The Marketing Director is responsible for the planning, development, and implementation of the marketing strategies, marketing communications, and public relations activities, both external and internal Bently Heritage Estate Distillery. This position will direct the efforts of all marketing staff and coordinates at the strategic and tactical levels with other functions within the organization.
Formulate strategic marketing plans to achieve BHED objectives
Develop and manage marketing operating budget
Oversee market research and adjust marketing strategy to meet changing market and competitive conditions; create and maintain metrics reports on marketing and sales activities, effectiveness and business impact.
Able to effectively work with senior leaders outside of the marketing department
Oversee social media platforms with agency support to develop and publish dynamic content, engage with influencers and respond to customers inquires
Establish and maintain brand messaging
Analyze performance against programs, quotes and plans to determine effectiveness.
Monitor competitor products, sales, and marketing activity
Lead a small marketing team
Work with the internal design team and external vendors to create and edit marketing materials
Establish and maintain relationships with industry influencers and key strategic partners
Create, write, and update content for marketing collateral and materials (print/digital)
Assist with the management of media and competition samples
Maintain current knowledge of web technology industry trends and innovations.
Negotiate and maintain marketing related supplier contacts
Work with internal/external teams to plan and execute new product launches
Coordinate relationships with vendors utilized for marketing needs, overseeing content development through to finished product (printers, photographers, copywriters, social media and PR agencies, print and online publications, etc.)
Develop relationships and strategic partnerships with influential members of the non-profit, tourism and event management communities to drive new high-value customers to the business
Support programs that drive placements and raise awareness in key accounts
Other duties as assigned
Education and Experience:
Four-year college degree preferred, but not required.
Minimum of 7 to 10 years of marketing experience required, Marketing experience in the alcohol industry strongly preferred
Other Skills and Qualifications:
Proven track record in developing new business and delivering superior service.
Excellent written and verbal communication skills. Ability to make oral presentations to both large and small groups.
Ability to develop focused marketing plans, compelling proposals, and detailed sales contracts.
Flexible schedule. You must be able to work a varied schedule based on the needs of the business, to include days, evenings, and weekends (depending on event schedule).
Strong analytical and problem-solving skills with the ability to make decisions.
Identify and assess business risks and articulate recommended mitigation strategies.
Maintain relationships that facilitate task accomplishments; to cooperate to resolve conflicts.
Build and leverage relationships with internal and external partners to achieve measurable business results.
Exceptional leadership and interpersonal skills
Perform under stress when confronted with an emergency, critical, or unusual situation or in situations in which working with speed and sustained attention are critical aspects of the job.
What you'll love about working here:
You will have the opportunity to work remotely, if applicable.
We promote coaching, teaching, and learning. You'll expand your knowledge quickly in an open environment.
Full-time position meaning that Bently Heritage offers a benefit and compensation package that includes medical, dental, vision, life insurance, short and long-term disability, free gym membership, 401(k) with employer matching, and a competitive salary.
Employee discount to Bently Ranch Butcher Shop and Bently Heritage Estate Distillery
To learn more about the Bently family of companies, please visit the Bently Heritage website.