Marketing Director

Working Title Marketing Director Position Number FA421 FLSA Exempt Appointment Type Full Time Sensitive Position No Sensitive Position Statement

A sensitive position requires a fingerprint-based criminal history Check.

This is NOT a sensitive position.

Campus Security Authority Yes Campus Security Authority Statement

This position is designated as a Campus Security Authority. A Campus Security Authority (or CSA) is defined as an "official of the institution with significant responsibility for student and campus activities". A CSA is required to immediately report any crime that is reported to them to the University Police who will then review, evaluate, and investigate the reported crime. Annual training is required by the Department of Education for all personnel who have been designated as a Campus Security Authority.

Designated Personnel Yes Designated Personnel Statement

This position is a "designated position" meaning this position could potentially be required to work (depending on the event) during an emergency closing.

Statement of Economic Interest No Statement of Economic Interest Statement

This position does NOT require a Statement of Personal Economic Interest.

Restricted Position No Restricted Position Statement

A restricted position would be subject to availability of funding.

Chief Objective of Position

To expand and enhance visibility, awareness, and the reputation of Christopher Newport University and its associated programs.

Work Tasks

• Using independent judgment and discretion, contributes outstanding leadership, and direction to marketing strategy and execution by the Office of Communication and Public Relations.

• Acts as primary liaison between the Office of Communications and Public Relations and University Admission Department to provide creative services.

• Provides direction and direct oversight to marketing initiatives, especially those directed at prospective students.

• Acts as a liaison with external marketing partners. Foster strong internal camaraderie and facilitate necessary administrative approvals.

• As a member of the leadership team, establishes and implements communications, marketing and public relations goals, plans, programs and services.

• Evaluates, plans, creates, implements, maintains and enforces the University brand strategy.

• Evaluates, plans, creates, implements and directs a comprehensive University marketing plan that furthers the business objectives of the organization and advances the brand strategy.

• Provides creative leadership to members of the University community to ensure their communications, marketing, and public relations objectives align with organizational goals.

• Hires, trains and evaluates performance for appropriate administrative, professional and classified staff.

• Project management, in partnership with the other Office of Communications and Public Relations directors and assistant directors, includes:

• Defines project scope, goals and deliverables.

• Develops project tasks and resource requirements.

• Creates project plans and tracks deliverables using appropriate tools

• Assembles and coordinates project staff

• Quality assurance

• Monitors and reports on the progress of the project to all stakeholders

• Project evaluations and assessment of results

• Evaluate the effectiveness of departmental initiatives.

• This position is designated as a "responsible employee" who has the authority to redress sexual violence, who has the duty to report incidents of sexual violence or other student misconduct, or who a student could reasonably believe has this authority or duty.

• Demonstrates a positive and professional attitude. Practices inclusive leadership and treats everyone with dignity and respect. Values diversity and is committed to creating an inclusive environment for all employees as well as fully supports the "Students First" value at Christopher Newport.

• Follow workplace safety regulations and adhere to applicable standards, processes, and programs established for your position.

• Immediately report unsafe work conditions and work-related incidents to your supervisor and participate in accident investigation requests.

• Performs other duties as assigned.

Knowledge, Skills, Abilities (KSA's) related to position

• Knowledge in enrollment marketing, creative concept development and brand management.

• Excellent organizational and exceptional written and verbal communications skills.

• Creative and innovative marketing, communications and public relations skills.

• High level of personal and professional integrity. Strong interpersonal communication skills.

• The ability to manage others and to function calmly in a fast-paced, deadline-driven environment.

Required Education

Masters Degree or a Bachelor's Degree and experience that equates to an advanced degree.

Additional Consideration

• Education Experience Required

Successful experience in a combination of the following areas: communications and marketing, art direction, management.

Additional Consideration

• Experience

Successful experience in developing, implementing and assessing comprehensive communications, marketing and public relations strategies across platforms that build and advance institutional brand values. Prior professional marketing experience working in a college/university setting

Salary Information Starting at $83,892, to commensurate with education and experience. CNU Information

Selected by The Princeton Review to be included in The 388 Best Colleges: 2023 Edition, Christopher Newport University is a public school offering a private school experience - great teaching, small classes, and a safe, vibrant campus. The University is located in Newport News, Virginia, enrolls approximately 4,500 students, and is dedicated to the ideals of scholarship, leadership, and service. Academic programs at Christopher Newport University encompass more than 90 areas of study, from biology to business administration and political science to the performing arts. The University is ranked by U.S. News & World Report's America's Best Colleges guide as the #1 public regional university in Virginia and #3 in the South. The campus, convenient to neighborhoods, parks and the James River, features stunning public art and grounds and classical architecture.

Christopher Newport University is committed to ensuring that all people are welcomed, honored, and fully engaged in the life of our academic community. We recruit exceptional and diverse faculty and encourage applications from individuals who are underrepresented in their profession. For further details and information about Christopher Newport, visit www.cnu.edu.

Posting Detail Information

Posting Number AP320P Number of Vacancies 1 Posting Date 02/05/2024 Review Begin Date 03/04/2024 Application Instructions

Interested parties are requested to submit a cover letter; current resume; and the names, addresses, and telephone numbers of at least three professional references at the time of application.

Review of applications will begin at 11:59PM ET on March 4, 2024.

Applications received after 11:59PM ET on March 4, 2024, will be accepted but considered only if needed.

Search finalists are required to complete a CNU sponsored background check.

Christopher Newport University (CNU) will make a reasonable effort to accommodate persons with disabilities in the application and/or interview process. Persons with disabilities who require accommodation should contact the CNU Human Resources Office by calling (757) 594-7145.

Quick Link for Internal Postings https://jobs.cnu.edu/postings/16835 EEO/Diversity Statement(s)

Christopher Newport University, an EO Employer, is fully Committed to Access and Opportunity.

Notice of Non-Discrimination & Title IX Policy Statement

Christopher Newport University and its employees demonstrate a positive and professional attitude. Practices inclusive leadership and treats everyone with dignity and respect. We value diversity and are committed to creating an inclusive environment for all employees, as well as fully support the "Students First" value.