Marketing Coordinator

Job Responsibilities - “What” You Do · Assist in the execution of go-to-market strategies for new products. · Ensure marketing materials accurately reflect product specifications and value propositions. · Collaborate with designers, copywriters, and other team members to produce high-quality marketing materials via Asana and facilitate the process by reviewing the quality and timing of deliverables. · Lead the product sample ordering and tracking process for the marketing team. · Open purchase orders and track vendor payments. · Create presentations to support key marketing initiatives. · Provide support at product photoshoots. · Assist in writing creative briefs to support new product launches and relevant brand consumer moments. · Perform analysis of market dynamics, monitor competitors’ launches and initiatives, and review our own campaigns to provide digestible data for optimization and improvement. · Support product launch communication and strategy, event planning and execution, marketing asset creation, and distribution. · Complete special projects on behalf of the marketing team (e.g., tradeshows). · Exhibit extraordinary attention to detail with strong organizational skills. · Be a collaborative partner with key cross-functional teams, including product development, sales, and digital. · Demonstrate a self-starter attitude and a positive, can-do approach. May be required to perform other duties as requested, directed or assigned