Marketing Coordinator, Digital Products

Diversified Communications Portland , ME 04101

Posted 2 months ago

We are seeking a Marketing Coordinator, Digital Products to join our growing company. This position is responsible for development and execution of digital marketing strategies and programs to support and achieve digital revenue goals, as well as responsibility for coordinating and delivering successful marketing and social media campaigns, ideas, and activities for assigned products (www.seafoodsource.com and www.integrativepractitioner.com).

KEY RESPONSIBILITIES

  • Identify, develop and execute strategic marketing plans to achieve corporate objectives for online products

  • Coordinate the development and implementation of digital marketing activities, including email promotions, digital ads, subscription conversion, membership promotion and retention, product sales and social media campaigns and graphic development

  • Work closely and collaborate with Central Marketing Team and event coordinators to develop successful online marketing campaigns to drive customer acquisition, retention, and sales of online content

  • Work closely with sales team and advertisers to execute sponsorship deliverables such as dedicated emails, display advertising, and social media campaigns; collaborate with sales manager to generate sales leads through marketing efforts

  • Track and analyze digital marketing programs and recommend optimizations as needed

  • Respond to all digital inquiries from site subscribers, members, and prospects

  • Compose compelling copy for product sites, emails, social media outlets, print, press releases, and other marketing pieces; update marketing copy on websites accordingly

  • Update and spearhead all marketing content and copy on site pages

Knowledge:
The ideal candidate should have a degree in marketing, communication or related discipline and 1-3 years' experience in digital and content marketing; experience managing social media campaigns; understanding of B2B marketing; knowledge of email marketing and lead generation through email marketing.

Skills:
Proficiency in MS Office; Knowledge of content management systems similar to WordPress, Google analytics, social media metrics tools.

Abilities: Ability to understand and develop strategies around subscriber acquisition, subscriber retention, online membership and paid content; well versed in managing social media sites; excellent interpersonal communication skills. Ability to compile and analyze data reports and provide suggestions to adjust campaign accordingly; ability to write copy according to marketing media; ability to work across departments. Proactive, detail-oriented, organized & multi-tasking team player.

Maine Roots. Global Opportunities

Do you want to be part of an amazing success story and a team that thrives on challenge and creativity, works hard and has fun along the way? We love finding top talent to join our growing teams. Apply to one of our open positions today.

We know there's more to life than work. Our benefits are designed to support you professionally and personally. We take care of you mind, body and soul and that includes your family. We invite you to take a look


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Marketing Coordinator, Digital Products

Diversified Communications