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Marketing Director (Consumer Product)

Expired Job

Aldebaran Recruiting Mahwah , NJ 07430

Posted 4 months ago

Seeking a creative, motivated individual to fill the role of Marketing Director. The role of Marketing Director will be responsible for all promotional and customer facing marketing material across multiple platforms as well as coordinating with Product Development Team to spearhead new product launches.

Roles & Responsibilities

Responsible for all consumer facing content. This includes:

  • Websites

    • Collaborating with Graphics, Recipe Developer, Photography and Videography Teams to manage and maintain Amazon, and websites

  • Crafting Descriptions and Bullet Points

  • Collecting appropriate Graphics and Imagery

  • Reviewing and revising video content

  • Copywriting

  • Uploading all marketing content to appropriate digital platforms

  • Gift Boxes

    • Coordinating closely with the Creative and Graphics Teams to create compelling packaging and gift boxes for products

  • Social Media

    • Manage and maintain content across all social media platforms

    • Coordinate with Graphics Team to create engaging posts to engender brand loyalty and name recognition

    • Create exciting and relevant newsletters for subscribers that will keep them coming back for more content

  • Creators and Influencers

    • Work with outside creators to arrange exciting cross promotional opportunities for Chefman and Club Chefman

  • Project management

    • Carry forward new products from Product Development Team to ensure smooth and efficient product launch

    • Oversee Product Development protocol fulfillment with all relevant marketing material such as web pages, sell sheets, packaging, etc. for smooth handoff to Sales Teams

  • Analytics

    • Work with Direct Report to gather and analyze analytics on all marketing efforts to ensure maximum efficiency

  • SEO

    • Invest in basic learning and training with the goal of updating websites to attract increased organic traffic

  • General Marketing

    • Assisting with day to day marketing strategies

    • Develop concepts for trade shows

    • Assist with design of marketing materials for customer

Required Skills and Experience

  • Experience inConsumerGoods industry

  • Pleasant, personable and professional attitude and demeanor

  • Superb written and oral communication skills

  • Excellent eye for design as well as trendy relevant content

  • Highly motivated and passionate

  • Adopts approach of sense of urgency to all work

  • Proficiency in Microsoft Office including Word, Excel and Power Point

  • Highly organized and skilled in project management with the ability to manage multiple tasks

  • Detail oriented

  • Experience working with Google & App Analytics

  • Team player with the ability to lead and work in teams

  • Ability to work with minimal supervision and to participate and contribute positively in work teams

  • Demonstrated initiative and ability to complete projects, document work in a timely fashion

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Marketing Director (Consumer Product)

Expired Job

Aldebaran Recruiting