Marketing Copywriter

Connections Academy Columbia , MD 21044

Posted 2 months ago

Company Summary:

At Pearson, we're committed to a world that's always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always reexamining the way people learn best, whether it's one child in our own backyard or an education community across the globe. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technologyand each other to surpass these boundarieswe create seeds of learning that become the catalyst for the world's innovations, personal and global, large and small.

Pearson's Online & Blended Learning K-12 group provides high-quality, highly accountable online education solutions to schools, school districts and students in grades K-12. The group, formerly known as Connections Education, is based in Columbia, Maryland and has been named a "Top Workplace" by the Baltimore Sun for three consecutive years and a "Best Place to Work" by Baltimore magazine. Recognized for its outstanding curriculum, high-quality teachers and leadership, Pearson Online & Blended Learning is committed to expanding quality education through technology, and helping students achieve both academic and personal success.

Position Summary:

We're looking for an innovative, motivated creative talent to join our growing Creative Services department operating as the Marketing Department's internal agency. Working primarily from our office in Columbia, MD, this individual will be an in-house copywriter reporting directly into our Creative Service Manager and servicing clients throughout the entire organization.

Working in conjunction with the teams' other copywriter/editor, this person will write and edit copy for Connections Academy schools, International Connections Academy, and Partner Program schools. In this role, you will be writing and editing copy for: digital, print, broadcast advertising, video scripts, collateral/marketing communications, direct mail, website and SEO/keyword optimization, email, blog posts, social media and more. The ideal candidate will have a background in marketing, communications, journalism or agency copywriting experience with the ability to quickly write effective copy that informs, engages and motivates the reader to deliver on campaign goals.

Pearson Online & Blended Learning is focused on providing a flexible work environment to its employees, including the ability to work from home on a regular basis in most positions. We believe that flexibility in work/life balance is a critical part of our culture and employee satisfaction, and we are proud to provide to our employees the ability to work from anywhere, anytime. In exchange, we require that employees have the appropriate means to work remotely, including adherence to our work at home policies regarding home office setup, including but not limited to privacy of records, technology standards, equipment standards and expectations.

The following equipment will be provided to you by the company as a full-time employee:

  • Laptop and phone

  • Headset

The following equipment will need to be provided by you, as the employee, when working from home:

  • 2nd monitor (required)
  • Mouse (required)
  • Keyboard (required)

Primary Responsibilities:

Writing the following types of copy to most effectively communicate our brand messaging, positioning, and call to action to our prospects and current customers:

  • Marketing Communications

  • Collateral pieces such as catalogs, brochures, hand-outs/flyers, posters

  • Student, parent and teacher testimonials

  • Events

  • Information session and other presentation and video scripts

  • Handouts, flyers, posters, displays

  • Digital

  • Website copy

  • SEO optimization - keywords for web copy

  • Email campaign messaging

  • Blog posts

  • Direct Mail

  • Copy for postcards or other mailers

  • Traditional Offline Advertising/Broadcast

  • Voice over scripts for TV/radio

  • Print ad copy

  • Long form pieces such as advertorials

  • Customer Experience

  • Edit customer-facing copy used by customer support team, including call scripts, email templates, etc

  • Edit customer-facing enrollment system messaging

  • Other duties as assigned

  • Assist with editorial and administrative duties of blog

  • Proofread copy and design

  • Ensure compliance with Pearson OBL brand standards and style guide

  • Enforce and maintain brand standards and style guides

  • Train out (as-needed) brand standards and style guides to freelancers and partner agencies

  • Provide copywriting support for internal audiences when needed

  • Project Management- Ability to self manage to deadlines and be communicative regarding workload and expectation-setting.

Capabilities & Behaviors:

  • Customer-centric

  • Team player

  • Effectively and positively deals with change

  • Works well across teams

  • Decent, Accountable, Brave, Imaginative


  • Writing Samples/Creative Work Portfolio must be submitted along with resume

  • Bachelor's Degree required, preferably in English, Journalism, or Marketing

  • Three (3) to five (5) years experience writing and editing marketing copy

  • Experience in the education industry (preferred) or other highly-regulated field

  • Excellent and proven copywriting skills ability to develop compelling copy to inform and motivate people to act (must provide a portfolio of work along with resume; samples such as brochures, website copy, etc.)

  • Creative mindset

  • Ability to consult with internal constituents and draw information from others; produce written materials as required with permissions & legalities

  • Proven ability to prioritize, manage multiple assignments at once and meet deadlines.

  • Excellent organizational and project management skills with attention to detail.

  • Understanding of copywriting best practices in specialized areas such as website, email, SEO/keywords, landing page conversion

  • High level of proficiency in MS-Office products (PowerPoint, Word)

  • Attention to detail plus editing and proofreading ability

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Connections Academy Blog
10960 Grantchester Way, 3rd Floor

Columbia, MD 21044

Connections Academy is a division of Connections Education LLC, which is accredited by AdvancED.

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Marketing Copywriter

Connections Academy