Point Broadband Panama City , FL 32401
Posted 2 weeks ago
Marketing Coordinator
Panama City, FL
Summary:
The Marketing Coordinator is responsible for contributing to the development of the company's marketing strategy and plan, and then managing the implementation of the plan.
Duties and Responsibilities:
Essential duties and responsibilities include but are not limited to:
Manage acquisition marketing strategy execution to acquire new customers and meet company's overall subscriber objectives
Includes, but is not limited to, management and execution of corporate direct mail, leads program, local overlays, and product incentives
Coordinate and participate in campaign events
Provide day-to-day coordination of third-party advertising agency, print vendors, and database marketing partners
Analyze and report on results/objectives and is consistent with brand and voice
Identify new opportunities for customer growth through alternate channels and leads management
Manage budget within corporate guidelines, monitor actual expenses for acquisition tactics and re-forecast as necessary
Potential opportunity for management of contractors or full-time employees to direct their activities and productivity and delegate duties accordingly
Other duties as assigned
Qualifications:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education:
Bachelor's degree in Marketing, Communications, Journalism or Business Administration is preferred. Some field marketing experience preferred.
Experience/Skills Needed:
Demonstrated ability to develop and maintain strong relationships
Strong organizational skills, excellent follow through
Excellent project management skills, and proven ability to manage a large number of multiple priorities and projects
Excellent project management and organizational skills, and proven ability to manage a large number of priorities and projects
Excellent written and oral communication skills with proven ability to write/edit a variety of marketing communication pieces including brochures, direct mail and other customer education/sales collateral and advertisements
Ability to work cross functionally and communicate effectively with a variety of internal and external audiences
Computer Skills:
Word processing, spreadsheets, internet software, email, database software, PowerPoint
Physical Demands/Working Conditions:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Regularly required to talk and hear
Required to use hands to type, handle objects and paperwork
Required to reach and hold on to items at chest level or reach above the shoulder
Required to use close vision and be able to focus
Some travel may be required
Benefits:
Point Broadband offers competitive pay and cash bonuses in a stable and fast-growing business.
Medical (3 plans to choose from), Dental and Vision
Short Term Disability
Flexible Spending Accounts
Company Paid Life as well as Voluntary policies
401(k) with generous company match
Paid Time Off
Share the Care Paid Time Off
Paid Holidays
Uniform/Boot allowance Applicable by Position
Cell Phone Allowance Applicable by Position
Career Progression Opportunities
Discounted Broadband Services Where Applicable
Point Broadband is an equal opportunity employer. For further information, please visit:
Point Broadband