Marketing Coordinator, Coterie

Job Description

ABOUT THE ROLE:

Reporting to and supporting the Marketing Manager, the Marketing Coordinator is responsible for executing on established marketing strategies, and continuously ideating, developing, executing, and delivering engaging omni-channel marketing campaigns in support of revenue creation, registration, and attendance for the designated Event Brand(s).

This role is key in supporting the delivery and success of COTERIE's marketing initiatives and campaigns that engage and convert both existing / retention customers and net-new leads in a variety of ways, including but not limited to attendance of our live market events, show-floor space sales, endemic and non-endemic sponsorships, digital marketing services, and other digital products.

In addition to supporting multiple product categories with engaging, conversion-focused marketing campaigns, this role is responsible for the management of external partners, resources, and freelancers, campaign calendars, promotion / delivery timelines, and other project management responsibilities as necessary.

The focus may vary on a daily basis - from planning to project management and hands-on support of deliverables, to creating project reports, status updates, and/or presentations.

WHAT WE'RE LOOKING FOR:

The Marketing Coordinator is a highly motivated, self-starting, organized, and creative individual with a passion for modern marketing, copywriting & communications, digital media, and design.

The ideal candidate is a storyteller at heart, and will use creativity, an analytical mindset, and an entrepreneurial spirit to ideate, develop, and execute mid and bottom funnel, omni-channel marketing campaigns that effectively drive conversion, and ultimately ensure both short and long-term successful business outcomes.

They will be able to balance business priorities with marketing excellence. A keen interest in modern marketing tactics, trends, best practices, strategies, analytics, and media trends is ideal. They will be excited by the prospect of helping to establish new strategies, tactics, and to deliver plans and campaigns that help grow our known audience / customer engagement and conversion, and ultimately deliver results.

The ideal candidate must possess a discerning creative eye and a deep understanding of marketing best practices and have experience developing and planning omni-channel marketing campaigns, creating strong, engaging, and creative marketing copy, and delivering results. This colleague should thrive in highly collaborative team environments and be able to work successfully with multiple cross-functional teams across the wider marketing organization.