Marketing Data Analyst

Ketologic Durham , NC 27701

Posted 1 week ago

Disruptive Enterprises, LLC is committed to making innovative new foods, beverages, dietary supplements, and medical foods accessible to help more people realize the benefits of a ketogenic (low-carb/high-fat) diet.

Through FBOMB and KetoLogic, our subsidiary operating companies, we conduct research, develop intellectual property, and formulate, market, and distribute consumer packaged goods designed to help people live healthier, happier lives.

At Disruptive Enterprises, we have the best of both worlds: great people and great products. We are looking for a highly motivated, results driven individual who shares our company values to join our team of professionals and drive our business forward.


Reporting to the Director of Customer Acquisition, the Marketing Data Analyst is a data-driven individual who is able to communicate strategic recommendations and influence key cross-functional areas to drive insights from the analysis stage to conclusion.

Your goal is to always understand the why behind the what and to embrace a mixture of qualitative and quantitative data to support your strategic recommendations to acquire and retain customers.

You can quickly translate customer learning into clear actions for optimizing the lifetime value of a customer.

You will work closely with all members of our ecommerce team to apply the best data-driven approaches in all our marketing practices to achieve our growth and efficiency goals.

You will inspire a data-driven culture company-wide by advocating for the use of statistical data in an accurate and consistent manner.


  • Own analytics, insights and A/B testing across the organization.
  • Ensure proper collection and monitoring of data to assess ongoing performance and KPI tracking.
  • Gather and analyze qualitative and quantitative data to develop impactful and actionable product, user and business insights.
  • Be the voice of the customer in all business meetings and support all recommendations with reliable customer research and statistical data.
  • Lead analytical deep-dives to identify problems, opportunities, and actions.
  • Work collaboratively to ensure accurate forecasting methodology, sales targets and key forecasting dates are met.
  • Effectively communicate insights from all projects to internal teams and senior leadership.
  • Work with marketing teams to increase media spend effectiveness and optimize conversion rates to drive business growth.
  • Work closely with acquisition marketing to plan, execute, and measure market tests to assess channel and program incrementality.
  • Design and assist in building and implementing analytics infrastructure across the organization to build best-in-class relationships with our customers.



  • 3+ years of demonstrated success in an analytics/data science role in a high-growth, startup environment.
  • 2+ years of management experience dealing with cross-functional needs or dependencies.
  • Experience leading analytical projects and recommending new opportunities that led to measurable business growth.
  • Bonus points for experience working with CPG products in a DTC capacity.


  • Skilled data storyteller: You enjoy analyzing and weaving together different statistical information to create a holistic story with strong recommendations.
  • Curious: You ask questions like a three year old. Youre always digging deeper and are relentless at challenging the status quo.
  • Analytical: You believe data should drive the decision-making process and youre passionate about going deeper than the numbers. What qualitative picture does the data paint?
  • An excellent communicator: You can translate technical information into useful and easy-to-understand operational processes to communicate with different audiences.
  • Collaborative: A company cant run effectively around silos. You recognize this and are committed to maximizing cross-functional transparency and collaboration.


Location: Durham, NC or remote.


  • Salary:
    We pay top dollars for top talent. Well consider your experience and everything you bring to the table to offer you a competitive salary.
  • Health: We offer company health (medical, dental, vision) insurance plans
  • Retirement Planning: 401(k) with company match
  • Paid Time Off: Paid vacation! Paid holidays! Paid sick days!
  • Paid Parking: If you work at our downtown Durham location, youll get a monthly pass for parking. If you occasionally park downtown, well reimburse you for parking expenses.

Awesome Perks:

  • Cool Digs: Modern and sleek open-floor office on the top floor of a downtown Durham high-rise (with amazing views)!
  • Super Flexible Work Hours: Come and go as you please as long as you get your work done. We have early birds and night owls across different time zones so do your work when you want, where you want. No one will be micromanaging you. We trust you to meet your deadlines.
  • Free Products!: We love our products and we want you to love them too! All employees get unlimited free products for their personal use.
  • Fitness/Wellness: Corporate discounts for memberships (gyms, yoga, etc.).
icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Lead BI Data Analyst


Posted 2 weeks ago

VIEW JOBS 10/30/2019 12:00:00 AM 2020-01-28T00:00 The Team The IT Enablement Center (ITEC) is looking for a smart, driven, problem solver to be part of the Fidelity's digital workplace effort. The main objective of the role is to assist in the implementation of Cyber Metrics and other IT Focused Executive BI and reporting Analytics. This will include data analysis that creates effective narratives for the executive team to consume in the BI projects. This position is committed to continuous and superior support during the deployment of these tools by gathering and understanding user needs, solving user issues, administration of the tool which includes but not limited to integrations with other tools, SaaS & Cloud support partnering with the vendor, data security and enabling the standardization across the enterprise. The role will be expected to gain expertise on the tools, monitor industry best practices and their adoption in Fidelity, You will bring a global mind-set and have a high comfort working and orchestrating in a distributed team and management set-up. A structured and organized approach as well as a natural inclination to get things done through others will be key to success. Given the central and global role, outstanding communications skills, both in writing and verbal will be required, and an independent, effective upward managing work style. The ideal candidate should show ease at making personal connections, be confident in leading and constructively challenging with a dedicated approach to solving problems and overcoming obstacles. The Expertise You Have * Strong Tableau technical skills * Understanding of enterprise/data lake BI deployment models * Understanding of ETL processes and microservices to support BI projects * Bachelor's Degree in a technology field preferred * Knowledge of Cloud Platforms and SaaS platforms preferred * Advanced SQL skills * Data analysis skills with an eye for data accuracy and data quality * Expertise in delivering actionable business intelligence to high level sponsors The Skills You Bring * Ability to gather requirements and create user stories/acceptance criteria * Agile delivery experience * You have the ability to think strategically and influence decisions of executives. * You operate with a "can-do" attitude despite uncertainties and business flux. * You have the ability to assess audience needs and identify/coordinate team resources to solve a variety of problems. * Good interpersonal and leadership skills (without direct authority of others). * Strong written and verbal communications skills with the ability to cultivate support, lead change and drive acceptance at all levels of the organization, up to and including the executive level. * Self-driven, self-managed, energetic, passionate, and motivated with the ability to work independently to deliver results. * Strong coaching, mentoring and facilitation skills. * Adaptable and agile, can conform to shifting priorities, demands and timelines and make project adjustments to effectively prioritize and execute tasks in a high-pressure environment The Value You Deliver * Management of high priority Digital Transformation and support for critical tools * Contribute to the overall Digital Workplace * Work with agile team and planning leads to identify, define and agile tools deployment to ensure work aligns with strategic goals and roadmap. * Utilize structured, disciplined, and data-oriented process to identify root cause and solve problems across tools. * Effectively communicate progress to senior team. Participate in executive level presentations for internal or external use as applicable to communicate project and portfolio status and plans. * Subject Matter Expertise in the areas of technical delivery metrics supporting CIOs Company Overview At Fidelity, we are focused on making our financial expertise broadly accessible and effective in helping people live the lives they want. We are a privately held company that places a high degree of value in creating and nurturing a work environment that attracts the best talent and reflects our commitment to our associates. We are proud of our diverse and inclusive workplace where we respect and value our associate for their unique perspectives and experiences. For information about working at Fidelity, visit Fidelity Investments is an equal opportunity employer. Fidelity Durham NC

Marketing Data Analyst