Marketing Director

Unisys Santa Clara , CA 95051

Posted 2 months ago

Secure your tomorrow with Unisys: A great place to learn and grow your career! At Unisys, every associate makes a difference. Here, you have the opportunity to learn new skills, apply your expertise, explore local and global challenges, and solve complex technology issues with creative solutions and diverse teams. You are part of a team that drives change and delivers results on a daily basis. Our success is a direct result of our people.

The Marketing Director drives all marketing activities for the company's security business worldwide. This includes market requirements and intelligence, helping define solutions and positioning them for market leadership, developing content that engages throughout the buyer journey, promoting awareness of and preference for these, planning and building demand generation programs, enabling sales and powering communities of interest.

Critical factors for success are knowledge of security and cyber security, significant product marketing or sales experience, and the ability to operate in a matrix organization to build consensus among industry marketing, solution managers, field marketers, sales and service teams. You would be joining a high-powered team, with the expectation to bring fresh thinking, a creative approach and familiarity with leading-edge marketing tools and methods. Our team's mission and yours is to drive profitable growth by acquiring leads, empowering sales, cultivating loyalty and creating preference for Unisys. We have a self-enabled culture of collaboration, energy, ideas and action.

Position Responsibilities:

  • Analyze markets and market requirements to identify high-potential segments, help define business drivers, customer needs, solutions, and establish competitive positioning for these

  • Build compelling content from research, customer success, e-books, infographics, videos, demos to webinars to effectively engage, nurture and convert prospects.

  • Establish market leadership in security solutions through thought leadership, public and social media, events, industry associations, relationships with key analysts, and the cultivation of client spokespeople and communities

  • Work with solution management, industry and field marketing, and sales to plan and build effective go-to-market programs including account-based marketing, search, social, email and events.

  • Develop sales training content and support training efforts led and delivered by Unisys University

  • Define metrics to measure meaningful progress against goals, and report these

  • Content Requirements

  • Work closely with content marketing, product marketing and sales stakeholders to define content requirements and develop them accordingly.
  • Integrated Marketing Campaigns
  • Define, execute and optimize integrated marketing, nurture campaigns and scoring models to support campaign themes and achieve demand generation goals. Leverages assets, programs, support and resources across the marketing team to complement marketing campaign activities.
  • Develop premium, multi-purpose content of specific value to appropriate sub-segments and targets

  • Analytics

  • Establish a data-driven, performance-based marketing organization and dashboards. Work in close partnership with marketing operations to analyze performance data and make operational

Key Attributes:

  • Ability to influence in a centralized role: persuasive and seen as a trusted advisor

  • Driven and resourceful: ability to take calculated risk, solve problems on your own, and make decisions

  • Creative: seek new ways of approaching and overcoming challenges

  • Contemporary: able to use latest customer acquisition and marketing automation tools and techniques

  • Strategic: able to quickly sort through clutter and see patterns where others just see complexity. Able to quickly play out alternatives and understand implications Getting it done: Turn conversation and thoughts into action, and drive to the end goal

Required:

  • 10+ years in software and/or services marketing (security, cybersecurity)

  • Program management discipline

  • Software product, services launches

  • Go-to-market program development

  • Strong story-boarding and content development (digital/social media expertise desired)

  • Workshop facilitation and client briefings

  • Market analysis background

  • BA in engineering or marketing, MBA preferred

Do you have what it takes to be mission-critical? Apply Now.

Unisys offers a very competitive benefits package including health insurance coverage from first day of employment, a 401k with an immediately vested company match, vacation and educational benefits. To learn more about Unisys visit us at www.Unisys.com.

Unisys is an Equal Opportunity Employer (EEO). M/F/Disabled/Veterans

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Marketing Director

Unisys