Marketing Coordinator - The Mall At Fairfield Commons

Washington Prime Group Beavercreek , OH 45432

Posted 2 months ago

What this job is all about:

The Marketing Coordinator is an integral part of the property team and a key resource to tenants. They work collaboratively with key corporate cross-functional partners (Marketing, Property Management, Operations, Sponsorship, Specialty Leasing and Leasing).

Customer-centric and community-oriented. They adapt, translate and tailor corporate direction based on the needs and preferences of their demographic constituency.

Supports the WPG goal of Pathway to Profit. Secures Sponsorship (in partnership with General Manager) for all local events.

Keenly aware of the current retail landscape, consumer trends and the competitive landscape.

Cultivates relationships and builds strong rapport with tenants. They serve as a key resource for both existing and new, seeking out and providing proactive thought-partnership and tactics to increase traffic and sales.

Digitally savvy. They leverage and optimize various social and web platforms to create awareness of on-property events, engage with their shoppers and positively projects the property through dynamic content (on-property experiences).

Detail-oriented, effectively working on multiple projects concurrently and has the innate ability to get things done with speed and urgency. They excel at implementation.

What we're looking for:

Event/Programming Execution

  • Assists in executing Corporate Directives, New Initiatives, Events, and Holiday campaigns as designed.

  • Proactively shares new ideas to activate common-area.

  • Partners with GM to develop, pitch and secure local event sponsorship to increase incremental revenue.

  • Partners with external vendors as needed.

  • Utilizes the WPG Tracking System to capture all event content and results.

  • Captures necessary Proof of Performance and document event learnings / hindsight via WPG tracking tool.

  • Executes digital, social, web and PR strategies as prescribed by Corporate Marketing to create awareness for upcoming events. Assess effectiveness of results.

  • Leverage events to increase data capture for future use.

Digital Marketing Execution

  • Maintain all Events information and off-cadence hours of operation via website CMS.

  • Access all social credentials through WPG approved tool.

  • Abide by WPG brand standards and best practices as directed by Corporate Marketing.

  • Create and curate local experiential event content through capturing on-property event photos and/or video.

  • Support and promote new tenants / Grand Openings.

  • Maintain content calendar, inclusive of property creative, for Facebook and Instagram.

  • Increase and cultivate property level email program. Strategically plan and create emails.

  • Marketing Coordinators will capture, curate and create digital messaging, but all shopper facing communications will be published and reviewed by the Marketing Director or General Manager.

Tenant / PR / & Community Relations

  • Proactively and consistently engage with tenants through effective tenant meetings and tenant newsletter (as needed).

  • Provides thought-partnership and activation opportunities for under-performing tenants.

Traditional & Digital Ad Buying

  • Evaluate effectiveness of any/all purchased media within the greater marketing mix.

  • Submit creative requests for any and all traditional or digital ads with corporate creative teams.

Creative Services Partnership

  • Partner with Creative Services on-property needs including custom signage, all necessary non-custom creative via print portal. Coordinate local printing needs.

Additional Key Responsibilities

  • Maintain awareness of current retail trends and competitive landscape (digital platforms and property) to gain insight.

  • All other duties as assigned.

Education and Experience

  • Bachelor's Degree (Marketing or Communications preferred) or equivalent experience.

  • Minimum of 2 to 4 years in Retail, Hospitality, Marketing and/or Shopping center experience.

  • Creative problem solver and the ability to identify problems and proactively bring issues to resolution with speed

  • Excellent time management and the ability manage multiple priorities concurrently.

  • Demonstrated business acumen, and ability to drive results via Sales/Sponsorship.

  • Strong communication skills both written and verbal. Strong Presentation Skills.

  • Social media marketing experience: Facebook & Instagram

  • Experience in planning, coordinating and executing events

  • Comprehensive understanding of business development, marketing and merchandising techniques.

  • Flexible work schedule and ability to work some nights and weekends to meet the demands of the business.

  • Familiarity with Microsoft office suite and Apple iOS (iPad, iPhone)

Washington Prime Group offers:

  • Competitive salaries and comprehensive benefits including health, dental, 401k with no vesting schedule, and paid time off

  • On-going learning opportunities within a rewarding work environment

  • Career experiences that can span different WPG departments and functions with opportunities for personal and professional growth

upload resume icon
See if you are a match!

See how well your resume matches up to this job - upload your resume now.

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon
lc_ad

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Asset Protection / Loss Prevention Detective Full Time The Mall At Fairfield Commons

Macy's, Inc.

Posted Yesterday

VIEW JOBS 1/16/2019 12:00:00 AM 2019-04-16T00:00 Job Overview: The Asset Protection Detective's primary responsibility is to prevent the loss of company property while maintaining a safe business environment. Support store's efforts in providing the best customer service within a controlled environment so as to ensure maximum sales at the highest profit rate attainable. Under general supervision and established procedures, the Asset Protection Detective detects and apprehends shoplifters and dishonest employees. Macy's uses a scheduling plan that allows our associates to participate in the creation of their work schedules by managing availability and identifying preferences. Additionally, during key events and peak selling times, Macy's may offer additional shifts to our associates, which they may pick up using the self-scheduling tool. Details on Macy's schedule options are available during the interview process. Essential Functions: * Respond to customer and associate incidents to facilitate first aid and minimize company liability * Recover stolen merchandise and apprehend shoplifters and other people who commit fraud or other criminal acts against the company * Investigate criminal violations against the person or property of any customer or associate that is committed on company premises * Prepare prompt and complete reports relative to all theft incidents, merchandise recoveries, accident investigations, audits, and other activities as assigned by the Asset Protection Manager * Have knowledge of and maintain strict compliance with the law and company policies concerning apprehensions, searches and seizures, and the preservation of evidence * Promote shortage awareness and theft deterrence among associates by conducting meetings and participating in training events * Successfully complete all Asset Protection training requirements including CPR and First Aid and maintain personal certifications as required by law * Conduct audits to ensure sales department compliance to merchandise exposure standards and asset protection policies * Testify in court concerning any case, criminal or civil, wherein the company is a party of interest to which the Asset Protection Store Detective is summoned * Works on special assignments, investigations, and surveillance as directed by Store Asset Protection Manager * Responds to alarm conditions at assigned store * Perform other duties as necessary * Follow shortage programs and procedures * Perform these functions in an efficient manner, as directed by the Supervisor * Regular, dependable attendance and punctuality Qualifications: Education/Experience: * High School Diploma or equivalent. Some college is desirable. * Completion of Store Detective Training program required upon assignment to position. Communication Skills: * Excellent written and verbal communication skills. Ability to interpret instructional documents such as safety rules, operating and maintenance instructions, and procedure manuals. Mathematical Skills: * Basic math functions such as addition, subtraction, multiplication, and division. Able to use a calculator. Reasoning Ability: * Self-starter, able to work independently and as part of a team and must have good time management skills. Physical Demands: * This position involves constant moving and standing. Involves standing for at least two consecutive hours. Involves lifting at least 30 lbs. May occasionally involve reaching, stooping, kneeling, crouching, and climbing ladders. May involve reaching above eye level. * Involves close vision, color vision, depth perception, and focus adjustment. Other Skills: * Must be able to operate cameras and other surveillance equipment. * Ability to think and act clearly in possible stressful and hostile situations. * Ability to collaborate and function as a member of a team. * Must possess a strong sense of urgency. * Should be comfortable with the use of computers and frequent use of RF equipment. Work Hours: * Flexible with scheduling and available to work retail hours, which may include day, evening, weekends, and/or holidays. This job description is not all inclusive. Macy's Inc. reserves the right to amend this job description at any time. Macy's Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment. Macy's, Inc. Beavercreek OH

Marketing Coordinator - The Mall At Fairfield Commons

Washington Prime Group