Marketing Copywriter

The Motley Fool Nashville , TN 37201

Posted 4 months ago

The Motley Fool is looking for curious and passionate writers who can inspire our members and prospects to act. Our products are designed to help investors of all levels improve their financial futures. We also believe that investing guidance should not stem from a 'one size fits all' mindset.

So we are looking for Marketing Copywriters to help us make the world smarter, happier, and richer by joining us in the following areas of our growing business:

  • Acquisition: Building trust and awareness surrounding our Foolish company with new members and prospects .

  • Retention: Helping members invest in market-beating stocks for the long term and staying members with us for as long as possible.

  • Money Management: Helping prospects and clients reach their financial goals with our breadth of investment management solutions, tailored to their unique financial situation.

  • Millionacres: Educating and exciting prospects about the potential returns and unfair advantages inherent in real estate investing, and motivating them to take action by joining our premium solutions.

Here's the problem: finances can be a scary topicand it's much easier to delay action than to put a plan together today. So as a Marketing Copywriter, your job is to inspire our members and prospects to stop waitingand to start taking steps towards financial independence, right this minute.

This is an exciting opportunity for up-and-coming copywriters to become an expert in direct response marketing while helping us grow our business.

What You'll Be Doing

As a Marketing Copywriter you will be measured by the response your copy generatesnot the beauty of your copy. We don't care if you split infinitives we care if you inspire action.

Your primary day to day responsibilities include:

  • Developing Big Ideas for our marketing campaigns; working with the investment team on the strategy, and with the creative and product teams on the implementation.

  • Collaborating with designers and fellow copywriters to provide constructive feedback on all creative content before live testing.

  • Testing new variations on control creative to keep it performing at maximum levels. Relentlessly.

  • Researching individual stocks, macro-economic and country related themes, and consumer trends.

  • Contributing to the creative needs of multiple channels including emails, display ads, text placements, landing pages, order pages, microsites... and others we haven't thought of yet because you don't work here yet.

About You

  • You're naturally curiousyou'll need to be able to research and write about topics you previously knew almost nothing about.

  • You're empatheticin order to inspire a person to act, you need to be able to see the world through their eyesand understand what motivates them.

  • You're open-mindedwhen your intuitions conflict with the datayou change your intuitions.

  • You enjoy working as part of a team.

Core Competencies/Requirements

The role doesn't have any specific education or experience requirements we have found successful copywriters from a wide variety of backgrounds.

That being said, the successful candidate will be able to provide evidence of persuasive writing abilityexamples could include sales copy, or a persuasive blog post, or just an email to grandma convincing her to share her secret chocolate chip cookie recipe with you.

The successful candidate will also not be afraid of research. The best marketing ideas do not magically appearrather they are found through digging in and researching the topic.

If this sounds like you, please submit your resume plus a brief persuasive writing sample in lieu of (or in addition to) your cover letter.

More about the persuasive writing sample:

In addition to your resume please provide a brief writing sample (500ish words). The sample can either be an example of your ad copy, or a new piece, on any topic, persuading us to take action.

The Motley Fool Holdings, Inc., provides equal opportunity to all employees on the basis of individual performance and qualification without regard to race, sex, marital status, religion, color, age, national origin, non-job-related handicap or disability, sexual orientation, or other protected factor.

We should, however, make you aware that there is one notable exception to this policy. It is our strict and earnest intention and the company's historical record will bear this out we will never hire any of the following: robots, replicants, or morlocks. Now keep in mind we are well aware that all of the aforementioned have intentions of world domination in the future, but as of now we have no place for them at The Motley Fool unless the year is 2122 and the revolution has already occurred. If that is the case we welcome our new robot, replicant, or morlock rulers!!! Perhaps we have said too much?

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Marketing Copywriter

The Motley Fool