Bobby Rahal Automotive Group - Pittsburgh Wexford , PA 15090
Posted 2 months ago
As the Marketing Data Analyst, you will work directly with the Marketing Director to develop and execute marketing strategies for our premium world-class brands: BMW, Mercedes-Benz, Jaguar, Land Rover, and Volvo. With the support of our Corporate Graphic Designer, Sales Managers, and Internet Coordinators at each dealership, and various vendors, you will see each project through to completion.
As a member of the Corporate Marketing Department, you will have the opportunity to work with management at all of our dealerships to help plan and execute various campaigns and initiatives.
We Offer:
Full suite of health insurance benefits
Paid Time Off
Paid Holidays
401(k) with company match
Competitive compensation commensurate with experience
Ongoing training and development opportunities
Team Member discounts
Responsibilities
Utilize our CRM system to generate targeted client lists for use in various marketing campaign mediums
Serve as the automotive group's CRM Expert and recommend best practices to management team
Oversee CRM training for new hires
Write and post public responses to online reviews, and assist with managing dealership social media accounts
Integrate data from our multiple sources (including website analytics, social media analytics, third-party partners, and CRM) into one cohesive dashboard that facilitates efficient data analysis and reporting
Build and maintain a comprehensive tracking infrastructure to monitor and evaluate the effectiveness of marketing campaigns and third-party partners, ensuring data integrity and operational efficiency.
Recommend target audiences for campaigns and utilize analytics to make strategy recommendations
Assist the Corporate Graphic Designer with updating and maintaining dealership websites
Create weekly/monthly reporting for dealership management in a timely, accurate, and digestible manner
Write copy for marketing emails, letters, and social media
Troubleshoot website issues with third-party partners
Desired Qualifications
Excellent organizational, written, and verbal communication skills with high attention to detail
Strong creative, analytical, and problem-solving skills
Proficient in Microsoft Excel, Google Sheets, Google Analytics, Looker Studio and PowerPoint
Ability to prioritize and handle multiple tasks in an organized and efficient manner
Ability to work independently as well as part of a collaborative team
This position is not remote and requires being in office 5 days a week
Degree related to marketing or related field - or equivalent experience
Strong copywriting skills
Desire to grow our department and organization
Automotive experience preferred but not required
At Bobby Rahal Automotive Group, we offer career advancement opportunities, excellent pay programs, benefits, vacation, 401K, team member discounts, and ongoing training. Join us in delivering exceptional customer experiences and advancing your career. Apply today!
Bobby Rahal Automotive Group is an equal opportunity employer and a drug-free workplace.
Bobby Rahal Automotive Group - Pittsburgh