Marketing Data Scientist

Meta Platforms, Inc. (Meta), formerly known as Facebook Inc., builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect.

Apps and services like Messenger, Instagram, WhatsApp, and Novi further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. Instructions on how to apply, click "Apply to Job" online on this web page.

Marketing Data Scientist Responsibilities

• Build statistical models and develop advanced experimentation methods, such as synthetic control, to measure marketing's impact globally, and across Meta's suite of AR/VR products (eg, Oculus, Portal, etc).

Build time series, forecasting models to predict AR/VR growth and set the right growth goals develop frameworks to implement marketing attribution models.

Develop machine learning models and optimization methods to improve marketing performance and maximize AR/VR product growth.

Collaborate with Meta's marketing, product, and engineering teams to identify insights and guide new product and growth ideas.

Minimum Qualifications

• Requires a Master's degree in Business Analytics & Information Management, Statistics, Economics, Mathematics, or related field and three years of experience in the job offered or in a data science-related occupation. Requires three years of experience in the following:

Experience in the data science field working with large data sets

Statistical modeling, econometrics modeling, and machine learning

Causal inference and advanced experimentation methods, such as synthetic control

Querying and manipulating large data sets

Building models in Python or R

Stakeholder management

Translating quantitative findings into actionable insights and influencing business decisions.

Locations

About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect.

Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to accommodations-ext@fb.com.

$170,520/year to $191,000/year + bonus + equity + benefits

Individual pay is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base salary only, and do not include bonus, equity or sales incentives, if applicable.

In addition to base salary, Meta offers benefits. Learn more about benefits at Meta.