Connections Academy Columbia , MD 21044
At Pearson, we're committed to a world that's always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always reexamining the way people learn best, whether it's one child in our own backyard or an education community across the globe. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technologyand each other to surpass these boundarieswe create seeds of learning that become the catalyst for the world's innovations, personal and global, large and small.
Pearson's Online & Blended Learning K-12 group provides high-quality, highly accountable online education solutions to schools, school districts and students in grades K-12. The group, formerly known as Connections Education, is based in Columbia, Maryland and has been named a "Top Workplace" by the Baltimore Sun for three consecutive years and a "Best Place to Work" by Baltimore magazine. Recognized for its outstanding curriculum, high-quality teachers and leadership, Pearson Online & Blended Learning is committed to expanding quality education through technology, and helping students achieve both academic and personal success.
We're looking for an innovative, motivated creative talent to join our growing Creative Services department operating as the Marketing Department's internal agency. Working primarily from our office in Columbia, MD, this individual will be an in-house copywriter reporting directly into our Creative Service Manager and servicing clients throughout the entire organization.
Working in conjunction with the teams' other copywriter/editor, this person will write and edit copy for Connections Academy schools, International Connections Academy, and Partner Program schools. In this role, you will be writing and editing copy for: digital, print, broadcast advertising, video scripts, collateral/marketing communications, direct mail, website and SEO/keyword optimization, email, blog posts, social media and more. The ideal candidate will have a background in marketing, communications, journalism or agency copywriting experience with the ability to quickly write effective copy that informs, engages and motivates the reader to deliver on campaign goals.
Pearson Online & Blended Learning is focused on providing a flexible work environment to its employees, including the ability to work from home on a regular basis in most positions. We believe that flexibility in work/life balance is a critical part of our culture and employee satisfaction, and we are proud to provide to our employees the ability to work from anywhere, anytime. In exchange, we require that employees have the appropriate means to work remotely, including adherence to our work at home policies regarding home office setup, including but not limited to privacy of records, technology standards, equipment standards and expectations.
The following equipment will be provided to you by the company as a full-time employee:
Laptop and phone
The following equipment will need to be provided by you, as the employee, when working from home:
Writing the following types of copy to most effectively communicate our brand messaging, positioning, and call to action to our prospects and current customers:
Collateral pieces such as catalogs, brochures, hand-outs/flyers, posters
Student, parent and teacher testimonials
Information session and other presentation and video scripts
Handouts, flyers, posters, displays
SEO optimization - keywords for web copy
Email campaign messaging
Copy for postcards or other mailers
Traditional Offline Advertising/Broadcast
Voice over scripts for TV/radio
Print ad copy
Long form pieces such as advertorials
Edit customer-facing copy used by customer support team, including call scripts, email templates, etc
Edit customer-facing enrollment system messaging
Other duties as assigned
Assist with editorial and administrative duties of blog
Proofread copy and design
Ensure compliance with Pearson OBL brand standards and style guide
Enforce and maintain brand standards and style guides
Train out (as-needed) brand standards and style guides to freelancers and partner agencies
Provide copywriting support for internal audiences when needed
Project Management- Ability to self manage to deadlines and be communicative regarding workload and expectation-setting.
Capabilities & Behaviors:
Effectively and positively deals with change
Works well across teams
Decent, Accountable, Brave, Imaginative
Writing Samples/Creative Work Portfolio must be submitted along with resume
Bachelor's Degree required, preferably in English, Journalism, or Marketing
Three (3) to five (5) years experience writing and editing marketing copy
Experience in the education industry (preferred) or other highly-regulated field
Excellent and proven copywriting skills ability to develop compelling copy to inform and motivate people to act (must provide a portfolio of work along with resume; samples such as brochures, website copy, etc.)
Ability to consult with internal constituents and draw information from others; produce written materials as required with permissions & legalities
Proven ability to prioritize, manage multiple assignments at once and meet deadlines.
Excellent organizational and project management skills with attention to detail.
Understanding of copywriting best practices in specialized areas such as website, email, SEO/keywords, landing page conversion
High level of proficiency in MS-Office products (PowerPoint, Word)
Attention to detail plus editing and proofreading ability
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10960 Grantchester Way, 3rd Floor
Columbia, MD 21044
Connections Academy is a division of Connections Education LLC, which is accredited by AdvancED.
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