Marketing Coordinator - Makemusic

We are musicians, athletes, coaches and teachers who truly believe in our mission to help people achieve their best. Our software platforms connect performers, instructors and creators enabling them to publish, teach and train using the principles of deliberate practice.

You may know us as TrainingPeaks, MakeMusic, TrainHeroic and Alfred Music. All these brands are under the Peaksware umbrella. TrainingPeaks develops software for coaches and athletes to track, analyze and plan endurance training. TrainHeroic develops software solutions for the strength and conditioning needs of coaches and athletes. MakeMusic develops software to transform how music is composed, taught, learned and performed. Alfred Music creates and publishes educational music to help teachers, students, professionals and hobbyists experience the joy of making music. 

We would love to have you join our ever-growing team! All applicants will receive equal consideration for employment regardless of gender, race, national origin, age, sexual orientation, gender identity, physical disability, religion, or length of time spent unemployed.

General Summary

As Marketing Coordinator, you will be responsible for supporting our content and email specialists and you'll play a vital role in the execution of marketing strategies. You'll assist in the creation and deployment of email campaigns, managing subscriber lists, crafting compelling subject lines, content, and other forms of copy. You will also participate in analyzing campaign performance metrics to optimize future efforts. Your ability to multitask, communicate effectively, and coordinate workflows will be essential in driving successful marketing initiatives and achieving organizational goals.

You are a continuous learner with a hunger for knowledge. You approach challenges as opportunities to improve. You value team members’ input from all levels and you actively seek ways to support your colleagues.

You will sit directly with the Digital Marketing Team, work in close collaboration with Business Unit Leaders, the Content Strategist and Email Specialist, as well as the Product Marketing team and report to the Manager, Digital Marketing

Core Functions

• Support our customer communities across our social platforms by evaluating and responding to appropriate posts and comments
• Assist in the project management and execution of digital marketing campaigns, including social media and email marketing
• Coordinate campaign execution processes, including requests for graphic design, blog creation, email assets and copy, and scheduling of social media messaging
• Work with your digital team members to analyze overall campaign performance and create reports to ensure we are on track to meet team goals
• Participate in brainstorming and implementation of innovative brand campaigns
• Inform marketing efforts by researching customer behavior, market trends and other variables.

The work characteristics described here are representative of those an employee encounters while performing the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Requirements

Required Qualifications:

• 1-3 years experience in Marketing or Digital Marketing Coordination.
• Ability to manage multiple priorities with prior experience working in a fast-paced environment.
• Exceptional organizational, process, project, and campaign coordination.
• Analytical and research-related skills.
• Customer-service orientated and positive attitude.
• Ability to proactively prioritize, manage and complete multiple projects simultaneously within time constraints.
• Proficiency in digital marketing tools and platforms like: ESPs (Iterable, Acoustic), Hootsuite, G-Suite (Docs, sheets, slides), social media platforms (Meta, Reddit, LinkedIn)

Desired Qualifications:

• Bachelor's degree in Marketing, Business, Communications or related field
• Understanding of the music education industry and familiarity with MakeMusic’s product suite (e.g., MakeMusic Cloud, Finale) and the Alfred Music catalog
• Background or interest in music is a plus.
• Experience in coordinating digital campaigns and understanding of online marketing strategies.
• Campaign management background

Degrees are not required and we value all forms of continued education including traditional four-year degrees, post-graduate degrees, associates degrees, bootcamps, online training, professional certifications, self-teaching and more.

Don’t meet every single requirement? Don’t worry. We still want to hear from you and encourage you to apply.

Benefits

Compensation

Peaksware/MakeMusic is committed to fair and equitable compensation practices. The salary range for this role is $38,008 - $63,346. Final compensation for this role will be determined by various factors such as a candidate’s relevant work experience, skills, and certifications.

This role is eligible for variable compensation including bonus.

Benefits and Perks

Health

• 100% company-paid Medical for employees with buy-up options
• Dental
• Vision
• Health Savings Account
• Flexible Spending Account
• Dependent Care Flexible Spending Account
• Paid Parental Leave
• Teladoc
• Employee Assistance Program (EAP)
• Additional coverage options such as accident and critical illness insurance and hospital indemnity

Disability and Life

• Company-paid Short Term Disability
• Company-paid Long Term Disability
• Company-paid Basic Life Insurance and AD&D
• Employee-paid Supplemental Life Insurance for Employee, Spouse, and/or Child

Additional

• 401(K)
• 401(K) Matching
• Pet Insurance
• 9 paid holidays annually and unlimited Flexible Time Off (FTO)
• Free TrainingPeaks, TrainHeroic, MakeMusic accounts, and Alfred Music product
• Access to the Performance and Recovery Center (PARC), our on-site fitness facility
• Employee only access to on-site locker rooms and showers
• Employee only access to secure, indoor bike storage
• Access to our onsite Music Studio
• An assortment of “grab’n go” fruit and snacks as well as on tap cold brew, kombucha, and beer.
• Beautiful onsite cafe that includes indoor and outdoor seating and lounge areas.
• Access to e-bikes available exclusively to Peaksware employees
• Significant investment in resources for employee growth and development
• Corporate discounts on select gym memberships and top brand gear
• Flexible work schedule in a culture of trust

Please contact careers@peaksware.com if you require a reasonable accommodation to review our website or to apply online.

Work Environment

This job operates in a professional office environment that is well-lighted, heated, and/or air-conditioned with adequate ventilation and a noise level that is usually moderate. This role routinely uses standard office equipment such as computers, phones, photocopiers and filing cabinets.

All employees must comply with all safety policies, practices and procedures. Report all unsafe activities to your manager and/or Human Resources.

Physical Demands

While performing the duties of this job, the employee is regularly required to sit and move about the facility; use hands to handle, or feel; talk by expressing ideas by means of the spoken word; and hear by perceiving the nature of sounds. The employee is occasionally required to stand, walk, and reach with hands and arms. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

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