Marketing Coordinator

M/I Homes has been building new homes of outstanding quality and superior design for more than 40 years. Founded in 1976 by Irving and Melvin Schottenstein and guided by Irving's drive to always "treat the customer right," we have fulfilled the dreams of over 140,000 homeowners and grown to become one of the nation's leading homebuilders. M/I Homes started as a family business and grew into a national leader in a single generation with divisions in 17 markets, including Austin, Charlotte, Chicago, Cincinnati, Columbus, Dallas, Detroit, Ft. Myers/Naples, Houston, Indianapolis, Minneapolis, Nashville, Orlando, Raleigh, San Antonio, Sarasota, and Tampa.

Job Summary:

Coordinates the day-to-day marketing and direct mail activities for the new home communities.

Duties and Responsibilities

• Directing divisional graphic artist on the direction/message of marketing collateral.

• Coordination of Realtor functions and community events.

• Assist Sales Team in the creation of new marketing venues / ideas that will drive new traffic to their communities

• Assist Sales Team in assessing marketing needs and helping to develop individual marketing plans.

• Assists with special assignments as needed

• Reviews, prioritize projects and Direct divisional graphic artist on the direction/message of marketing collateral, monitors project completion with graphic artist

• Interviews new and existing media and signage vendors and analyzes processes which are best suited for Company objectives. Obtains and analyzes price quotes, reviews, and recommends courses of action

• Strategize effective media plans and negotiate media contracts

• Create & analyze marketing flowchart/job list

• Buy media, traffic artwork and ensure successful delivery of ads (track tear sheets, reports, etc)

• Analyze marketing budget and ensure monthly marketing expenditures are accurate

• Analyze internet and sales center traffic.

• Coordinates new model sales center set up with Corporate/signage company

• Organizes new model/community grand openings events- Catering, entertainment, etc

• Recommends and executes Grand Opening marketing plans.

• Coordinates activities and acts as liaison between sales managers and vendors for furnishing and decorating model homes.

• Verifies all marketing invoices

• Assesses and updates all community signage and sales center collateral.

• Coordinates/updates all sales subscriptions/dues/awards with HBA

• Coordinates with Ad Agency on special events (i.e., HBA, Homearama, Bridalrama, etc)

• Purchases promotional items and distributes to sales team for special events

• Assist with special projects as requested and perform additional duties as required.