data-driven, actionable insights to develop and execute strategies to optimize each warrior's personal experience.

DUTIES & RESPONSIBILITIES

  • Develop, implement, measure, and optimize program marketing plans designed to acquire, reactivate, and retain warrior and family member engagement.

  • Partner with program teams to provide consultation for best marketing experiences across journeys and channels to drive value, engagement, acquisition, and retention.

  • Work closely with internal and external partners to acquire, track, and analyze relevant data and identify actionable opportunities to improve the warrior and family member experience. Collaborate with relevant teams to develop and implement dashboards to report and monitor against goals. Work with the Metrics team to maintain accurate data within the program database and implement ongoing data hygiene efforts.

  • Collaborate with Communications team to create content and assets, demonstrating warriors needs and mission impact that provide a foundation to be used by organizational wide in external communications. Ensure program messaging is consistent, on-strategy, and optimized for the targeted audience.

  • Oversee communication initiatives targeted at registered warriors and family members, including email marketing, website content, social media, and warrior-specific portal and app initiatives.

  • Build and execute marketing plans to support warrior and family member facing program areas and strategic priorities, e.g. suicide prevention, female warrior issues, substance abuse, and mental health.

  • Identify, document, and implement experience tactics and solutions to address friction points and gaps (gap analysis), building an engaging and user-friendly experience that increases mission impact. Proactively identify and assess business opportunities to create member growth, retention, engagement, and satisfaction.

  • Partner with the Insights and Analytics (I&A) team to gain insight into the warrior, to anticipate and respond to evolving needs.

  • Collaborate with the Metrics and I&A teams, to synthesize end-user experience research and qualitive feedback from a variety of sources, to develop a constantly evolving, innovating member journey and roadmap, to enhance satisfaction and increase engagement.

  • Work cross-functionally to develop and manage the implementation of a world-class user, warrior experience plan, accounting for all stages and touchpoints through a warrior's journey with the organization.

  • Develop acquisition plans to register transitioning wounded warriors in WWP Programs and Services.

  • Hire, train, coach, counsel, and evaluate the performance of direct reports.

  • Forecast, develop, and manage annual budget.

  • Other related duties as assigned.

KNOWLEDGE, SKILLS, & ABILITIES

  • Strong technical expertise to develop, manage, integrate, optimize, and direct omni-channel marketing experience strategies in member acquisitions, retention, and re-activation.

  • Expertise in strategic and operational planning, measurement, analytics, and trend analysis.

  • Experience in developing and executing audience-centric omni-channel strategies for audience acquisition and retention.

  • Strong creative and design sense.

  • Extensive marketing management and strategic planning experience with a proven track record in developing and successfully executing integrated marketing programs.

  • Strong customer and solution oriented. Positive, outgoing, personable with ability to interact with diverse populations.

  • Solid supervisory skills to manage team of marketing managers.

  • Ability to work effectively leading a high-performing team.

  • Strong leadership and consensus building skills.

  • Ability to handle multiple projects and deadlines, in a fast-paced environment.

  • Proficient computer skills using Microsoft Office, e.g., Word, Excel, Outlook and PowerPoint.

  • Excellent organizational, written, and communication skills.

  • Strong commitment to organization.

  • Diligent, ability to trouble shoot, problem-solve and prioritize in a dynamic environment.

  • High energy, self-motivated, self-starter, and self-disciplined. Ability to take initiative and work well under pressure.

  • Unequivocal commitment to the highest standards of personal and business ethics and conduct.

  • Mission-driven, guided by core values, and a pleasure to work with.

EXPERIENCE

Requirements:

  • Seven years of experience in a communications or marketing role creating valuable and differentiated member pathways at a membership-based organization.

  • Five years of experience working with multiple platforms including web, social, and mobile.

Preferences:

  • Ten years' experience in Communication or Marketing.

  • Three years of mission based or nonprofit experience.

  • Three years of grassroots and field marketing experience.

EDUCATION

Requirements:

  • Bachelor's degree in business, marketing, communications, or relevant field. Equivalent combination of education, experience, training, and certification may be considered in lieu of degree.

Preferences:

  • Master of Business Administration.

CERTIFICATIONS & LICENSURE

Requirements:

  • Valid state-issued driver's license.

WORK ENVIRONMENT/PHYSICAL DEMANDS

  • General office environment, temperature controlled.

  • Sitting for extended periods.

  • Up to 10% travel.

We recognize the success of our mission depends on the efforts of our passionate, hard-working teammates. To help teammates remain focused on the warriors and families we serve, WWP offers a comprehensive benefits package that includes: Medical/Prescription drug, Dental, Vision, Life/AD&D, Short-term Disability, Long-term Disability, and an Employee Assistance Program. WWP also offers a 401(k) retirement plan, a competitive PTO package, Sick Leave, Family Care Leave, Paid Holidays, Birthday Holiday, Education Assistance, and Bereavement Leave.

For New York Applicants: The estimated hiring range for this position is between $124,200 - 155,250 annual base salary, subject to a candidate's combination of experience, qualifications, and credentials. This position may also be eligible for an annual performance incentive.

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Wounded Warrior Project is an equal opportunity employer committed to providing equal employment opportunity to all persons without regard to race, color, religion, national origin, gender, gender identity, sexual orientation, marital status, citizenship, age, veteran or military status, disability, genetic information, or any other characteristic protected by law.

Please note:

Wounded Warrior Project is not seeking assistance or accepting unsolicited resumes from search firms without a written search agreement in place. All resumes submitted by search firms to any employee at Wounded Warrior Project via email, the Internet or directly to hiring managers at Wounded Warrior Project in any form without a valid written search agreement in place will be deemed the sole property of Wounded Warrior Project, and no fee will be paid in the event the candidate is hired by Wounded Warrior Project as a result of the referral or through other means."

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Marketing Director - Warrior Acquisition, Engagement & Campaigns

Wounded Warrior Project