Marketing Coordinator

University Of Tennessee Knoxville , TN 37902

Posted 2 months ago

Marketing Coordinator

Position:

Under the general direction of Ticketing & Marketing Manager, provide outstanding service in the following areas: premium ticketing and event day service (suites, loge boxes, club areas); website support and general customer service response; ticketmaster sales support; event marketing; social media; scheduling and supervising student workers. As a non-exempt position, weekly schedule will will vary around event hours--weekends and evenings will be regularly required. Position requires candidate to verbally converse clearly and effectively with clients in a sales/customer service atmosphere. This is an active, working position that regularly requires long days on the move, both standing and walking.

Job Function/Responsibilities:

Coordinating and fulfillment of premium ticketing and associated in-event service:

  • For concerts and special events, complete orders by conducting sales transactions and ensuring customers receive their tickets and are otherwise ready to attend the event.

  • Leading up to event days, collaborate on preparations for premium event spaces.

  • On event days, ensure that the guest experience, especially in premium areas, is outstanding--including confirming food orders are in place and properly serviced, areas are clean, event staff are prepared to answer question, and similar as assigned.

TB Arena website and social media support/creativity/maintenance

  • Ensure all platforms are consistently up-to-date, engaging, and on-mission/brand.

  • Collaborate on management of TBArena.com, TBA Facebook, and TBA Twitter to communicate event requirements, announcements, opportunities, and general information in a timely manner. This will require seeking updated information from multiple parties within and outside arena management.

TB Arena general customer service -- email, phone, social media, other as assigned:

  • Monitor email from TBArena.com, messages from Facebook and Twitter, and similar as assigned.

  • Coordinate responses or updates, as necessary with arena management team.

  • Identify potential concerns and opportunities that may impact guests.

  • Ensure follow-up on all concerns.

Ticket office support and student worker management/scheduling

  • The TB Arena ticket office is open daily and requires collaborative management with supervisor to ensure student/event workers are appropriately scheduled and prepared to serve guests with the Volunteer spirit. Customers seek assistance via phone, social media, and email--ensure that all ticketing questions and needs are resolved by the ticket office in a timely manner.

Other as needed event support and preparation-- arena events vary by format, schedule, and many other factors.

  • Events at multi-purpose venues vary by nature--concerts, sporting events, conventions, meetings, etc.. All arena management team members must be flexible and ready to jump into whatever needs arise, while ensuring open lines of communications. These, often unplanned, needs can include but are not limited to: verifying seating manifests, assisting with scanning tickets, providing direction to guests and clients, assisting with VIP functions, and others as assigned.

Knowledge, Skills, and Abilities:

  • Ability to effectively manage digital communications -- email, social media, website

  • Strong writing skills-- able to convey messages effectively

  • Strong inter-personal skills-- engaging with customers, clients and leads

  • Ability to track, summarize, and record sales digitally

  • Ability to follow direction and make reasonable decisions about how those directions should be applied in fast moving/changing situations.

  • Ability to work odd/long hours when scheduled--including nights and weekends

Preferred Knowledge, Skills, and Abilities:

  • Knowledge of the ticket sales process

  • Skilled at generating and managing work schedules

Required level/type of experience and/or years of experience:

  • 1-2 years experience in a professional working environment
  • 1-2 years experience in an event management environment

Preferred level/type of experience and/or years of experience:

  • Experience with event ticket sales

  • Experience with premium service environments (suites/clubs/etc.)

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Marketing Coordinator

University Of Tennessee