Marketing Data Analyst

Mitek Industries, Inc. Edenton , NC 27932

Posted 2 months ago

Job Description

MiTek is a platform innovator and enabler that exists to transform the building industry with better building solutions. In 1955, MiTek transformed residential construction with the invention of the Gang-Nail plate and a digital platform that provided an affordable and scalable way to manufacture wood trusses. Today, MiTek delivers software, services, engineered products, and automated solutions that enable the building industry to improve efficiencies by optimizing the balance between off-site and on-site. With nearly 5,600 team members worldwide, MiTek collaborates across the building industry to enable and accelerate transformational breakthroughs in design and construction to transform the way the industry designs, makes, and builds. As a Berkshire Hathaway (NYSE: BRK-A, NYSE: BRK-B) company since 2001, MiTek has a record of continuous growth and innovation. Learn more at www.mii.com.

Summary

We are seeking a highly skilled and motivated Marketing Data Analyst to join our team, specializing in market intelligence for residential construction. The ideal candidate will have a strong background in data sourcing, analysis, and interpretation, with a focus on deriving actionable insights to drive strategic decision-making. This role will involve gathering and analyzing external market data related to residential construction, as well as internal marketing data, to provide valuable insights and recommendations to enhance our marketing strategies, product offerings, and pricing strategies.

Job Responsibilities & Requirements

RESPONSIBILITIES:

  • Market Intelligence Data Sourcing:

  • Research and gather market intelligence data related to residential construction industry trends, including but not limited to housing market dynamics, consumer preferences, competitor activities, regulatory changes, and economic indicators.

  • Utilize various data sources such as industry reports, market research databases, government publications, and online resources to collect relevant data sets.

  • Clean, preprocess, and analyze market intelligence data using statistical techniques and data analysis tools.

  • Identify key patterns, trends, and insights within the data to inform strategic decision-making.

  • Prepare comprehensive reports and presentations summarizing key findings, insights, and recommendations derived from data analysis.

  • Present findings to stakeholders in a clear and understandable manner, facilitating informed decision-making processes.

  • Internal Marketing Data Analysis:

  • Review and analyze internal marketing data, including campaign performance metrics, customer behavior data, product sales data, and pricing data.

  • Identify opportunities for improvement and optimization in marketing strategies, product offerings, and pricing strategies based on data-driven insights.

  • Collaboration and Communication:

  • Collaborate with cross-functional teams including marketing, sales, product development, and finance to understand business objectives and priorities.

  • Communicate effectively with team members and stakeholders to gather requirements, provide updates, and solicit feedback.

REQUIRED QUALIFICATIONS:

  • Bachelor's degree in Statistics, Mathematics, Economics, Computer Science, or a related field. Advanced degree preferred.

  • 3+ years' experience as a Data Analyst or similar role, with a focus on market intelligence analysis.

  • Proficiency in data analysis tools and programming languages such as SQL, Excel, Python, and R.

  • Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)

  • Strong analytical skills with the ability to translate complex data into actionable insights.

  • Experience working with market research databases and external data sources.

  • Excellent communication and presentation skills, with the ability to convey technical concepts to non-technical stakeholders.

  • Ability to work independently and collaboratively in a fast-paced environment, managing multiple tasks and priorities effectively.

PREFERRED QUALIFICATIONS:

  • Experience in the construction industry or related fields.

  • Familiarity with data visualization tools such as Power BI, Tableau, or other similar platforms.

  • Knowledge of machine learning techniques and predictive modeling.

  • Understanding of marketing principles and strategies.

MiTek Perks:

  • Flexible Paid Time Off - take as much time off as you need!

  • All Benefits begin on Day 1!

  • Profit Sharing Plan and Annual Incentive Plan

  • 13 Paid Holidays

  • 401k Plan with Matching Contributions

  • A variety of Medical, Dental and Vision Plans to choose from

  • Short-Term Disability and Life Insurance

  • Tuition Reimbursement

  • Paid Parental Leave

  • Career advancement and training opportunities!

In compliance with the Equal Pay for Equal Work Act, the pay range for this position is estimated at $80k-105k/year. Base pay offered may vary based on job-related knowledge, skills, and experience. Please visit www.mii.com/about/careers/ to learn more about MiTek's benefit opportunities.

MiTek is an E-Verify and Drug and Tobacco-Free Workplace.

We are an equal opportunity employer; and all qualified applicants will receive consideration for employment without regard to race, color, creed, religion, national origin, ethnicity, physical or mental disability, sex (including pregnancy, sexual orientation, gender identity or expression, or transgender status), age (40 and over), genetic information (including family medical history), veteran status, or any other protected characteristic.

For accommodation to assist with completing this application, please contact Human Resources at +1 314-434-1200.

www.mii.com


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