Kenco Group, Inc. Chattanooga , TN 37402
Posted 3 weeks ago
About the Position
The Marketing Coordinator is primarily responsible for developing and implementing marketing campaigns across multiple platforms and formats to drive sales, engagement, retention, and leads. This professional will play a key role in company events, inside sales and support various marketing initiatives.
They will have opportunities to touch many aspects of marketing - events, inside sales, lead generation, content, and more. They may influence or manage external resources such as agencies and freelancers, requiring an understanding of delegation and relationship management.
Functions
Facilitate and work with cross-functional and cross-department groups to develop and optimize campaigns to meet scope, deadline, and budget
Understand our brand, products, and customers to ensure alignment with marketing strategy and business needs
Plan, develop and execute campaign calendar, including but not limited to events, content, lead generation, and inside sales
Work alongside agencies and freelancers to support efforts
Provide metrics and ROI for campaign activities
Optimize content and completed projects based on performance metrics
Research best practices and test implementations
Coordinate events including meetings, speaking engagements, seminars, trade shows, and exhibits
Work within marketing platforms to facilitate inside sales communication, lead generation, and nurturing
Qualifications
B.S. /B.A. in marketing, mass communications, journalism, business, or in related discipline or equivalent experience required.
1-5 years of experience in Marketing is required.
Logistics experience is preferred.
Competencies
Travel Requirements
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Kenco Group, Inc.