Under the direction of Marketing Leadership, this position is responsible for all aspects of content, which includes development, design, production, presentation, evaluation, and analysis. They will use data and feedback from users to help evaluate and enhance the value of a set of written materials and websites. The role must thrive in a collaborative environment and can advocate for exceptional design and content writing. The role works closely with internal and external staff and resources to support marketing, communications, creative services, public relations, interactive media, and web initiatives.
Nature and Scope:
The responsibilities of the incumbent include:
Coordinates and creates engaging and creative content, edits and revises copy, obtains subject matter expert approvals and maintains content accuracy.
Ensures consistency of tone, language and brand across all platforms
Collaborates with Marketing, PR and Customer Experience to develop a variety of content marketing materials
Works collaboratively with the production team and brand vendors to help develop and nurture how copy/design supports the brand.
Experience in producing copy for digital, print and broadcast channels
Interpret creative direction and adapt points from creative briefs into persuasive copy concepts
Develops and implements strategies to improve and maintain search engine rankings for keywords including SEO-friendly copy and linking practices.
Measures ongoing performance with metrics and heat mapping platforms.
Conducts ongoing user feedback analysis - focus groups, usability testing, online experience surveys, etc.
Collaborate with external advertising/digital agencies and vendors as necessary.
This position does not provide patient care.
The foregoing description is not intended and should not be construed to be an exhaustive list of all responsibilities, skills and efforts or work conditions associated with the job. It is intended to be an accurate reflection of the general nature and level of the job.
Requirements - Required and/or Preferred
Bachelors degree in communications, marketing, journalism, public relations or similar field. Must have working-level knowledge of the English language, including reading, writing and speaking English fluently. Proven experience in a related position may be substituted for degree.
Five years professional experience in online copy writing, maintaining web, mobile or social media content, marketing project management or similar responsibilities.
Most importantly, strong writing and editorial skills including experience of writing copy for a live web environment. Expertise in visual storytelling and communication.
Verbal communication and strong project management skills. Photo and video editing.
Experienced with content management systems and common web analytic platforms preferred.
Proficiency with web and social media programs for business strategies including, but not limited to, Facebook, Twitter, LinkedIn, blogs, Flickr, You Tube, Pinterest, HootSuite, Sprout Social, Pinpuff, etc.
Digital agency or corporate communications experience helpful.
Computer / Typing:
Must possess, or be able to obtain within 90 days, the computers skills necessary to complete online learning requirements for job-specific competencies, access online forms and policies, complete online benefits enrollment, etc.