Marketing Copywriter

Renown Health Reno , NV 89510

Posted 7 days ago

Position Purpose:

Under the direction of Marketing Leadership, this position is responsible for all aspects of content, which includes development, design, production, presentation, evaluation, and analysis. They will use data and feedback from users to help evaluate and enhance the value of a set of written materials and websites. The role must thrive in a collaborative environment and can advocate for exceptional design and content writing. The role works closely with internal and external staff and resources to support marketing, communications, creative services, public relations, interactive media, and web initiatives.

Nature and Scope:

The responsibilities of the incumbent include:

  • Coordinates and creates engaging and creative content, edits and revises copy, obtains subject matter expert approvals and maintains content accuracy.

  • Ensures consistency of tone, language and brand across all platforms

  • Collaborates with Marketing, PR and Customer Experience to develop a variety of content marketing materials

  • Works collaboratively with the production team and brand vendors to help develop and nurture how copy/design supports the brand.

  • Experience in producing copy for digital, print and broadcast channels

  • Interpret creative direction and adapt points from creative briefs into persuasive copy concepts

  • Develops and implements strategies to improve and maintain search engine rankings for keywords including SEO-friendly copy and linking practices.

  • Measures ongoing performance with metrics and heat mapping platforms.

  • Conducts ongoing user feedback analysis - focus groups, usability testing, online experience surveys, etc.

  • Collaborate with external advertising/digital agencies and vendors as necessary.

This position does not provide patient care.

The foregoing description is not intended and should not be construed to be an exhaustive list of all responsibilities, skills and efforts or work conditions associated with the job. It is intended to be an accurate reflection of the general nature and level of the job.

Minimum Qualifications:
Requirements - Required and/or Preferred

Education:

Bachelors degree in communications, marketing, journalism, public relations or similar field. Must have working-level knowledge of the English language, including reading, writing and speaking English fluently. Proven experience in a related position may be substituted for degree.

Experience:

Five years professional experience in online copy writing, maintaining web, mobile or social media content, marketing project management or similar responsibilities.

  • Most importantly, strong writing and editorial skills including experience of writing copy for a live web environment. Expertise in visual storytelling and communication.

  • Verbal communication and strong project management skills. Photo and video editing.

  • Experienced with content management systems and common web analytic platforms preferred.

  • Proficiency with web and social media programs for business strategies including, but not limited to, Facebook, Twitter, LinkedIn, blogs, Flickr, You Tube, Pinterest, HootSuite, Sprout Social, Pinpuff, etc.

  • Digital agency or corporate communications experience helpful.

License(s):

None.

Certification(s):

None.

Computer / Typing:

Must possess, or be able to obtain within 90 days, the computers skills necessary to complete online learning requirements for job-specific competencies, access online forms and policies, complete online benefits enrollment, etc.


icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon
lc_ad

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Account Manager_Hth Marketing

Renown Health

Posted 7 days ago

VIEW JOBS 4/12/2019 12:00:00 AM 2019-07-11T00:00 Position Purpose: Manage and retain existing employer group contracts. The primary responsibility for this position is to manage the relationship between the employer group and Hometown Health. This position will work directly with the client to ensure all contract and service level expectations are met. This includes meeting with high level business associates and coordination of employee events and trainings. Nature and Scope: Solicit new and increase existing group enrollment while educating and servicing new and existing clients of Hometown Health utilizing the Customer Journey Platform. Excellent telephone, communication, and presentation skills. Knowledge of various insurance products, Federal and State (Nevada) employer insurance laws and regulations. Ability to manage a flexible schedule with intermittent travel and transporting of materials and literature to external clients. This position does not provide patient care. The foregoing description is not intended and should not be construed to be an exhaustive list of all responsibilities, skills and efforts or work conditions associated with the job. It is intended to be an accurate reflection of the general nature and level of the job. Minimum Qualifications: Requirements - Required and/or Preferred Education: Must have working-level knowledge of the English language, including reading, writing and speaking English. Must be literate in English with the ability to read and write in English language fluently. Candidates who are literate in Spanish will be given preference. Bachelor's Degree in related field preferred Experience: Minimum of two years in group health insurance or related health care group coverage and Customer Service experience is preferred. License(s): Ability to obtain within 90 days and maintain a State of Nevada Health Insurance agent license within 90 days of employment. Ability to obtain within 90 days a valid State of Nevada driver's license and ability to pass Renown Health's Department of Motor Vehicle Report criteria. Certification(s): None. Computer / Typing: Must be proficient with Microsoft Office Suite, including Outlook, PowerPoint, Excel and Word and have the ability to use the computer to complete online learning requirements for job-specific competencies, access online forms and policies, complete online benefits enrollment, etc. Renown Health Reno NV

Marketing Copywriter

Renown Health