Marketing Coordinator

Shockwave Medical Santa Clara , CA 95050

Posted 2 months ago

Shockwave Medical, Inc. is a pioneer in the development and commercialization of Intravascular Lithotripsy (IVL) to treat complex calcified cardiovascular disease. Shockwave Medical aims to establish a new standard of care for medical device treatment of atherosclerotic cardiovascular disease through its differentiated and proprietary local delivery of sonic pressure waves for the treatment of calcified plaque.

Position Overview

We are looking for a dedicated, high-performing and accountable individual with medical device marketing experience who wishes to advance their career by serving in a marketing coordinator position on a technology that is changing the cardiovascular landscape. The marketing coordinator will support marketing programs and efforts to drive the adoption of products and generate new opportunities while protecting and growing our current base. The primary focus will be supporting key functions within the marketing team to meet the departments strategic objectives. While assisting in the execution of marketing programs, this individual will also benefit from exposure to all of the different facets of omnichannel marketing in todays digital-first world. The ideal candidate desires to be part of one of the most exciting startups in the cardiovascular space at the inflection point of commercialization. This is a growth role that will be vital to the marketing teams and companys success.

Responsibilities:

Tactical oversight of field marketing programs

  • Support the planning, development and distribution of marketing collateral to the sales team
  • Establish and maintain relationships with 3rd party vendors and media suppliers
  • Respond to website inquires and triage time sensitive leads to sales reps
  • Develop content for website, blog, and social media channels
  • Manage grant request process while working cross-functionally across teams
  • Maintain sales enablement platform with currently approved content
  • Own the development of the quarterly customer-focused newsletter summarizing key milestones

Create ROI

  • Analyze social media conversations about Shockwave and competitive technology
  • Track website performance via Google Analytics
  • Assist in market research to understand behaviors, test messaging and identify opportunities
  • Manage marketing finances, tracking program budgets and measuring success of key initiatives
  • Develop an in-depth knowledge of cardiology community trends and recommend opportunitiesedic

Requirements

  • Bachelors degree required
  • Minimum of 2 years of marketing experience in medical device industry is strongly preferred
  • Ability to collaborate and work with others in a dynamic, matrix environment
  • Outstanding interpersonal skills including developing relationships in all levels of the organization and indirectly influencing business objectives
  • Ability to work in a fast-paced environment as individual contributor and as part of team, while managing multiple priorities and adapting to changing requirements
  • Salesforce and HubSpot engagement experience preferred
  • Position will be based in the Santa Clara main office (currently remote due to Covid-19); up to 15% U.S. travel may be required

Benefits

Shockwave Medical offers a competitive total compensation package including comprehensive benefits (medical, dental, vision) as well as pet insurance and student loan refinancing support.

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Marketing Coordinator

Shockwave Medical