Marketing Coordinator

Our vision at Tandem HR is to be the preferred partner for HR solutions, with the mission to deliver HR solutions so that our clients can deliver business results.

Tandem HR values:

We commit to our clients.

We work together.

We understand.

We think critically.

Position Summary

We are seeking a highly organized and detail oriented B2B Marketing Coordinator to join our growing team. In this role, you will be responsible for providing administrative and operational support to the marketing team, playing a key role in executing effective campaigns and initiatives that drive lead generation, brand awareness, and customer engagement. You will have the opportunity to work on a variety of projects, collaborate with different departments, and gain valuable experience in the B2B marketing landscape.

Responsibilities

• Project Management:

• Manage B2B marketing projects from start to finish, including timelines, budgets, and deliverables with agency partners.

• Create and maintain project documentation, track progress, and communicate updates to stakeholders.

• Assist with the development and execution of B2B marketing campaigns across various channels, including email, social media, content marketing, and paid advertising.

• Content Creation & Support:

• Assist with the creation of B2B marketing materials, such as blog posts, case studies, white papers, and presentations.

• Conduct competitor research, market analysis, and industry research to support content creation.

• Edit and proofread marketing materials for accuracy and consistency.

• Maintain an inventory and directory of sales support materials making sure all resources are accurate and current while coordinating new material creation as needed.

• Social Media Support:

• Manage organization-wide social media management standards, policies, and rules of engagement.

• Respond to customer questions and comments on social media.

• Email Marketing Support:

• Brainstorm email campaigns and sales cadences with the marketing and sales team.

• Create, launch, measure, and manage email marketing campaigns and sales cadences.

• Create email copy and templates working with agency partners.

• Event & Trade Show Support:

• Support the planning and execution of B2B marketing events and trade shows, including logistics, registration, and booth management.

• Assist with lead generation and follow-up activities at events.

• Coordinate internal webinars and promote across marketing channels.

• Research, evaluate, commit, and track ROI for organization memberships, partnerships, and events, taking full advantage of all aspects of the paid opportunities.

• Plan and manage trade shows, conferences, events, and meetings by identifying, coordinating, and assembling requirements, developing assignments and schedules, coordinating mailing lists, and establishing contacts.

• Manage attendance, sponsorship, or hosting events that will generate qualified leads and build relationships.

• Data & Reporting:

• Assist with the collection and analysis of B2B marketing data to measure campaign performance and track key metrics.

• Generate reports and presentations to communicate marketing results to stakeholders.

• Other Duties:

• Provide administrative support to the B2B marketing team, including scheduling meetings, managing email, and maintaining contact lists.

• Provide recommendations to strengthen future programs based on historical results and trends in the market.

• Stay up-to-date on current B2B marketing trends and best practices.

• Perform other duties as assigned.

Education, Skills, and Experience:

• Bachelor's degree in marketing, communications, public relations, or a related field.

• Minimum of two-three (2-3) years of working experience, preferably in professional marketing services.

• Excellent oral and written communication skills.

• Aptitude in presentation and public speaking.

• Event planning experience.

• Collaborative team player who can also work independently.

• Strong organizational and time management skills.

• Strong computer skills, including Microsoft Office. Experience with Salesforce, or Pardot, is a plus.

• Strong desire to learn more about all marketing facets in a professional services environment.

• A desire to have FUN!

Work Environment

The work characteristics described here are representative of those a colleague encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Indoor, office setting or remote work (depending on location of colleague).

• The noise level in the work environment is usually moderate when in office and can vary as colleagues service clients.

• While working remotely/from home, colleagues must have an adequate, brand, and clean workspace to perform work productively and safely, and in a manner that best represents Tandem as an organization.

• Tandem HR offers a flexible work environment where hybrid work options are available.

Physical Abilities

The physical abilities described here are representative of those that must be met by a colleague to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• While performing the duties of this job, the colleague is regularly required to sit, talk, hear, and use hands to finger, grasp, handle, feel or operate objects, tools, or controls.

• Hand-eye coordination necessary to operate computers and various pieces of office equipment. Specific vision abilities required by this job include close vision and the ability to adjust focus.

• The colleague must regularly lift and/or move up to 10 pounds.

• Regular and predictable attendance is an essential job function.

• Colleagues may be asked to work on site as required and as applicable at the discretion of their manager on an infrequent basis aligned with business needs and necessities.

This job description does not list all the duties of the job. You may be asked by supervisors or managers to perform other instructions and duties. This job description may be revised from time to time and does not constitute a contract for employment.